Content shouldn't just stay on your website!
You've invested in writing a meticulous 1500-2000 word blog post, optimizing it for SEO on your website... and then let it sit there waiting for Google to index it?
❌ If the answer is "yes," you're wasting 80% of that content's value!
In the multi-channel marketing era, a website article can and should be "broken down," "recycled," and "reformatted" for reposting on multiple platforms such as:
- Facebook Fanpage
- Zalo OA
- TikTok / YouTube Short
- LinkedIn (if B2B)
This method is called Content Repurposing – and it's one of the smartest strategies to optimize costs, time, and increase reach.
Benefits of Leveraging Website Content for Social Media
✅ Save content production time
Instead of writing from scratch for each platform, you only need 1 original article to serve as "input material" for a variety of other formats.
✅ Ensure consistent messaging
Reusing articles from the website helps the brand maintain consistency: story, writing style, CTA,...
✅ Increase content lifespan and value
An article may only have 500 views on the web, but if converted into:
- 3–4 Facebook posts
- 1 short TikTok video
- 1 email newsletter
➡️ Total reach can easily exceed 10,000!
✅ Support SEO strategy and increase brand awareness
Bringing web content to social helps:
- Increase traffic to the website via shared links
- Create social signals to support SEO
- Spread brand awareness more widely
Web Content Types That Can Be Effectively Reused
| Content type on website | How to leverage on social media |
| Long blog posts (1500–2000 words) | Break down into multiple short posts, carousels, infographics |
| Product/service landing pages | Rewrite into short introductory posts with eye-catching images |
| Case studies, testimonials | Create review posts, customer quotes, real feedback |
| Consultation articles (how-to, tips) | Make video reels, listicle posts |
| Infographics/content images | Share images + shortened captions |
| Long YouTube videos | Cut into TikToks, Shorts, stories |
How to Convert Website Content into Social Media Content
🔸 Step 1: Choose Articles with Lasting Value (Evergreen)
Prioritize articles with timeless content that can be reused multiple times, such as:
- Guides
- Expert tips
- Solution compilations
- Reviews/case studies
🔸 Step 2: Summarize Main Content by Small Topic
Each social media post doesn't need to be long, just one main insight:
For example, web article: "10 Ways to Increase Landing Page Conversions"
➡️ You can create:
- Post 1: "3 Common Mistakes When Designing a Landing Page"
- Post 2: "Tips for Adding CTAs That Customers Can't Refuse"
- Post 3: "Checklist for Optimizing Landing Page Speed in 1 Minute"
Reels: Summarize 10 tips into a 60-second video
🔸 Step 3: Convert Web Language to Social Media Tone
Website: formal – clear – long
Social media: friendly – concise – emotional – personal
Example conversion:
🖥 Website:
"Optimizing page load speed helps improve user experience and effectively supports SEO."
📱 Facebook:
"⏱ Slow loading website? Customers barely see it before they click 'back'! Optimize the speed 💨"
🔸 Step 4: Add Visuals – Videos – Minigames
Social media content needs to be visually appealing. Use:
- Canva to create image quotes/posts
- CapCut to cut short instructional videos
- Polls, minigames to increase interaction
Things to Note When Converting Web Content to Social
⚠️ Don't copy-paste the entire article
Each platform has different user behavior – needs to be rewritten appropriately, avoid being boring.
⚠️ Avoid using overly technical language
Social media readers tend to "skim" – need to be simple, easy to understand, easy to remember.
⚠️ Have a clear CTA
Whether the social media post is for sharing or entertainment – it should still include a call to action:
- "See details at the link below in the comment 👇"
- "Inbox to receive free content templates!"
- "Are you having this problem? Comment and I'll advise you!"
Suggested Tools to Support Content Reuse
| Tool | Purpose of use |
| Canva | Design photo posts, quotes, infographics |
| ChatGPT | Rewrite content in a different style |
| CapCut | Cut videos, insert text, music for TikTok |
| Later, Buffer | Schedule social posts automatically |
| Google Sheets | Create content plans + tracking |
Support Services from MIMA: Multi-Channel Content Optimization
MIMA TRADING AND SERVICE CO., LTD. not only writes website content, but also helps you convert entire blog posts into content suitable for fanpages, Zalo, TikTok,...
📩 Contact us now for a free consultation:
📞 Hotline/Zalo: 0909 035 333
📧 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Content optimization is not just about writing well – it's about using it intelligently
Leveraging website content for social is not "copy and paste", but an art of transforming content, helping:
- Maximize article value
- Increase lifespan and coverage
- Reduce the cost of producing new content
- Ensure consistent brand messaging
Act Now: Don't Let Great Articles Be "Buried"
Have you invested in writing SEO-standard blogs? Let MIMA help you spread that content across fanpages, Zalo, Instagram, and TikTok!
📞 Call/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
🎯 A good article is worth 10x its value – when used correctly!
MIMA – Comprehensive content solutions for modern businesses.
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