Repurposing Website Content into TikTok/YouTube Videos

In the booming era of video marketing, continuously producing original content to nurture platforms like TikTok, YouTube Shorts, or YouTube is a major challenge for many businesses. Instead of investing excessive time, costs, and resources into completely refreshing content, a smart strategy being adopted by leading businesses is repurposing content from their website into short, easily shareable videos that align with current user trends.

In this article, MIMA TRADING SERVICE COMPANY LIMITED will help you understand how to transform existing website articles into engaging video content on TikTok and YouTube, thereby optimizing reach, increasing conversions, and expanding your brand across multiple platforms.

Why Repurpose Website Content into Videos?

Optimize Existing Resources: Writing blog posts, SEO articles, or product introductions already takes a significant amount of time. Reusing content that has been carefully invested in is a way to maximize the effectiveness of content investment.

Reach Multiple Platforms – Multiple Audiences: Each platform has different user habits. While websites are suitable for people searching on Google, TikTok and YouTube are more suitable for users who prefer visual, concise, and easy-to-understand content.

Drive Traffic Back to Your Website: When you provide value through videos and include a call to action (CTA), viewers will proactively visit your website for more details, thereby increasing traffic and conversion rates.

Types of Website Content That Can Be Turned into Videos

How-to Articles (Tutorials/How-to)
Example: “How to choose the right hosting for small businesses”
→ Can be converted into a 60-second video divided into 3 quick tips on TikTok.

Articles Sharing Professional Knowledge
Example: “Optimize page loading speed to improve SEO”
→ Can create a before/after comparison video + a brief explanation.

List Articles (Listicles)
Example: “5 reasons to use email with your own domain”
→ Turn into a countdown-style compilation video, perfect for TikTok/YouTube Shorts users.

Articles Answering Questions (FAQ)
Example: “Can a business email use Gmail?”
→ Easily convert into a Q&A video with short, easy-to-understand subtitles.

Process of Repurposing Website Content into TikTok/YouTube Videos

Step 1: Choose High-Quality Articles

• Prioritize articles with educational, explanatory, or sharing content.
• Choose articles with good traffic or high conversions to leverage their potential.

Step 2: Summarize the Main Content into a Video Script

• Turn paragraphs into short dialogue (5–10 seconds per segment).
• Focus on the core value, avoid being as detailed as a long blog post.

Example:

Blog: “Email with a custom domain helps enhance professionalism, is easy to remember, and increases credibility when working with customers.”
Video: “Email with your own domain helps you be more professional & more trustworthy!”

Step 3: Choose the Appropriate Video Format

Step 4: Quickly Edit Videos Using Supporting Tools

• Canva, CapCut, InShot, VN Editor – easy to use for non-professionals
• Descript, Pictory.ai, Lumen5 – automatically create videos from article text
• TTS (text-to-speech) – convert articles into dialogue if you can't film

Step 5: Insert CTAs and Direct Back to the Website
Example call to action in the video:

• “See details at [website name]”
• “Link to the original article in bio!”
• “Need a more detailed solution? Visit our website now!”

Tips for Keeping Videos Short Yet Effective

• The first 10 seconds must be engaging: ask a question, share surprising statistics, offer big benefits
• Concise content: 1 video = 1 main message
• Use dynamic subtitles: increase views without sound (80% of TikTok users don't turn on audio)
• Use appropriate expressions, effects, and emojis to increase interaction

Optimize SEO for Video Recommendations

Create an Engaging Title

• Example: “5 Website SEO Tips that everyone ignores”
• Avoid being generic like “SEO Tips 2025”

Describe & Hashtag Appropriately

• Link to the original article in the description
• Hashtags should be combined: #SEO #MarketingTips #WebDesign #BusinessEmail

Eye-Catching Thumbnail (Profile Picture): Especially with YouTube, the thumbnail will determine 60% of the click-through rate.

Connect Video with Long-Form Content

A 60-second video only “scratches the itch” for viewers. To maximize conversions, you need to:

• Link to the original article on the website
• Insert an email registration form on the article page
• Offer free ebooks, checklists, or consultations to collect leads

Real-World Case Study: MIMA Successfully Implemented for Customers

A real estate client of MIMA TRADING SERVICE COMPANY LIMITED had over 100 blog posts on their website, but traffic was declining. MIMA suggested a strategy:

• Turn each article into a 30–60 second video
• Deploy on TikTok and YouTube Shorts
• Attach CTA to landing page

Results after 2 months:

• Traffic increased by 68%
• Viral videos reached 300,000 views
• Generated over 1000 potential customers

Common Mistakes to Avoid When Repurposing Content into Videos

• Direct translation, verbose → viewers quit midway
• No subtitles → difficult to understand in noisy environments
• Missing CTA → missed conversion opportunities
• Dry content → unsuitable for TikTok

Future Trends

• AI-powered automatic videos from blogs will become increasingly popular
• Combining video + chatbot + email marketing creates an automated funnel
• Short-form video will be the standard, no longer an option

Repurposing website content into TikTok/YouTube videos is a smart strategy that helps you avoid “grinding” new content every day while still expanding your customer base, increasing awareness, and improving conversion rates.

Start with the quality articles on your website. If you don't have a professional video content creation team, let MIMA TRADING SERVICE COMPANY LIMITED accompany you on your content transformation journey – transforming results!

Contact Information:
MIMA TRADING SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com