In the digital age, Social Media Marketing is more than just posting daily. When implemented properly, it's a powerful lever to increase brand awareness, boost engagement, and especially drive outstanding sales. The two most prominent and popular platforms in Vietnam today are Facebook and Instagram.
So how do you maximize the power of these two "social media giants" to increase revenue? Let's explore an effective Social Media Marketing strategy from A-Z in the article below with MIMA TRADING AND SERVICE CO., LTD.
What is Social Media Marketing?
Social Media Marketing is a form of digital marketing that uses social media platforms (Facebook, Instagram, TikTok, YouTube...) to:
- Build brands
- Engage with customers
- Share valuable content
- Increase traffic to the website
- Stimulate purchasing behavior
In Vietnam, Facebook and Instagram are the two platforms with the largest number of users, making them very suitable for businesses to reach potential customer segments quickly and effectively.
Why Leverage Facebook and Instagram in Business?
Facebook – A versatile platform for all industries
- More than 70 million Vietnamese users are active every month.
- Extensive ecosystem: Fanpage, Group, Marketplace, Facebook Ads.
- Suitable for large – small – individual businesses.
Instagram – An "Image Paradise" to conquer young customers
- Focus on young people aged 18–34 who like beautiful images and brands with style.
- Social network oriented towards visual experiences, very suitable for the fashion, cosmetics, F&B, lifestyle industries...
- Higher interaction rate than Facebook.
Direct impact on purchasing behavior
- According to a Hootsuite 2024 survey:
- 78% of users have purchased through Facebook/Instagram after seeing a post or advertisement.
- 54% want businesses to respond quickly through social platforms.
👉 Clearly, Social Media is not just a “reference channel” – it is part of the buying journey of the modern consumer.
Steps to Leverage Facebook, Instagram to Increase Sales
Build a professional brand profile: Before selling, you need to build trust and credibility:
- Clear logo, brand-identifying avatar
- Concise page description (bio), complete contact information
- Link to website or ordering landing page
- Easy-to-remember name, consistent across platforms
💡 Tip: Use the same color tone and design style to enhance a consistent brand experience.
Build engaging content according to strategy: Don't just sell! Divide the content into 4 groups:
📢 Introduce products/services
🎓 Knowledge – share tips
💬 Interaction – ask questions, minigames
💖 Brand story – customer
Suggested ratio:
40% Value + 30% Entertainment + 20% Sales + 10% Story
✅ Facebook is suitable for long posts, reviews, livestream
✅ Instagram is suitable for eye-catching images, short reels, survey stories
Leverage Story, Reels and Live Features
- Story: Quick interaction form, increasing reach thanks to survey stickers, Q&A, promotion countdown.
- Reels: Viral short video – being prioritized for distribution by Instagram and Facebook.
- Live stream: Sell directly, increase high conversion rates.
📌 Note: Plan regularly – for example: 1 livestream/week, 3 reels/day, 5 stories/day to stay connected.
Run Facebook – Instagram ads properly: If you want to boost sales, you can't ignore advertising:
Effective types of advertising:
- Increase likes, follow pages
- Advertise sales posts
- Remarketing (re-advertising to people who have interacted)
- Run conversions (lead back to the website to purchase)
Tips for running effective ads:
- Using real images/videos with real people will be more attractive
- Divide target groups into small groups (by location, interests, behavior)
- A/B Testing continuously to optimize content – cost
🎯 Small budget is still effective if you target correctly and the content is attractive enough!
Combine chatbot and automatic inbox
- Facebook and Instagram allow chatbot integration:
- 24/7 automatic replies
- Send messages according to scripts (promotions, cart reminders)
- Automatically retrieve potential customer information
⏳ Save time – professionalize customer care processes – increase closing rates.
Use suitable KOLs and Influencers
You don't have to choose celebrities, you can choose:
- Micro-influencers (5k–50k followers)
- Local KOLs, loyal customers
👉 They help you increase credibility and natural word-of-mouth, especially in new product campaigns or limited-time offers.
Common Mistakes When Doing Social Media Marketing
⛔ Posting content irregularly → losing interaction
⛔ Only posting sales posts → being unfollowed
⛔ No clear content plan
⛔ Not using advertising properly
⛔ Not responding to comments/inbox quickly
✅ Remember: Interaction and trust are the prerequisites for sales conversion.
Some Successful Case Studies
Organic Cosmetics Store – Increased revenue 3x thanks to Reels & Livestream
- Applying Reels every day + livestream 2 sessions/week
- Run reels ads with real customer testimonials in the first 3 seconds
- Results: Followers increased by 400%, sales tripled in 2 months
Local Fashion Brand – Optimizing Content + Chatbot
- Set up automatic order closing chatbot via Instagram
- Content with Gen Z style, good at catching trends
- Inbox conversion rate reached 25%
Social Media Marketing Services At MIMA – Comprehensive From A-Z
If you:
- Don't have time to create content every day
- Don't know how to run effective ads
- Want to increase real sales, not just “likes”
🎯 Let MIMA TRADING AND SERVICE CO., LTD accompany you with the following services:
✅ Building content strategy for each industry
✅ Designing attractive images – videos – reels
✅ Running Facebook/Instagram ads to optimize ROI
✅ Managing comments, inbox, customer care
✅ Training internal social media operations team
Contact Information
Do you want to sustainably and professionally increase orders from social networks?
MIMA TRADING AND SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Social Media Marketing is no longer an option – it's a must if you want to survive and thrive in the digital world.
When implemented correctly, Facebook and Instagram not only help increase awareness but are also powerful and long-term sales generation machines.
Start today, or contact MIMA now for advice and to implement the right social media strategy – right people – right time!
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