In the digital age, online advertising is no longer an option but a necessity for businesses seeking growth. Facebook Ads and Google Ads are two of the industry's leading platforms. While both are effective, the optimal channel depends on specific goals, industries, target audiences, and business needs.
So, what are the key differences between Facebook and Google Ads? What are the advantages and disadvantages of each? Which one should businesses choose to optimize costs and effectiveness? Let's delve into a comprehensive analysis by MIMA TRADING AND SERVICE CO., LTD in the article below.
Overview of Facebook Ads and Google Ads
What are Facebook Ads?
Facebook Ads are advertisements displayed within Meta's ecosystem, including:
- Facebook News Feed
- Messenger
- Audience Network
- Reels, Stories, Marketplace…
Key feature: displaying ads based on users' behavior, interests, and demographics, even if they don't have a specific search intent.
What are Google Ads?
Google Ads is an advertising platform that displays ads on:
- Search Engine Results Pages (Search Ads)
- Display Network
- YouTube
- Gmail
- Google Shopping…
Key feature: ads appear when users actively search for a specific keyword. Google is therefore strong in the “clear need” stage.
Facebook Ads vs. Google Ads: A Comprehensive Comparison
| Criteria | Facebook Ads | Google Ads |
| User Intent | Entertainment, social interaction | Information, product search |
| Display Method | Based on behavior and demographics | Based on search keywords |
| Targeting Capability | Very detailed (age, interests, behavior) | Strong for specific search purposes |
| Ad Types | Images, videos, carousels, stories... | Text, video, banner, shopping |
| Competition Level | Lower than Google in some industries | Very high for hot keywords |
| Average Cost | Industry-dependent, but usually lower | Can be high if not optimized |
| Conversion Rate | Good for brand building | Strong in the closing stage |
Pros and Cons of Facebook Advertising: Advantages of Facebook Ads
- Low cost – suitable for small businesses
- Multi-dimensional targeting: age, gender, interests, behavior, custom audiences
- High viral potential: likes, shares, and comments help increase reach for free
- Vivid display: supports videos, animated images, carousels...
Disadvantages of Facebook Ads
- Customers may not have a clear need
- Low conversion rates if the content isn't good
- Algorithms change frequently → requires expert monitoring
- Limited in terms of product categories: Facebook prohibits advertising for some products such as drugs, health supplements, and finance...
Pros and Cons of Google Advertising
Advantages of Google Ads
- Hits “hot” needs – customers are searching for products/services
- High conversion rates: easy to close deals, especially in the service - commerce industry
- Easy to control keyword optimization
- Suitable for B2B or industries with long buying cycles
Disadvantages of Google Ads
- Costs can be high if you don't know how to optimize
- Fierce competition for hot keywords
- Not as visually appealing as Facebook (if in text search form)
- Not strong in building long-term brand awareness or going viral
When should you choose Facebook Ads?
Facebook Ads are suitable when businesses:
- Need to build initial brand awareness and recognition
- Launch a new product that needs to go viral
- Target the 18 – 45 age group
- Sell cosmetics, fashion, household goods, online courses
- Have a small budget but want to spread the word quickly
For example: if you sell products worth 200,000 – 1,000,000 VND, targeting young people, then Facebook is a “fertile ground” to reach them.
When should you choose Google Ads?
Google Ads is effective when:
- Customers are searching for the service/product you provide
- Sell high-value services: real estate, finance, dentistry, law
- Operate a B2B model
- You have a website or landing page that is conversion-optimized
For example: If you operate a “air conditioner repair service in Tan Binh” then Google Search Ads will help you reach the right people who need to call for air conditioner repair right away.
Combining both Google and Facebook – a comprehensive strategy
Businesses can leverage the power of both channels to optimize effectiveness:
- Use Facebook Ads to build brand awareness, remarketing, and increase recognition.
- Use Google Ads to close deals and reach people with specific needs.
For example:
👉 A person sees your product on Facebook → doesn't buy it
👉 Then they search Google to review it → a Google ad appears → they place an order!
This is a multi-channel marketing funnel strategy, which many businesses are applying.
Real-world Case Study: MIMA Helps Customers Increase Orders by 300%
At MIMA TRADING AND SERVICE CO., LTD, we have implemented hundreds of successful campaigns, notably:
Client: online cosmetics shop in HCMC
Campaign:
- Facebook Ads targeting women aged 20-35
- Google Ads based on the keyword “genuine Korean cosmetics”
- Remarketing to website visitors website
- Results after 45 days:
- Increased online orders by 300%
- Conversion rate increased from 1.8% → 4.7%
- CPA decreased by 32%
👉 Optimization isn't about which platform is better, but about choosing the right strategy – at the right time – for the right target audience.
What is needed to run effective advertising?
Whether Facebook or Google, you need:
- Compelling content: beautiful photos/videos, catchy headlines, clear CTAs
- Conversion-optimized landing page
- Customer funnel strategy
- Regular monitoring – analysis – optimization
This is why businesses should partner with a professional unit like MIMA to ensure long-term effectiveness.
Contact MIMA – A Reputable Advertising Unit for Vietnamese Businesses
With over 10 years of experience, MIMA TRADING AND SERVICE CO., LTD specializes in providing services:
- Running Facebook Ads, Google Ads, TikTok Ads
- Building multi-channel sales funnels
- Advising on overall marketing strategies
- Designing high-converting content
- Managing budgets – optimizing the effectiveness of every cost
Why choose MIMA?
✅ Personalized strategy by industry
✅ Team of Google & Meta certified experts
✅ Transparent reporting, accurate measurement
✅ 24/7 support – fast support
Facebook or Google – which is the right fit?
- If you want to build your brand, reach new customers, with a reasonable budget → choose Facebook Ads.
- If you want to close deals immediately from people in need, especially in the service, B2B, high-value sectors → choose Google Ads.
- If you want to develop sustainably and comprehensively, combining both is the smartest choice.
Contact Information:
MIMA TRADING SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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