In the age of digital content, businesses need more than just a website with a beautiful interface and smooth functionality. Even more important is connecting emotionally with visitors – and that starts right on the “About Us” page.
Instead of listing dry information, many modern brands have chosen storytelling to write their “About Us” page in an engaging, authentic, and emotional way.
So what is storytelling, and how can you effectively apply it to your business's About Us page? Let's explore it together with MIMA TRADING & SERVICE CO., LTD in this article.
What is Storytelling? Why is it Important on the About Us Page?
Storytelling is the art of conveying messages through stories. It is how brands tell about their journey, aspirations, failures, successes, and the values they bring to the community.
📌 Why is storytelling suitable for the “About Us” page?
- Create closeness: Customers don't like reading rigid information. They want to be “told” about you – in a sincere and vivid way.
- Create emotional connection: Stories help readers empathize, understand, and remember you longer.
- Differentiate the brand: While competitors write “We were founded in...”, you tell an inspiring journey. That is the difference.
What's Wrong with a Traditional “About Us” Page?
A business's About Us page is often written like a resume: year of establishment, team, achievements, mission... All are true, but extremely dry if not presented with emotion.
📉 Consequences:
- Readers skim quickly, remembering nothing
- Doesn't impress, doesn't create connection
- Does not promote belief or action
💡 Solution? Turn the “About Us” page into a true brand story.
The Structure of an Engaging Brand Story
To write effective storytelling for the “About Us” page, you need a clear structure. Here is the formula that MIMA TRADING & SERVICE CO., LTD usually applies:
🎯 Context: Introduce the context of the business's birth: starting point, market at that time, overall picture.
📌 Example:
In 2015, when digital transformation was still a foreign concept to many small and medium-sized businesses in Vietnam, the MIMA founding team realized one thing: Thousands of businesses were having difficulty building their digital presence.
🛤️ Conflict: Identify the “pain,” challenge, or opportunity that prompted the business to be founded.
📌 Example:
We witnessed many businesses lose tens of millions of dong for ineffective websites that were not SEO optimized and did not convert customers.
🚀 Journey: Recount the process of forming, building, and developing the brand – as a journey with difficulties, lessons, and memorable milestones.
📌 Example:
MIMA started with a team of 3 people working in a 20m² room. The first project was designing a website for a small phone store – and from there, we continued to improve each product and service.
✨ Resolution & Value: Show customers how you have changed, what value you bring, and what the current mission is.
📌 Example:
To date, MIMA has accompanied more than 300 SMEs across the country, bringing optimal UX/UI website solutions, SEO standards, and clear conversion growth.
🔁 Commitment and Future: Share your vision, future orientation, and promise to customers.
📌 Example:
We don't just design websites. We build digital foundations for you to develop sustainably in the next 5 years, 10 years.
Some Storytelling Tips When Writing an About Us Page
✅ Be authentic: Readers easily empathize with real-life stories, without needing to “paint” too much. Sincerity is a big plus.
✅ Personify the brand: Think of the business as a person with a name, age, and personality. From there, you will tell a closer story.
✅ Put the customer at the center: The story should focus on solving problems for customers, not just showing off the company's achievements.
✅ Don't forget the call to action (CTA): After the inspiring story, invite customers to explore services, connect with you, or start a project.
📌 Example:
Let MIMA start your brand's digitalization journey with you – starting with a professional website.
Real Example: About Us Page in Storytelling Style
Below is a suggested content template written using storytelling techniques:
🌟 The story of MIMA – A companion for Vietnamese SMEs on their digitalization journey
In 2015, at a time when “digital transformation” was still a foreign concept to most small businesses in Vietnam, we – three young friends with a passion for technology and design – began dreaming of building a solution to help small and medium-sized businesses easily access the online world.
We realized that many businesses own websites… but almost no one finds them on Google. The website only exists as a static business card, lacking strategy and the ability to create conversions.
Therefore, MIMA was born – not just a website design company, but a strategic partner helping customers be present – impress – convert customers into real revenue.
From small projects with budgets of a few million dong, to date, MIMA has had the opportunity to accompany hundreds of brands in Ho Chi Minh City, Long An, Hanoi, Da Nang... Each website is a “digital home” that we and our customers build together – with enthusiasm, creativity and responsibility.
We believe that: “A good website is not only beautiful – but must also create long-term value.” That is why each of MIMA's products always aims for optimal UX/UI, fast loading speed, high security and SEO standards.
In the future, MIMA aims to become a comprehensive digital solution provider for Vietnamese SMEs, from websites, content to automation systems and CRM.
Let MIMA be your companion on your business's digitalization journey. We don't just create websites – we create truly effective digital experiences.
Benefits of Using Storytelling in the About Us Page
| Benefits | Values brought |
| Create emotions | More engaging, likable, and memorable in the minds of customers |
| Differentiate the brand | Tell your own story – avoid boring clichés |
| Show the business's identity and values | Convey the mission and vision in a gentle way |
| Increase conversion | When customers believe – they will act |
Combining Storytelling and SEO Optimization – An Indispensable Thing
Storytelling helps touch emotions, but to be effective on search engines, you still need:
- Optimize keywords related to the field of activity
- Lead with clear headings (H2, H3, H4...)
- Internal link to services, blog
- Fast page loading speed
- Mobile device compatibility
MIMA specializes in providing SEO-standard storytelling content writing services, helping the About Us page both “touch emotions” and “reach the top of Google”.
MIMA's Services – Content Writing, Brand Building and Digital Experience Optimization
MIMA TRADING & SERVICE CO., LTD is a reputable unit in Ho Chi Minh City, providing comprehensive solutions for small and medium businesses:
- Standard UX/UI website design
- Writing introductory content, landing pages, blogs, services
- Brand design: slogan, brand voice (tone of voice)
- Overall SEO service
- Multilingual content translation: English, Japanese, Korean, Chinese
💡 The MIMA team always accompanies you to tell your brand story in a subtle, distinctive and effective way.
Contact information
MIMA TRADING & SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
The "About Us" page should not only be a place to present dry history – it must be a place to “inspire and create connections”. With the art of storytelling, you can turn your brand story into a strong glue that binds strongly with customers.
If you are looking to build an “About Us” page that is both attractive and SEO-standard – let MIMA help you convey your brand story in a way that touches the hearts of readers.
Share your review