In the digital age, owning a website is not enough to build a strong brand. What matters is whether the content on the website reaches the right users, is highly rated by Google, and delivers real conversion results. One of the indispensable tools for measuring and optimizing content effectiveness is Google Search Console (GSC).
Let's CÔNG TY TNHH TM DV MIMA explore how Google Search Console helps track website content, thereby building a sustainable and effective content strategy.
What is Google Search Console?
Google Search Console (formerly Google Webmaster Tools) is a free tool provided by Google that helps website owners track their website's performance on Google search.
In other words, GSC is a bridge between you and Google's algorithm, allowing you to:
- Check indexing status
- Track keywords users search for
- Analyze content performance
- Detect technical SEO errors
- Submit sitemaps, request indexing of new articles
With this information, you can optimize old content, plan new content, improve rankings, and increase organic traffic.
Why should website content be tracked with GSC?
Writing good content is not enough – you need to ensure it is found and displayed correctly on Google. Here's why:
🔍 Know which keywords are bringing traffic
📉 Detect ineffective content for optimization
🛠 Fix article display errors on mobile and desktop
📈 Track CTR (click-through rate) to improve titles and meta descriptions
🧭 Develop content strategies based on real user behavior
How Google Search Console Helps Track Content
🔹Tracking Keywords Users Search For (Performance > Search Results)
This is the most important part to help you evaluate content effectiveness.
You can know:
- What terms users search for to see the article
- How many times the article appears on Google
- What is the click-through rate (CTR)
- Average keyword ranking
📌 Example:
The article “How to choose the right hosting” has 1,000 impressions/month but the CTR is only 0.8%. At this point, you need to optimize the title and meta description to increase the click-through rate.
🔹 3Measuring Content Performance by URL
You can filter specific article URLs to see:
- Which keywords is that article ranking for?
- Does it have any clicks?
- Is the keyword ranking improving or decreasing?
✅ Benefits:
- Easily know which articles are performing well and which need updating
- Identify topics to explore further
🔹 Analyzing Performance by Device
GSC shows whether users access the website via:
📱 Mobile devices
💻 Desktops
📟 Tablets
If most traffic comes from phones but the bounce rate is high, you should check:
- Mobile page loading speed
- Article display interface
- Image and paragraph formats
🔹 Checking Article Indexing Rate (Indexing > Pages)
You can know:
- How many content pages have been indexed by Google?
- Which pages are not indexed and why (Server errors, robots.txt blocking, noindex...)
📌 Note:
If an article is not indexed, it will never appear in search results. GSC will indicate the reason for you to fix it.
🔹 Submit Indexing Requests for New Articles
After publishing a new article, you can:
- Go to GSC > URL Inspection
- Paste the article link
- Click “Request Indexing”
➡️ Helps Google crawl the article faster, instead of waiting a few days as before.
🔹 Sitemap
GSC allows you to submit sitemap.xml, so Google will:
- Understand the structure of your website
- Collect new content data and update old content more easily
🔹 Page Experience & Core Web Vitals Errors
Good content but if:
- The page loads slowly
- There are too many heavy images
- User interaction is not smooth
Then Google will undervalue user experience (UX). GSC provides metrics such as:
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)
=> You will know which content needs optimization for speed, layout, and experience.
How to Use Google Search Console to Optimize Content Effectively
✅ Step 1: Check old articles by impressions and CTR
- Go to Performance > Search Results
- Select the article URL
- View CTR, clicks, average position
👉 If CTR < 1% → Optimize the title and meta description to be more attractive
👉 If average position > 20 → Update the content, add keywords
✅ Step 2: Find potential unexploited keywords
- Filter by specific article → Click the “Queries” tab
- You can see keywords that are appearing but are not in the content.
👉 Suggestion: Insert that keyword into the article to increase relevance and ranking.
✅ Step 3: Monitor performance after updating
- After editing the article, every 7 – 14 days, go to GSC to:
- Compare clicks and CTR
- See how the ranking changes
📈 This is how to measure the real impact of content optimization.
Things to Note When Using GSC to Track Content
- Don't rely too much on average rankings → evaluate based on CTR and total clicks
- Check content periodically every 1 – 2 months
- Combine Google Analytics to understand user behavior more deeply
- Do not spam keywords to increase rankings
Website Content Management and Optimization Services at MIMA
At CÔNG TY TNHH TM DV MIMA, we not only write SEO-standard articles but also:
✅ Monitor content with Google Search Console periodically
✅ Suggest potential keywords & new topics
✅ Optimize old content based on real data
✅ Report content performance monthly/quarterly
🎯 We believe that: Content is not just for reading, but must also generate conversions!
Google Search Console is a powerful assistant for any business that wants to do professional content marketing. Tracking content with GSC helps you know which articles are performing well, which content needs improvement, and thereby optimize to increase traffic, rankings, and conversions.
If you own a website but have not fully utilized the power of GSC – let MIMA help you!
Contact Information
CÔNG TY TNHH TM DV MIMA
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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