In a content marketing strategy, measuring and evaluating the effectiveness of articles is a crucial element for optimizing costs, time, and human resources. Among dozens or hundreds of articles on a website, not all generate high traffic. Some articles are favored by Google, ranking high, reaching the right search needs, and providing a abundant source of natural traffic.
So how do you know which articles are attracting the most traffic? How can you leverage these "star" articles to increase conversions and improve overall SEO?
Let's learn the entire process of evaluating articles that are attracting traffic, how to analyze them, the tools you need, and further optimization tips with MIMA TRADING & SERVICES CO., LTD.
Why Evaluate Articles Attracting the Most Traffic?
Here are 5 reasons why you must know which articles are bringing the most traffic:
| Reason | Meaning |
| 🎯 Optimize Resources | Focus on developing content based on topics that are being concerned |
| 📈 Increase SEO Efficiency | Dedicate internal links, update content for potential articles |
| 💰 Increase Conversion | Attach CTAs to the right high-view articles to increase conversion rates |
| 📊 Measure Content ROI | Know which articles actually "generate traffic" for further investment |
| 💡 New Content Ideas | From traffic-generating articles, expand into related topics (cluster content) |
Metrics to Track When Evaluating Traffic by Article
Don't just look at "number of views", you need to pay attention to specific metrics for a comprehensive assessment:
| Metrics | Explanation |
| Sessions | Number of visits to the article |
| Users | Number of unique users reading the article |
| Avg. Time on Page | Average time spent on the page |
| Bounce Rate | Bounce rate (leaving the website after viewing 1 page) |
| Page Value | Value generated by the page (if conversion tracking is enabled) |
| Organic Traffic | Traffic from unpaid search results |
📌 An article that attracts traffic may not be effective if the bounce rate is high and it doesn't convert.
What Tools to Use to Evaluate Traffic-Generating Articles?
Here are 3 popular and easy-to-apply tools:
✅ Google Analytics 4 (GA4) – Free, Accurate
- Visit: analytics.google.com
- Go to Engagement reports → Pages and screens
- See the list of most visited URLs
Here you will see:
- Which article has the most views
- Average time each person spends viewing that article
- Engagement rate
- Frequency of return users
👉 Tip: Use the filter by "Page path" containing /blog/ or /tin-tuc/ to only filter blog posts
✅ Google Search Console – Track Keywords and Rankings
- Visit: search.google.com/search-console
- Go to the Performance section
- Select the Pages tab → See which articles are appearing most on Google
- Switch to the Queries tab to see which keywords are driving traffic to that article
📌 Combine with GA4 to know both the traffic, time, and keywords that are performing well.
✅ Ahrefs / Ubersuggest / SEMrush – In-depth Analysis (Paid)
If you need to analyze:
- How many backlinks each article has
- Keyword position of each article
- Traffic trends by week/month
- Comparison with competitors
- Then these tools are an ideal choice. Although paid, it is worth investing if you do SEO long-term.
Detailed Steps to Evaluate Traffic-Generating Articles
Step 1: Filter the list of all articles on the website
You need to aggregate all URLs belonging to the blog, news, sharing sections... (in the form: /article/, /news/, /blog/…)
👉 Can export using:
- SEO Plugin (RankMath, Yoast SEO)
- Screaming Frog (crawling all URLs)
- Use sitemap: https://yourdomain.com/sitemap.xml
Step 2: Check traffic for each article
- Visit Google Analytics → Engagement → Pages
- Filter by article
- Export report to Excel
Columns to pay attention to:
| URL | Sessions | Average Time | Bounce Rate |
| /best-hosting | 1,453 | 2 minutes 30s | 40% |
| /business-email | 1,021 | 3 minutes 10s | 35% |
Step 3: Combine Search Console Data
From each article, go to Search Console to see:
- Which keywords are driving traffic
- Average ranking
- Click-through rate (CTR)
👉 From there, identify keywords that can be optimized further (increase CTR or move to top 3)
Step 4: Classify Traffic-Generating Articles
Divide into 3 groups:
| Group | Description |
| ⭐ Group 1: Super Traffic-Generating | Ranked top for main keywords, with many sessions per month (>1000) |
| ✅ Group 2: Potential | Has several hundred traffic, ranking in the top 10 |
| 🔧 Group 3: Low | Less than 100 traffic, high bounce rate |
🎯 Focus on updating Group 1, optimizing Group 2, and improving or removing Group 3.
Optimize Traffic-Generating Articles to Increase Conversions
Articles with good traffic may not have good conversions. You should:
✅ Attach a clear CTA: register, get advice, get a quote
✅ Optimize Internal links to other services, articles
✅ Update the latest information, increase time on site
✅ Attach chatbox, contact form, consultation popup
✅ Optimize loading speed - especially on mobile
Traffic-Generating Article Evaluation Template
| Article | URL | Traffic/Month | Bounce Rate | Main Keyword Ranking | Attached CTA | Improvement Suggestions |
| Good Hosting | /good-hosting | 1,453 | 40% | #3 | Contact Form | Add a hosting comparison table |
| Business Email | /email-by-domain | 1,021 | 35% | #4 | Call hotline | Increase user reviews |
| What is UX/UI | /what-is-ux-ui | 980 | 55% | #8 | None | Attach CTA + descriptive images |
Common Mistakes When Evaluating Articles by Traffic
| Mistake | Consequence |
| Only looking at traffic and ignoring bounce rate | Articles that seem good are actually ineffective |
| Not combining keywords in Search Console | Not knowing which keywords are attracting traffic |
| Not analyzing over time | Not detecting articles that are gradually declining |
| Not optimizing for conversion | High traffic but no orders |
How Can MIMA Help in the Article Evaluation Process?
At MIMA TRADING & SERVICES CO., LTD, we support customers:
✅ Exporting periodic traffic-generating article reports
✅ Pre-installing GA4 + Search Console tracking tools
✅ Training to understand SEO data and user behavior
✅ Suggesting articles to update/optimize
✅ Consulting on strategies to expand topics from trending articles
💡 Each traffic-generating article is a "digital asset". Exploit it as a smart conversion funnel.
Evaluating which articles are attracting the most traffic not only helps you understand what is working effectively, but also provides a solid basis for building a long-term content strategy. Don't write articles based on inspiration - write based on real data.
The SEO journey is not just about measuring visits, but knowing which articles are worth investing in. And if you need a team to accompany you in building a content system that optimizes efficiency, contact MIMA - we are always ready to support from strategy to execution.
Contact Information
MIMA TRADING & SERVICES CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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