Content Website Project for Company A Increases Traffic by 500%

In the digital age, a website is not just a place to introduce a business but also a direct sales channel if optimized correctly. One of the key factors determining traffic and conversion rates is content strategy.

MIMA TRADING SERVICE CO., LTD. has successfully implemented a content marketing project for Company A – a company specializing in the field of technology – helping them increase traffic by over 500% in just 5 months of implementation.

Let's explore the entire process, tactics, lessons learned, and results through the detailed article below!

Introduction to the Project – Who is Company A?

Company A (name hidden upon request) is a business in Ho Chi Minh City operating in the field of enterprise management software.

Initial situation:

• Website had almost no organic traffic (averaging only 40–50 sessions/month).
• Old, superficial content, mainly a few pages introducing services.
• No blog implemented, no long-term SEO strategy.
• No internal content team, lack of experience optimizing for Google.

Objectives of the Content Marketing Campaign

After discussing with the MIMA team, Company A set specific goals:

🎯 Increase organic traffic by at least 300% in 6 months.

🎯 Create a blog content system to build credibility and increase conversions.

🎯 Improve website rankings on Google with key industry keywords.

🎯 Save on advertising costs – promote sustainable SEO.

Survey & Analysis Before the Campaign

🔍 Overall audit of the current website:

• No sitemap, slow loading speed, illogical content structure.
• Thin, duplicate content with no specific keyword orientation.

🔍 Keyword research:
MIMA uses tools like Ahrefs, Google Keyword Planner to identify over 200 potential keywords, grouped by:

• Informational keywords (blog): “what is work management software”, “compare ERP software”
• Transactional keywords (easy to convert): “best warehouse management software”, “buy accounting software”

🔍 Competitor analysis:

• Competitors like FastWork, Base.vn, Odoo all have strong blog development.
• Competitors have covered hundreds of informational keywords, creating Pillar Content resources.

Content Strategy Implemented by MIMA

✅ Website Technical Optimization (Technical SEO)

• Install SSL, sitemap.xml, robots.txt
• Optimize page loading speed (PageSpeed increased from 47 → 93)
• Switch to a mobile-friendly interface
• Clear URL and breadcrumb structure

✅ Building a SEO-Standard Content Framework
Main Pages (Services & Landing Page)

• Rewrite service introduction content according to SEO standards
• Focus on clear CTAs, add testimonials, mini case studies
• Attach schema “Product” & “LocalBusiness” to increase credibility

Implementing a blog system (Content Cluster)

• Plan to post 48 blog posts in the first 3 months
• Divided by topic cluster:
• Enterprise management software
• ERP, CRM, accounting
• Software implementation experience
• Article types: How-to, Comparison, Instructions, Case Study, Top list

✅ Applying the Topic Cluster Model

Each “content cluster” will have:

• 1 long Pillar article (2000–3000 words)
• 5–7 Satellite articles (support, internal linking)

→ Helps Google understand the topic and increase topical authority.

 Factors That Make the Difference

📌 Content with practical experience (Experience)

• Citations from real people – real work
• Illustrate with images, practical implementation processes
• Write from the perspective of internal businesses, not copying theory

📌 Content shows expertise (Expertise)

• MIMA editors work with experts at Company A to deeply understand the product
• Quote industry documents from Gartner, McKinsey
• Attach author information, update periodically

📌 User-friendly & Google-friendly Content
Each blog post has:

• Clear headings, automatic table of contents
• Complete internal link – External link
• Concise Meta title, description, URL
• CTA in 3 locations: beginning – middle – end of the article

Results Achieved After 5 Months

📊 Breakthrough traffic growth:

• From ~50 visits/month → over 300 visits/month after 2 months
• By the 5th month, it reached over 850 visits/month
• Overall growth of over 500% organic traffic

📊 Keywords on top: More than 80 keywords hit page 1 of Google

Key keywords such as:

• “best human resource management software”
• “free work management software”
• “compare popular ERP software”

📊 Conversion efficiency:

• Conversion rate from blog to contact page: 4.1%
• More than 30 customers left consultation forms through blog posts
• Reduced Google Ads costs by 35% due to increased leads from SEO

Lessons & Experience Learned From the Project

• Content is a long-term strategy, not a quick fix
• Must combine technical SEO – content – user experience
• AI can support writing drafts, but humans are the determining factor in quality
• Internal linking and updating old articles help maintain stable rankings

What is special about content services according to the project at MIMA?

MIMA TRADING SERVICE CO., LTD. is not just writing content – we provide content services according to a comprehensive strategy:

Can You Achieve Similar Results?

The answer is YES, if you:

• Have products/services that provide real value
• Ready to invest in long-term content
• Cooperate with an experienced unit with a clear strategy like MIMA
• With a suitable content strategy, every business can grow sustainably from organic traffic.

Contact information

• Do you need to implement an effective – economical – well-directed website content project?
• Let the team of experts at MIMA accompany you from A–Z.

MIMA TRADING SERVICE CO., LTD.
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com

Strategic content – breakthrough growth
Company A's successful project is a clear testament to the fact that: quality content + methodical strategy = outstanding traffic growth.

🔥 You don't need to write 1000 articles, just write correctly – write deeply – write strategically.

Don't let your website just be an “online brochure” – turn it into a customer-attracting machine automatically with content services from MIMA!