The travel and tourism industry is one of the most competitive fields in the digital environment. In an era where customers can look up thousands of tours, ticket prices, and hotel reviews in just a few clicks, investing in website content (content website) becomes a vital factor for businesses to retain customers and convert them into actual revenue.
So, what does website content for the tourism industry need to be SEO-friendly, emotionally engaging, and effectively convert leads? Let's explore with MIMA in the article below!
Why should travel businesses invest in website content?
Changing customer behavior
Customers no longer find tours through leaflets or wait for staff to call and introduce them. They actively:
- Search for tours by destination, budget, or time
- Compare prices, quality, and tour amenities between companies
- Read reviews from previous travelers
- View actual experience images/videos
- A website lacking attractive content and not updated regularly will lose customers from the first touchpoint.
Website is a sustainable tour selling channel
When invested in the right content, a travel website will:
- Become a 24/7 “consultant”
- Help customers choose tours, book, and pay quickly
- Increase trust and brand professionalism
Website content supports SEO, reducing advertising costs
Quality content helps:
Bring the website to the top of Google with keywords such as:
- “Da Lat tour 3 days 2 nights cheap”,
- “Phu Quoc self-sufficient itinerary”,
- “Reputable Central Vietnam tour organizer”
- Save long-term marketing budget
- Attract a steady stream of organic customers each month
Types of content needed for a travel/tourism website
Homepage – The first touchpoint needs to be “memorable”
The homepage website should show:
- Featured destination images (slider)
- List of tours by region, by season
- Hot deals, ongoing promotions
- Reasons to choose your company
Example of an effective CTA:
“Book your Summer 2025 tour today – Save up to 1 million VND!”
About Us page – Increase credibility
Includes:
- Company history
- Mission – core values
- Team of tour guides – tour operators
- Real activity photos
- The about us page helps customers feel more secure when choosing.
Tour page – Detailed, easy-to-read, inspiring content
Each tour needs to clearly show:
- Tour name, duration (e.g., Ha Giang 3D2N Tour)
- Detailed itinerary by day
- All-inclusive price, services included/not included
- Transportation, starting point
- Beautiful destination photos, video reviews
- Tour cancellation/change policy
- Reviews from previous customers
Sample emotionally evocative content:
“A journey to explore the land at the top of the Fatherland – where buckwheat flowers bloom under the afternoon sun – will bring an unforgettable experience!”
Deals/Promotions page
Regularly update programs:
- Shockingly discounted tours
- Early booking offers
- Tour + hotel combo
- Buy 4 get 1 free, for groups/families
Travel blog – Attract customers from Google and retain readers
Suggested topics:
- Travel experiences (by season, by location)
- Suggested self-sufficient itinerary
- Top destinations of the year
- Tips for preparing luggage, documents
- Visa, flight ticket handbook
- Optimize SEO well, you will easily reach customers searching for information on Google.
FAQ page – Relieve questions
Answer questions such as:
- Does the tour depart weekly?
- How to register for a tour online?
- Is VAT invoice issued?
- Refund policy when canceling a tour?
Contact page – Neat, convenient
Includes:
- Company address
- Hotline/Zalo – Email – Social networks
- Registration form to receive consultation or book a tour
Principles of writing website content for the tourism industry
Tell stories – Instead of listing
Don't just write: “Hoi An tour 3 days 2 nights, price 3,800,000 VND”
Tell:
“Strolling through Hoi An ancient town with brilliant lanterns, enjoying the famous Cao Lau and watching the sunset by the Thu Bon River – all wrapped up in 3 memorable days!”
Use high-quality images and videos
Beautiful images help convey strong inspiration. Customers often choose a tour because of an impressive photo.
Tip: Use real photos from your tour group instead of stock photos.
Write clearly, concisely, and easy to read
- Use subheadings (H2, H3) to divide content
- Bullet point lists for easy quick scanning
- Use easy-to-read fonts, don't use too many colors
Install appropriate CTAs throughout the article
Example:
- “Book now”
- “Free consultation”
- “Contact us to reserve your spot soonest”
SEO content for a travel website: Optimize to get to the top of Google
Choose the right target keywords
SEO keyword suggestions:
- Da Nang cheap tours 2025
- Ha Giang itinerary in October
- Book cheap flights HCMC – Nha Trang
- Reputable tour organizer in Hoc Mon
Optimize SEO onpage techniques
- Title, meta description contains keywords
- Optimize friendly URL: /da-nang-3d2n-tour/
- Use headings (H1, H2) appropriately
- ALT image contains keywords
- Internal linking between articles
Common mistakes when writing travel website content
| Mistake | How to fix |
| Superficial tour description, lacks emotion | Tell the journey story, touch on the experience |
| No real images/videos | Check and update every week |
| Tour information is not updated | Check and update every week |
| No blog posts | Plan to write 2–4 articles/month to maintain SEO |
| Not SEO optimized | Apply standard keywords, headings, internal links |
MIMA – In-depth content writing partner for travel businesses
With practical experience in the tourism industry and comprehensive SEO, MIMA provides specialized content writing services for travel websites, tour companies, airline ticket agencies, hotels, resorts...
MIMA's service package includes:
✅ Write professional tour content
✅ Write SEO blog to increase Google rankings
✅ Write landing pages to promote offers
✅ Write content to introduce brands and teams
✅ Optimize the entire website for SEO standards
“Not just writing – MIMA is a team that builds a comprehensive travel content strategy for your business.”
Attractive blog title samples for travel websites
- “Top 5 ideal beach tours for Summer 2025 vacation”
- “Experience hunting for cheap flights to Thailand”
- “Traveling to Ha Giang during the buckwheat flower season: Which month should you go?”
- “Check list of 10 must-try dishes when visiting Hue”
- “Self-sufficient vs tour – Which one is more suitable for you?”
Contact travel industry content services at MIMA
Do you need a team to write professional travel website content, standard SEO, right customer emotions?
📌 Don't hesitate to contact MIMA for a free consultation:
MIMA TRADING AND SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
In the travel/tourism industry – where customers are “bombarded” with information every day – website content is a sustainable competitive advantage for you to stand out and close deals effectively.
Let MIMA help you build professional website content – SEO standard – touch emotions – boost revenue!
Share your review