Writing Too Long or Too Short Results in SEO Point Loss

Content is always the most important element in an SEO (Search Engine Optimization) strategy. However, how to write content that is "standard"? How many words are "just enough"? This is a question that many businesses and content writers struggle with, and writing too long or too short are both mistakes that seriously affect SEO scores and website search rankings.

In today's article, MIMA TRADING AND SERVICE COMPANY LIMITED will analyze clearly:

• Why does content length affect SEO?
• How does writing too short harm SEO?
• Is writing too long always good?
• How to determine the optimal length for each type of content
• Instructions for building articles that are "SEO standard" in terms of length and quality

Is Content Length an Important SEO Factor?

The answer is: YES.

Although Google does not officially announce specific word limits, through many studies and practical SEO experience, it can be affirmed that: content length strongly affects ranking ability.

Some main reasons:

• Google prioritizes in-depth content: Longer articles usually explain more fully and deeply, keeping readers engaged longer.
• Provide more context for secondary keywords: Longer articles allow for the exploitation of many related keywords (LSI keywords), increasing visibility.
• Increase time on page: If the content is engaging and detailed, users will spend more time on the page – a positive signal for SEO.

However, writing too long but rambling, not in line with search intent, will have the opposite effect. Similarly, writing too short and not providing enough information will not meet user needs, leading to a low-quality score.

Writing Too Short – A "Knife Cut" Severing SEO

Not providing enough information for Google and readers: An article that is too short (under 300 words) usually cannot fully answer the user's questions. Google evaluates that content as:

• Lacking depth
• Not solving the problem
• Not worth ranking high

Not enough space to optimize keywords: SEO doesn't stop at repeating the main keyword. The content needs:

• Secondary keywords
• Headings containing keywords
• Internal links, external links
• Reasonable CTAs

👉 An article that is too short will lack the space to fully implement those elements.

Increase Bounce Rate: Readers click in – read a few lines – no valuable information → exit immediately. This signal makes Google evaluate the website as lacking quality, affecting the entire SEO system.

Writing Too Long – Long Doesn't Always Mean Good!

Long but rambling, not focused: Writing long to "fill the words" but going off-topic, unnecessarily rambling will discourage readers. Google will also not appreciate content that has no real value.

Making it difficult for readers: In the age of "scanning" information, users often:

• Skim subheadings
• Find the section they need
• Want concise, clear content

If you write a long, lengthy article but lack a clear structure and headings, the bounce rate is no less than a short article.

Wasting SEO Resources: A long article takes a lot of effort, time, and money (if outsourced). If it is not effective, this is an unprofitable investment.

Optimal Article Length for Each Type of Content

📌 Note: These are reference numbers. More importantly, the content must meet the search intent of the user.

How Does Google Evaluate Quality?

Google does not evaluate articles based on a specific number of words, but on the following factors:

• Content solves user problems
• Reasonable use of main and secondary keywords
• Logical, easy-to-read structure (headings, lists, bold, links...)
• Good user signals: high time on page, low bounce rate
• Quality backlinks pointing to it
• Updated, not outdated

👉 Writing the right length is just a necessary condition, but writing valuable content is the sufficient condition.

How to Write SEO-Standard Articles with Optimal Length

✅ Step 1: Determine the Purpose of the Article

• For which keywords for SEO?
• Meeting the needs of searching for information, buying, or comparing?
• Writing for whom?
• From there, you determine how many words are appropriate.

✅ Step 2: Create a Clear Outline

• Introduction (150-200 words)
• 3 – 6 subheadings (H2 – H3)
• Conclusion and CTA
• Having a ready-made structure helps the article avoid being verbose or lacking.

✅ Step 3: Use Tools to Support Measuring SEO Length and Quality

• Yoast SEO (on WordPress)
• Surfer SEO
• Google Docs + SEO Plugin
• Ahrefs / SEMrush to analyze competitors

✅ Step 4: Write Right – Enough – Easy to Read

• Write concisely, succinctly, to the point
• Do not insert too many keywords → get penalized for over-optimization
• Divide paragraphs clearly (3–4 lines/paragraph)
• Have illustrations, lists, bold text, clear CTAs

Common Mistakes You Need to Avoid

• Writing product articles with only a few lines → Google does not understand what the product is
• Writing long-winded blog posts but lacking practical value
• Copying content from elsewhere and then "lengthening" it → getting duplicate content errors
• Sometimes articles are 300 words, sometimes 5000 words – inconsistent → making it difficult for Google to crawl and evaluate the website

MIMA TRADING AND SERVICE COMPANY LIMITED – Writing "Standard From The Root" SEO Content

At MIMA, we not only design websites but also help you:

✅ Build a methodical content strategy
✅ Write SEO articles of the right length – the right goal
✅ Optimize A-Z on-page SEO techniques
✅ Monitor and report on performance periodically
✅ Ensure articles are both Google-friendly and attractive to readers

With a team of over 10 years of experience writing SEO-standard content, MIMA is confident in helping businesses grow sustainably on Google, without having to spend on advertising.

Writing too short or too long both cause SEO point loss – that is a fact that any business needs to understand clearly when investing in website content. Writing the right length, the right structure, and the right search intent of users is the key to helping articles:

• Reach the top sustainably
• Keep readers engaged
• Increase real conversions

If you are wondering how many words your article should be, how to build a content plan – let MIMA accompany you.

Contact information:
MIMA TRADING AND SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com