Writing Content for Google SGE (AI Overviews)

In the age of AI, Google has been transforming strongly with a new generation of search technology called SGE (Search Generative Experience), also known as AI Overviews. This is a leap forward in SEO, as Google no longer just displays a list of results but automatically summarizes answers using artificial intelligence.

With the advent of Google SGE, traditional content writing needs to be completely restructured. So how do you get your article chosen by Google's AI as a source of citation? That is the focus of this article.

What is Google SGE (AI Overviews)?

SGE – Search Generative Experience is Google's AI-integrated search technology, introduced in mid-2023 and widely deployed in 2024–2025.

Instead of just displaying a list of results (10 blue links), SGE will:

• Understand complex questions
• Automatically synthesize information from multiple sources
• Create an AI summary (AI Overviews) to answer directly

For example:
User searches: “Which welded wire mesh is best for civil works?”
SGE will answer with a summary:

“Welded wire mesh of 6mm and 8mm diameter are common for civil works. Factors to consider include wire thickness, mesh density, and galvanized coating for rust protection…”

Below, Google will link the pages that contributed information to this answer – if you make standard content, you will be selected!

The Difference Between Traditional SEO and SEO for SGE

Why Optimize Content for Google SGE Now?

✅ AI Overviews is the future of SEO
SGE will occupy the first position in the search results – if you are not selected by Google AI as a reference, you will be pushed down.

✅ High traffic from AI Overviews
The links in the AI section usually have outstanding CTR because they are directly suggested by Google.

✅ Lower competition than traditional SEO
Because this is a new technology, not many competitors are optimizing well, this is a golden opportunity to lead the market.

Principles of Writing Content for Google SGE (AI Overviews)

Write in question-and-answer format
Google's AI prioritizes content in the form of clear questions and answers.

For example:

Question: What are the advantages of galvanized welded wire mesh compared to the regular type?
Answer: Galvanized welded wire mesh has high rust resistance, longer life, and is suitable for use in humid or coastal environments.

👉 Incorporate many question-form headings (How, Why, What, Where...) in your article.

Optimize semantics (Semantic SEO)
Google SGE uses AI to understand context, not just keywords. So:

• Use synonyms, semantically related terms
• Use schema, entities related to the topic
• Implement topic clusters (linked content clusters)

Prioritize in-depth, non-copied content

AI will analyze the entire article to synthesize information, so if your article:

• Is copied
• Is thin on content
• Has no professional opinion, real experience

=> will be excluded from the AI citation section.

Write in a natural tone – like talking

Users are increasingly searching by voice, so Google encourages:

• A friendly writing style, like a conversation
• Avoid academic, dry theory
• Use examples and easy-to-understand illustrations

Provide clear citations with reputable sources

Google AI will prioritize content with authenticity, you should:

• Link to authoritative sources (Google, press, statistics)
• Attach quotes, real-world case studies
• Quote expert opinions (the better known, the better)

Use short paragraphs – easy to summarize
AI does not “read” the whole article, it extracts logical, clear sections. Therefore:

• Write paragraphs under 70 words
• Each paragraph should cover one main idea
• Avoid listing too much in one block of text

Optimize E-E-A-T (Experience – Expertise – Authority – Trust)
This is a mandatory requirement for all content in SGE:

• The author has a name and a clear biography
• The website has proof of credibility (introduction, customer feedback, awards)
• The article shows real experience, leading to verified sources

10-Step Checklist for Writing Google SGE Standard Articles

What Content is Suitable for SGE Optimization?

Not every article is easy for AI to choose as a source. The following types of content are very suitable to start with:

• Detailed instructions (How-to)
• Product/service comparison
• Frequently asked questions (FAQ)
• Reviews & evaluations with real-world experiences
• “Top” lists (Top 5, Top 10...)
• Explain specialized concepts

Google SGE Standard Content Writing Service at MIMA

With experience in hundreds of SEO projects and continuously updated with AI trends, MIMA TRADING SERVICE CO., LTD provides:

✍️ AI Overviews optimized content package includes:

• Writing articles in question – answer format, in-depth instructions
• Applying Semantic SEO + E-E-A-T strategy
• Attaching schema, standardizing AI Google Bot format
• Suggesting keywords + topics that match voice search trends
• Clear, easy-to-"read" presentation for AI

🎯 Commitment: High-quality content, with real experience, easily selected by Google AI as a reference source.

Contact information
MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com

Google SGE – The AI era requires real quality content
GOOGLE IS PRIORITIZING INTELLIGENT, IN-DEPTH, PROFESSIONAL AND REAL EXPERIENCE CONTENT. WRITING ARTICLES FOR GOOGLE SGE IS NOT JUST A TREND – IT IS A MANDATORY CONDITION IF YOU WANT TO LEAD MODERN SEO.

👉 Have you optimized content for AI Overviews?
👉 Let MIMA accompany you in building content to welcome the AI search era!