Positioning CTAs Right for Increased Recognition & Conversion

In today's marketing landscape, where users decide within seconds whether to engage further, CTAs (Call to Action) are crucial. Even with great content and design, misplaced or unclear CTAs can cost you customers.

The following article from MIMA TRADING AND SERVICE COMPANY LIMITED will help you understand:

• What is a CTA and why does it greatly affect conversion?
• Common types of CTAs and their usage goals
• The "golden" locations to place CTAs on a website
• How to optimize CTAs to increase brand recognition & user conversion

What is a CTA? Why does it determine marketing effectiveness?

A CTA (Call To Action) is a prompt that you want users to take after engaging with content.

📌 Example:

• "Contact us now"
• "Buy now with 20% discount"
• "Sign up for a free quote"
• "Download the document now"
• "Start a project with us"

CTAs can appear in buttons, links, forms, images, or even dialogue in videos. The goal of a CTA is to guide – stimulate – and lead users to take specific actions.

👉 A clear, well-placed CTA can increase conversions by 30-200%, while a weak CTA will cause customers to leave even if they are interested.

Common types of CTAs and their purpose

Not all CTAs are for sales. Depending on business goals and customer journeys, CTAs are classified into various types:

Why is placing CTAs in the right place important?

👉 Just like placing a signpost in the middle of a busy intersection, CTAs need to appear when users need guidance.

A CTA placed in the right location:

• Appears when users have enough trust to act
• Does not interrupt the experience
• Is located in a place that is easy to see – easy to understand – easy to click

Conversely, if you put the CTA too early (before creating enough information), or too late (when the reader has left the page), then you have missed the opportunity to convert.

7 “golden” locations to place CTAs to increase conversions

Above the fold (hero section): The position immediately after the main title and cover image is the first place users see. This is a suitable place for the most important CTAs such as “Get started now”, “Contact for advice”, etc.

📌 Example: On MIMA's website, the header has a prominent "Contact Now" button on the background image, helping customers take action immediately.

In the middle of blog content (in-content CTA): When users are reading an article, you can insert a gentle CTA to redirect them to related products/services.

📌 Example:

👉 Learn more about UX/UI standard website design services at MIMA.

After the service description: When readers understand the service, a strong CTA will encourage them to act: “Sign up now”, “Get a quote”...

Footer: The footer is where users usually stop after scrolling through the entire content – an ideal ending point to invite action.

Popup or slide-in CTA: Appears when the user shows signs of leaving the page or scrolls to 70% of the content. This is an opportunity to “rescue” customers who are about to leave.

“About” and “About us” pages: After building trust with the brand story, call them to connect:

📌 Example:

💬 “Want the MIMA team to accompany your brand's digital transformation journey? Let's talk.”

404 page or thank you page: Even if users accidentally enter the wrong page, you can still direct them back with a CTA: “Return to homepage”, “See the latest service”...

Color, size, and CTA design – factors that cannot be ignored

An effective CTA is not just about “content” – but also about aesthetics and prominence:

🎨 Color:

• Choose a color that contrasts with the background but is still consistent with the brand
• Colors create emotions: red (urgent), green (safe), orange (motivating)...

⬛ Size & shape:

• The CTA button should be large enough and easy to press on both desktop and mobile
• Can be rounded to create a friendly feeling

✍️ Font:

• Easy to read, clear, avoid using too many font styles
• CTA wording needs to be clear and action-oriented

Effective CTA templates – according to each goal

A. Purchase / Service registration

• “Start your 14-day free trial”
• “Consult now – get 20% off”

B. Increase brand awareness

• “Share if you find it useful”
• “Follow us on Facebook”

C. Create connections

• “Schedule a consultation with MIMA experts”
• “Message Zalo now – reply within 5 minutes”

Notes when writing CTA content to increase conversion effectiveness

✅ Short – clear – specific: Avoid writing vaguely like “Click here”. Be clear about the action + benefits.

✅ Create a sense of urgency: Use words like “now”, “today only”, “limited offer” to increase conversions.

✅ Put yourself in the customer's shoes: CTAs must address “What do I get if I click here?”

✅ Optimize for mobile: Buttons on phones must be easy to press, not too small or close to other buttons.

Combining CTAs & conversion funnel

CTAs should be placed according to each stage in the customer journey:

CTA and UX optimization services for websites at MIMA

At MIMA TRADING AND SERVICE COMPANY LIMITED, we specialize in designing UX/UI standard websites, along with content writing and strategic CTA placement services:

• Consult on CTA layouts for each industry
• Write CTAs according to brand tone of voice
• Design eye-catching, easy-to-use buttons
• A/B testing to measure CTA effectiveness

✅ MIMA's customers have increased conversions from 2% to 7% after optimizing CTAs correctly!

Placing CTAs in the right place – with the right content – and the right design is the golden key to:

• Increase brand recognition
• Increase actual conversions
• Optimize the customer journey

Don't let your website be just beautiful in appearance but lack the final action that makes customers stick. Let MIMA help you build a professional – UX-standard – customer psychology-based CTA strategy.

Contact information
MIMA TRADING AND SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com