How to Check for Outdated Articles & Refresh Content

In the constantly evolving digital environment, website content plays a crucial role in attracting customers and improving Google rankings. However, content is not always “fresh” – and old, outdated articles can become a “burden” that causes the website to lose points with Google and customers.

👉 So how do you recognize an outdated article?
👉 How to refresh and optimize content?
👉 Let's explore the details with MIMA TRADING AND SERVICE COMPANY LIMITED right below!

Why Check & Refresh Website Content?

🎯 Google Prioritizes New & Quality Content: Google's algorithm is constantly updated, and outdated, inaccurate content will be rated low, leading to:

✅ Reduced keyword rankings
✅ Reduced traffic
✅ Impact on brand reputation

🎯 Meeting Customer Needs: Customers are always looking for new, accurate information. An old article with outdated figures will reduce the user experience and conversion rate.

🎯 Reusing the Value of Old Articles:
✅ Old articles already have backlinks and stable traffic
✅ Refreshing will help maintain and improve rankings
✅ Saves the cost of producing new content

Signs of Outdated Articles – How to Recognize?

Below are the signs that your article is outdated:

🔹 Content is No Longer Accurate

• Outdated figures and statistics (e.g., figures from 2020 – 2021)
• Services and products have changed (selling prices, specifications, etc.)

🔹 Information is Not Relevant to the Present

• Trends have changed (e.g., technology, marketing, design…)
• SEO algorithms, SEO tools change – old articles are not updated

🔹 Article Loses Ranking on Google

• Check Google Search Console: main keywords, traffic decrease
• The article is no longer on top or does not appear on the first page

🔹 Broken Link

• Internal or external links are 404 errors and no longer exist
• Illustrations are missing and do not display correctly

How to Check for Outdated Articles – Detailed Steps

👉 To check for outdated articles effectively, you can follow the process below:

✅ Step 1: Create a List of Articles to Check

• Export a file of the entire article list from CMS (WordPress, Joomla…)
• Record: title, URL, posting date, main keywords (if any)

✅ Step 2: Check Traffic & Ranking

• Use Google Analytics to see article traffic
• Check Google Search Console: which articles have reduced clicks and impressions?

✅ Step 3: Read Through the Entire Content

• Read the article from beginning to end – detect spelling and logic errors
• See if the figures, links, and images are still accurate?

✅ Step 4: Compare With Competitors & New Trends

• Search for main keywords on Google – see what's new with the top 5 competitors
• See industry trends (e.g., market reports, new statistics…)

✅ Step 5: Assess the Degree of Outdatedness

• If there are only minor errors: add a few details, make minor adjustments
• If the error is serious: update the entire content or rewrite 50% – 70% of the content

Refreshing Website Content – Standard SEO Process

After identifying outdated articles, refreshing the content is an important step to regain ranking and reputation.

🎯 Step 1: Update New Information & Figures

• Add the latest figures (e.g., 2024 – 2025 report)
• Update new products/services of the company
• Add examples, case studies, new trends

🎯 Step 2: Optimize Article Structure

• Edit the title (H1), headings (H2, H3…) to be clearer
• Add bullet points, tables, easy-to-understand illustrations

🎯 Step 3: Refresh Title & Meta Description Tags

• Rewrite the title to be attractive and contain the main keywords
• Compelling meta description, not too long (about 150 – 160 characters)

🎯 Step 4: Add Internal Links

• Insert links to new articles, new products/services
• Helps Google understand the website structure & improve the user experience

🎯 Step 5: Fix Broken Links, Images & Speed

• Update broken links (if any) or delete 404 links
• Compress images, ensure page load speed (optimized PageSpeed)

🎯 Step 6: Submit to Google Search Console Again
After updating, “request re-indexing” (submit index) so that Google quickly updates the new content.

Benefits of Refreshing Website Content

Refreshing content not only helps “revive” old articles but also brings many benefits:

✅ Maintain and increase ranking on Google
✅ Increase organic traffic
✅ Improve conversion rate (CR)
✅ Increase on-site time (dwell time)
✅ Create a professional, reputable impression

How Often Should You Refresh Content?

There is no “hard” number for every website, but MIMA suggests:

• 6 – 12 months/time: Check & refresh all main content
• 3 – 6 months/time: For industries with rapidly changing trends (SEO, technology, marketing…)
• Immediately when there are major changes: Regarding products, services, policies

Tools to Support Content Checking & Refreshing

👉 To check effectively, you can use the following tools:

🔹 Google Analytics – Track traffic, bounce rate
🔹 Google Search Console – Check index, keyword rankings
🔹 Screaming Frog SEO Spider – Detect broken links, analyze SEO
🔹 Ahrefs / SEMrush – Check competitors, potential keywords
🔹 Grammarly – Quickly fix spelling and grammar errors

Content Refreshing & Optimization Services At MIMA

Want to save time and effort? MIMA TRADING AND SERVICE COMPANY LIMITED provides services:

✅ Evaluate and check for outdated articles
✅ Develop a comprehensive refresh plan
✅ Standard SEO optimization (on-page, off-page)
✅ Monitor and report detailed results
✅ Long-term content strategy consulting

👉 Commitment: Quick update – Sustainable ranking – Optimized ROI

📞 Contact Us Now For Support:
MIMA TRADING AND SERVICE COMPANY LIMITED
🌍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📧 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
📌 Tax code: 0318672839

👉 How to check for outdated articles & refresh content is an important step to maintain effective SEO & customer experience.

👉 Don't let your website get “old” – Let's refresh the content with MIMA and maintain the leading position!

👉 Contact us now for free advice & the best optimization solutions!