How Often Should You Update Old Articles on Your Website?

In the ever-changing world of SEO, constantly producing new content is a must. However, updating old articles is an equally effective strategy for maintaining and improving your website's position in Google rankings.

👉 So why should you update old articles? How often should you do it? How to update effectively?
👉 Let's explore the details together with MIMA TRADING AND SERVICE COMPANY LIMITED in this article!

Why Update Old Articles?

🎯Google's Algorithm Prioritizes New Content: Google always wants to provide the most accurate and up-to-date information to users. New and appropriately edited articles are highly valued by Google and easily rank higher.

🎯SEO Competition is Increasingly Fierce: Without updates, old articles may drop in ranking due to competitors constantly optimizing and producing new content. Updating helps protect existing rankings and even improve them.

🎯Improve User Experience (UX): Old content may contain outdated information, broken links, or no longer be relevant. Updating will provide a better experience for readers.

🎯 Optimize Conversion & ROI: Updating articles is also an opportunity to update CTAs, improve conversion rates (CR), and increase ROI for businesses.

How Often Should You Update Old Articles on Your Website?

How often you should update depends on many factors, specifically:

🔹 Regularly According to Industry (6 – 12 Months)

• Most articles should be checked and updated at least every 6 – 12 months.
• In industries with high rates of change (digital marketing, technology, law…), updates should be performed every 3 – 6 months.

🔹When There Are Changes to Products/Services
If your company updates new services, products, policies… immediately update the relevant old articles.

🔹  When You See Traffic Decreasing

• Sudden drop in traffic: the old article may no longer be relevant, new information needs to be added, or the title/heading needs to be modified.
• Monitor Google Search Console to identify which articles are experiencing traffic drops, and then plan updates accordingly.

🔹 When New Keywords Appear
When conducting SEO research, if you discover potential new keywords, you can add them to old articles – helping to expand your SEO reach and improve rankings.

SEO-Standard Old Article Update Process

Updating is not just about changing a few words – it's a complete process to ensure quality and SEO optimization:

✅ Step 1: Identify Articles That Need Updating

• Check Google Analytics/Search Console: old articles with decreasing traffic, main keywords dropping in rankings
• Consider the publication date: has the article been 6 months – 1 year old? Does it contain "outdated" content?

✅ Step 2: Check & Evaluate Content

• Reread the entire article: look for outdated or inaccurate information
• Check all links (internal, external links): broken links, 404 errors should be fixed or replaced
• Compare with competitors: what new information do they have? Add it to stay competitive

✅ Step 3: Update Content

• Add new information: e.g. statistics, images, real-world examples
• Remove irrelevant sections or replace them with new information
• Update subheadings (H2, H3) if needed
• Ensure that the main and secondary keywords are still distributed naturally

✅ Step 4: On-Page SEO Optimization

• Update the title/meta description tag (if necessary) to attract more clicks
• Ensure the URL is still SEO-friendly; do not change the URL unless necessary
• Insert new internal links – leading to related articles or new services
• Update image alt tags, compress images to increase page loading speed

✅ Step 5: Resubmit to Google (Submit Index)
After updating, don't forget to resubmit the URL in Google Search Console so that Google quickly re-indexes the new content.

How Often Should You Update Old Articles – Reference Timeline

Below is a summary table of old article update times:

 Notes When Updating Old Articles

👉 Do not change the URL if it is not absolutely necessary, because Google has already indexed that URL – changing the URL may lose all backlinks that have been built.

👉 Avoid keyword spam – focus on increasing the value of the content rather than "stuffing".

👉 Ensure coherence and logic – the old article already has a good flow, only add/remove appropriate content and do not lose the logical flow.

Great Benefits When Updating Old Articles

✅ Maintain and increase rankings – old articles are "refreshed" by Google, increasing the chance of reaching the top.

✅ Increase stable traffic – content is always relevant, meeting user needs.

✅ Optimize costs – no need to spend time writing 100% new content, just make smart edits.

✅ Increase brand reputation – the website is always more "fresh" and reliable.

How to Combine Updating Old Articles in an Overall SEO Strategy

Updating old articles should not be done in isolation – it needs to be combined with an overall SEO strategy:

🔸 Build pillar – cluster content: Old articles can link to pillar pages, cluster content – increasing keyword coverage and link structure.

🔸 Create a regular editorial calendar: Plan to update old articles, in parallel with writing new ones – avoid "forgetting".

🔸 Combine technical SEO: Fix schema, breadcrumbs, structured data if needed.

🔸 Monitor performance after updates: Check traffic and rankings to measure ROI.

SEO-Standard Article Update Service At MIMA

MIMA TRADING AND SERVICE COMPANY LIMITED MIMA provides a comprehensive update – optimization – SEO service for old articles:

✅ Detailed update assessment & planning
✅ Edit content, add statistics – images
✅ Latest SEO optimization (On-page & Technical)
✅ Track and report performance after updates
✅ Free consultation on the latest SEO strategies

👉 Commitment: Helping businesses maintain rankings, optimize ROI & increase conversion rates.

📞 Contact Us Now For Support:
MIMA TRADING AND SERVICE COMPANY LIMITED
🌍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📧 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
📌 Tax code: 0318672839

How often should you update old articles on your website? – On average, every 6 – 12 months or when there are major changes. Don't miss the opportunity to refresh – stay on top – increase conversions just by "reviving" old content.

👉 Let MIMA accompany you – helping your website stay fresh, SEO-standard, and sustainable against all algorithm changes!