In an era where content reigns supreme in the digital landscape, producing timely and trend-aligned articles is crucial for attracting readers and climbing Google rankings. Google Trends is an incredibly effective, free, and easy-to-use tool to achieve this.
So, what is Google Trends? How can you use this tool to brainstorm article ideas, choose SEO-friendly keywords, and stay aligned with user needs? This article from MIMA TRADING SERVICE COMPANY LIMITED will help you fully leverage Google Trends for your content strategy.
What is Google Trends?
Google Trends is a free tool from Google that provides data on search trends over time, geographic regions, topic categories, and search platforms (Google Web, YouTube, etc.).
This tool helps you:
- Know what users are interested in
- Compare the popularity of different topics
- Find keywords that are growing over time
- Analyze the seasonality of content
🎯 Combined with traditional SEO keywords, Google Trends helps you write articles that follow trends while remaining true to insights and long-term strategy.
Why Use Google Trends to Brainstorm Article Ideas?
Here are the outstanding benefits:
✅ Keep up with user tastes in real-time: Google Trends instantly reflects what users are searching for the most. Updating and writing articles on these topics helps you:
- Increase organic clicks
- Easily climb to the top because fewer competitors act quickly
- Increase the likelihood of sharing and interaction
✅ Identify seasonal content: Not every topic should be written about all year round. For example:
- "New Year wishes" will explode in December
- "How to arrange flowers for October 20th" increases sharply in mid-October
- Google Trends helps you create an extremely accurate seasonal content schedule.
✅ Compare keywords to choose a writing direction: Instead of hesitating between "free hosting" and "cheap hosting", Google Trends will tell you which one is more popular, helping you prioritize effective ideas.
How to Use Google Trends to Brainstorm Article Ideas
🔹 Step 1: Visit https://trends.google.com
Switch to the Vietnamese language and region to receive accurate results for the target market.
🔹 Step 2: Enter a keyword or suggested topic
For example, if you work in website design services, you can type:
- "website design"
- "landing page design"
- "e-commerce website"
Google Trends will show:
- Search trend graph over time
- Related keywords that are spiking
- Compare keywords if you add multiple phrases
🔹 Step 3: Find article trends from "Related queries"
Below the chart, the “Related queries” section displays keywords with a spike in growth. These are the article ideas that have the potential to explode with traffic.
📌 Example:
Main keyword: website design
Related queries: website design with WordPress, free e-commerce website design, beautiful landing page template
=> From here you can develop into articles:
- “Comparing website design using WordPress and hand-coding”
- “Top 5 beautiful and easy-to-edit landing page templates for 2025”
- “Is it okay to create a free e-commerce website?”
🔹 Step 4: Compare ideas to choose content with potential
Type the keywords you are hesitant to write into the “Compare” section.
📌 Example:
- “cheap hosting” vs “free hosting”
- Result: “cheap hosting” is stable, “free hosting” tends to decrease
➡️ You should choose to write an article about “cheap hosting” first, because the demand is more sustainable.
🔹 Step 5: Identify trends by geographic region
Google Trends provides search data by province/city. This is extremely useful if you are writing an article targeting the local market (Local SEO).
📌 Example:
- The keyword "professional website design" is searched for a lot in Hanoi and Ho Chi Minh City
- “Cheap website” is prominent in Can Tho and Da Nang
=> You can create content by region:
- “Professional website design services in Hanoi”
- “Cheap website design for small businesses in the Central region”
Article Idea Examples from Google Trends
Below are some examples of specific brainstorming ideas by industry:
🎯 Website Design Industry:
- “UX/UI Standard Website Design Trends in 2025”
- “Google prioritizes fast-loading websites – how to improve?”
- “Is SEO Standard Website Design really necessary?”
🎯 E-commerce Industry:
- “Hottest online sales platforms this year”
- “How to optimize product content to increase orders”
- “Increase conversion rates with brand introduction pages – Detailed instructions”
🎯 Tourism Industry:
- “Top travel destinations searched for most during the summer of 2025”
- “Relaxation or discovery tourism – what do Vietnamese people choose?”
- “10 tips to book cheap flights according to Google Trends”
Notes When Using Google Trends
- Only use it for orientation, do not completely replace SEO keyword research
- Always combine with tools such as Google Keyword Planner, Ahrefs, or Ubersuggest to get detailed volume data
- Prioritize content that has been trending steadily or exploding recently
- Write quickly – post early if you encounter breakout keywords
Suggestions for Combining Google Trends and Content Strategy at MIMA
At MIMA TRADING SERVICE COMPANY LIMITED, we use Google Trends combined with:
🎯 User behavior research
📊 Performance analysis from Google Search Console
🔑 In-depth keyword planning and content planning
✍️ Write SEO-standard articles, sticking to search trends
We don't just chase trends, but create a content strategy that suits the brand, positions customers, and optimizes conversions.
Writing articles according to trends does not mean blindly following the market. With Google Trends, you can know exactly what users are looking for, what they want, and when. This helps you brainstorm article ideas at the right time, with the right insights, and according to the right needs.
If you are lacking ideas or don't know how to effectively utilize Google Trends – let MIMA accompany you on your journey to building quality, engaging, and conversion-generating content.
Share your review