In a Digital Marketing campaign, attracting potential customers to visit the website is only the first step. The more important question is: How to get them to return and make a purchase decision? That's when Remarketing comes into play.
So what is Remarketing? Why does it play a vital role in increasing conversion rates? And how to implement Remarketing effectively without making customers feel like they are being "stalked"? The following article by MIMA TRADING SERVICE COMPANY LIMITED will help you understand it from A-Z.
What is Remarketing?
Remarketing (also known as Retargeting) is a marketing strategy that allows businesses to display ads to users who have previously interacted with the brand, such as:
- Visiting the website
- Adding products to the cart
- Reading a blog post
- Watching videos on YouTube channel
- Having clicked on ads but not converted
Through browser cookies or tracking pixels, the system will "remember" user behavior and then automatically distribute ads to them on platforms such as:
- Google Display Network (GDN)
- Facebook/Instagram Ads
- YouTube
- TikTok, Zalo, Coc Coc...
📌 Note:
- Retargeting is often used to refer to the technical method (using cookies/pixels).
- Remarketing is more comprehensive, including email remarketing and other ways to nurture customers back.
Why is Remarketing Important?
According to statistics:
- 97% of first-time website visitors DO NOT buy immediately.
- Remarketing can help increase conversion rates by up to 400%.
- Remarketing costs are often significantly lower than search ads or cold ads.
✅ Key benefits:
- Increase website return rate
- Reduce cart abandonment rate
- Increase brand awareness
- Increase ROI (Return On Investment)
- Personalize ads based on behavior
Popular Remarketing Forms
Website Remarketing (Google/Facebook): Display ads to people who have visited the website but haven't taken action.
For example: Customer views product A ⇒ then product A ads appear when they read newspapers, watch YouTube, or browse Facebook.
Dynamic Remarketing
- For e-commerce websites.
- The system automatically displays products that customers have viewed with prices and promotions.
- Increase CTR and purchase rate.
Email Remarketing
- Send reminder emails to people who have registered, abandoned their cart, or previously made a purchase.
- Personalize content: "Did you forget this item?", "Product X is on sale!".
Video Remarketing
- Video ads displayed to people who have watched the YouTube channel or specific videos.
- Suitable for brands that need to increase awareness.
Remarketing on social networks (Facebook/Instagram/Zalo)
- Retarget people who have liked, commented, or messaged the fanpage.
- Run promotional/flash sale ads specifically for this group.
How Does Remarketing Work?
Basic process:
- Attach tracking code (pixel) to the website
- Users visit and are "tagged with cookies"
- The system records behavior (product views, time spent, specific actions)
- Segment customers
- Create suitable ads
- Each behavior group will have personalized content
- Automatically distribute ads
- On social networks, GDN, YouTube, or the Google ecosystem
How to Implement an Effective Remarketing Campaign
Attach the Correct Remarketing Code
- With Google Ads: Use Google Tag Manager to insert the code.
- With Facebook: Install Facebook Pixel and make sure to measure each action correctly (ViewContent, AddToCart, Purchase...).
Create Custom Audience Lists
- People who visited in the last 30 days
- People who viewed but did not buy
- People who purchased in the last 90 days
Set Up Personalized Ads
- Ads reminding of specific products
- Discounts only for people who have abandoned their carts
- Ads according to stages: 3 days – 7 days – 14 days
Limit Ad Frequency
- Avoid over-disturbing, a maximum of 3 times/day is reasonable.
- Set up capping and list expiration date.
A/B Testing: Try multiple ad versions to optimize titles, images, and CTAs.
Mistakes to Avoid When Doing Remarketing
❌ Too many ads – causing discomfort: Not limiting frequency, causing customers to "run away"
❌ Irrelevant ad content: Advertising product A to people interested in product B
❌ Not segmenting the audience: Using the same ad template for everyone – lack of personalization
❌ Not tracking and optimizing: Not knowing which groups are effective and which groups are wasting money
Case Study: Increase Revenue by 120% Thanks to Remarketing (Actual From MIMA Customers)
A customer in MIMA's online cosmetics field once had a problem:
- High traffic, large advertising costs
- But the purchase rate is only ~1.2%
MIMA implemented:
- Dynamic remarketing (products viewed + discount codes)
- Remarketing to customers who abandoned their carts (via both email and Facebook)
- Segmented into specific behavior files: bought once, never bought, VIP
Results after 2 months:
- Conversion rate increased from 1.2% to 3.4%
- Revenue increased by 120%
- CPC (cost per click) decreased by 36%
Is Remarketing Suitable For Your Business?
If you belong to one of the following groups, Remarketing is very suitable:
✅ Selling online (fashion, cosmetics, electronics...)
✅ Real estate (apartment projects, land plots...)
✅ Training centers – online courses
✅ Tourism – travel – hotels
✅ Services that need consulting such as dentistry, spa, furniture...
Without a huge budget, Remarketing helps you re-exploit the amount of customers who have been interested without having to "hunt" for new customers, which is more expensive.
Unit to Support Effective Remarketing Implementation – MIMA
At MIMA TRADING SERVICE COMPANY LIMITED, we provide comprehensive Remarketing campaign consulting and implementation services, including:
- Standard pixel setup
- Building smart customer files
- Creating personalized advertising content and images
- Continuous performance optimization
- Detailed reports by day/week/month
MIMA has accompanied hundreds of businesses in Ho Chi Minh City and nationwide, bringing real results with cost savings.
Contact Information
MIMA TRADING SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Remarketing is not simply "stalking" customers, but an art of re-approaching at the right time – when they already have brand awareness and are considering making a decision.
If you want to:
- Increase conversion rates
- Optimize advertising costs
- Maximize every visit to the website
- Then Remarketing is the key.
👉 Contact MIMA immediately for a free consultation and start a professional, methodical Remarketing campaign that brings real revenue to your business.
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