In the digital age, where content and personalized marketing are key competitive weapons for businesses, email marketing from website articles is emerging as an indispensable strategy. Not only does it help to effectively utilize available resources, but this method also helps to convert readers into loyal customers, increase engagement, and enhance brand value.
In this article, MIMA TRADING SERVICE COMPANY LIMITED will explore with you how to leverage website articles to create effective email marketing campaigns, from brainstorming content ideas to sending emails at the right time and to the right audience.
Why combine website articles and email marketing?
Optimize available resources: Instead of having to create new content for each channel, you can reuse blog posts, news, or website resources to create automated email sequences, newsletters, or email nurturing.
Increase return visits to the website: When sending new articles via email, you pull traffic back to the website, thereby increasing time on page, reducing bounce rate, and increasing conversion opportunities.
Personalize content according to reader behavior: Based on articles that users have read, you can send emails according to their interests, behavior, or stage in the customer journey, helping to increase open and click-through rates.
Forms of email marketing from website articles
Periodic Newsletter: This is the most common method: each week/month send a list of new or featured articles to subscribers. For example: “Top 5 most read marketing articles of the week”.
Automated email based on behavior: If a user reads the article “How to choose hosting for your website”, you can send an email introducing the hosting service you provide.
Or after 2-3 days, send another article "Shared Hosting vs VPS – what to choose?"
Email sequence: You can turn a series of tutorial or in-depth articles into an email series by day or week. For example:
Email series “7 days to master basic SEO”
- Day 1: Learn how Google works
- Day 2: How to do keyword research...
- Day 7: How to optimize conversion from SEO articles
Email retargeting: If a person reads an article without converting (signing up, buying), you can send a follow-up email to remind them, offer promotions, or provide further consultation.
Steps to implement email marketing from website content
Step 1: Define email goals
- Increase traffic?
- Attract service registrations?
- Sell products?
- Maintain relationships?
Step 2: Classify articles by content group
Divide articles into topic groups to easily design suitable email sequences:
- Group A: Introducing basic knowledge
- Group B: Compare, evaluate
- Group C: Case study, testimonials
- Group D: In-depth instructions
Step 3: Schedule emails reasonably
- Do not send too frequently (spam) or too infrequently (forget).
- For example: 1–2 emails/week is suitable for most industries.
Step 4: Optimize email title and content
- Attractive titles that create a sense of urgency or curiosity.
- Concise content with links to detailed articles.
Example email titles:
- “Are you making 5 mistakes when running Google Ads?”
- “How to increase website conversion that you’ve never tried!”
Step 5: Personalize and insert CTA
- Call the recipient by name in the email.
- Insert call-to-action buttons: “Read now”, “Learn more”, “Register now”...
Tools to support effective deployment
Email marketing platform
- Mailchimp – easy to use, integrates with WordPress
- GetResponse – supports funnel creation, email sequence
- ActiveCampaign – strong in automation and segmentation
- MailerLite – suitable for small businesses and beginners
Plugin connects website and email
- MailOptin, Bloom, Convert Pro – create email collection forms
- Zapier – connect blog, Google Sheet, CRM and automated email
Tips for writing attractive email marketing from original articles
Focus on the reader's benefits
Turn website article titles from information into problem-solving email titles:
- Website: “7 free SEO tools”
- Email: “Save millions of dong thanks to these 7 SEO tools!”
Break down long articles into several short emails: A 2000-word article can be divided into 3–5 emails, each email emphasizing 1 main content, helping readers receive it more easily.
Attach a link to redirect to the website: Don't insert the entire article content into the email. Only include the introduction + CTA, the detailed content should lead to the article on the website to keep traffic and increase conversion.
Metrics to track when sending emails
Open rate: Indicates whether the email title is attractive. The average should be > 20%.
Click-through rate: See how many people click on the article link. Good if it reaches > 3%.
Conversion rate: How many people who read the email have bought, registered, or filled out the form?
Unsubscribe rate: If this rate increases, you may be sending too often, at the wrong time, or the content is not attractive enough.
Some advanced strategies
Funnel automation
- New people register to receive an introductory email series + basic articles
- After interacting a lot: send advanced articles or special offers
Segment recipients by behavior
- People who often read articles about “Website design”
- People interested in “Business Email”
- Each group receives suitable content, according to their needs
Leverage evergreen blogs (timeless content): Articles like “How to write SEO-standard content”, “Website security checklist” can be reused in many email campaigns without worrying about being outdated.
Common mistakes to avoid
- Sending too many emails in a short period of time
- Spam or unclear email titles
- Not attaching article links
- Skipping the A/B testing step
- Content is not personalized, too general
Case Study: MIMA increases traffic by 40% thanks to emails from articles
MIMA TRADING SERVICE COMPANY LIMITED, specializing in website design and digital marketing, implemented an email campaign from articles as follows:
- Select 10 blog posts with high readership
- Rewrite into 3 email sequences by topic group
- Send to a list of potential and old customers
Results:
- Average open rate: 37%
- CTR (click-through rate): 9%
- Website traffic increased by 40% in 2 weeks
Conclusion: Email marketing from website articles is not only a way to save content but also a powerful tool to create real conversions.
In today's competitive environment, making the most of available resources such as website articles to create email marketing content is a smart strategy. Not only does it save time and effort, but it also helps to increase overall marketing effectiveness.
If you don't know where to start or want to implement professional email marketing – MIMA TRADING SERVICE COMPANY LIMITED is ready to accompany you!
Contact information:
MIMA TRADING SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Share your review