What is Advertising? Why Do Businesses Need It?

Running ads is one of the indispensable marketing strategies in the digital age. From Facebook Ads, Google Ads to TikTok, Zalo, or YouTube advertising campaigns – all aim to reach potential customers and boost revenue. But specifically, what is running advertising? Why do businesses, from large to small, need to invest in this activity?

Let's explore the details in the article below with MIMA TRADING SERVICE CO., LTD!

What is Advertising?

Running advertising (also known as Paid Ads) is the form of paying a fee to display a business's marketing content to the right target audience on online or offline platforms. Some popular advertising channels include:

• Google Ads: ads displayed on Google search pages or websites in the partner system.
• Facebook Ads/Instagram Ads: ads on social networks that target the right audience by age, gender, and behavior.
• TikTok Ads: suitable for businesses targeting young people, with strong viral effects.
• Zalo Ads: a purely Vietnamese advertising platform, effective for domestic campaigns.
• YouTube Ads: video ads before or during user content.

There are also forms such as banners on website, sponsored email marketing, press PR, etc.

Popular advertising forms today:

Benefits of running ads for businesses

Investing in advertising is not simply "spending money to sell goods", but also brings many sustainable benefits to businesses such as:

Increase the ability to reach the right audience

Thanks to accurate targeting capabilities, online advertising helps you reach the right audience with real needs:

• Age, gender, geographical location
• Interests, online behavior
• Marital status, occupation, income level

Increase sales quickly

Unlike SEO which takes time to take effect, advertising brings immediate orders if implemented correctly. Especially with industries such as fashion, cosmetics, F&B, online courses,...

Increase brand awareness

Even if customers don't buy immediately, seeing the brand continuously through advertising will:

• Make an impression in their minds
• Increase the likelihood of being chosen in subsequent times
• Strongly support the AIDA marketing funnel

Easy to measure – optimize

Every interaction is measured in detail through the system:

• Number of clicks
• Number of impressions
• Conversion rate
• Cost per conversion (CPA)

Flexible budget

Businesses can run ads with a suitable budget, from a few hundred thousand to several million or tens of millions of dong per day depending on the goal.

Why Do Businesses Need to Advertise?

Increasingly fierce market competition

In a saturated market, if you don't advertise, your competitors will do it and take market share. Especially in an era where customers "see it - buy it", missing the opportunity to appear is losing potential customers.

Consumer behavior has changed

Today's consumers:

• No longer actively searching as before
• Prefer to surf social networks and access information passively
• Make purchasing decisions based on images, videos, reviews from advertising

Therefore, businesses need to actively appear in front of customers through quality advertising campaigns.

Support long-term strategy (SEO, brand building)

When combining advertising and SEO, businesses not only sell goods immediately but also build sustainable reputation. This creates a "double leverage" in the sales funnel.

Optimize business performance
Thanks to detailed measurement features, businesses can:

• Know exactly which channels are effective
• Optimize content/audience to reduce costs
• Develop a long-term strategy based on actual data

Basic Steps to Run Effective Advertising

To ensure that the advertising campaign brings good results, it is necessary to take the following steps:

Step 1: Define the goal

• What do you want from advertising?
• Increase brand awareness?
• Increase the number of orders?
• Increase website traffic?

Step 2: Identify the customer persona

• Who are they?
• Where are they?
• What are they interested in?
• Where do they usually surf the web?

Step 3: Create attractive advertising content

• Attractive title
• Eye-catching images/videos
• Clear CTA (Call now, Register, Buy now,...)

Step 4: Choose the appropriate platform

• Google Ads for search keywords
• Facebook Ads for consumer products
• TikTok Ads for Gen Z group
• Zalo Ads for the domestic Vietnamese market

Step 5: Deploy – measure – optimize

• Track daily metrics
• A/B testing (testing 2 versions)
• Optimize budget, content, audience

Which Businesses Should Advertise?

Advertising is not only for big brands, but all businesses should take advantage of it, especially:

• Startups need to create a quick foothold
• Online shops need to increase sales
• B2B businesses need to find potential customers
• Education, beauty, real estate, travel, healthcare services...

Run it yourself or hire an advertising service unit?

Self-run:
✅ Proactive budget, content
❌ Takes time to learn and experiment
❌ Risk of wasting budget if you don't understand the platform

Hire a service unit:
✅ Get advice from A-Z
✅ Have a clear strategy
✅ Optimize efficiency and save costs
❌ Must choose a reputable, transparent partner

MIMA – A reliable advertising partner for Vietnamese businesses

At MIMA TRADING SERVICE CO., LTD, we provide a full package advertising service from strategy, content design, budget optimization to reporting on actual performance.

Advantages when cooperating with MIMA:
✅ Team of experts with 10+ years of experience

✅ Understanding Google Ads, Facebook Ads, TikTok Ads, Zalo Ads

✅ Commitment to increasing efficiency – optimizing costs

✅ Transparent, clear reporting by week/month

✅ Support to build a long-term automated customer funnel

Running advertising is not just spending money, but a strategy to develop a business faster, stronger, and more effectively in the digital age. From reaching the right customers, increasing revenue, to expanding brand awareness – advertising always plays a key role.

👉 If you are looking for a reputable unit to accompany you in implementing a professional advertising campaign – contact MIMA immediately for a free consultation!

Contact information:
MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com