Content website in the F&B (Food & Beverage) industry is one of the most fiercely competitive today. Customers no longer simply choose restaurants/eateries/cafes just for the delicious food, but also for the overall brand experience, in which websites and digital content play an important role. Investing in website content for the F&B sector is a long-term strategy to affirm your position, attract customers, and drive sustainable revenue.
Why does a website need quality content in the F&B sector?
Increase online brand awareness: Websites are the "digital face" of the F&B brand. Compelling, well-crafted content helps convey the spirit, story, and culinary style you pursue - thereby creating a unique identity among thousands of competitors.
Optimize SEO - reach potential customers for free: A website with standard SEO content will help the brand appear on Google when customers search for:
- "delicious restaurants in District 1"
- "vintage-style cafes in Ho Chi Minh City"
- "good seafood restaurants near me"
These are great opportunities to attract customers without advertising costs.
Promote table booking, ordering, and online ordering: Clear, compelling content makes it easy for customers to make decisions. If you have an online ordering or table booking system, great content is the final push to convert walk-in customers into real customers.
Create an emotional connection with customers: Cuisine is not just food - it's about experiences and emotions. Good website content helps tell the story behind the food, space, and team... thereby building loyalty and goodwill from customers.
Essential content types for F&B websites
Brand introduction page (About Us)
Where you share:
- Brand establishment story
- Core values in cuisine and service
- Unique culinary style (European, Asian, Fusion, Healthy…)
- Development journey and future orientation
Example attractive title:
“From a small kitchen to a chain of Indochinese-style restaurants – our 10-year journey”
Detailed and attractive menu
- Post the full menu by category (main dishes, side dishes, drinks…)
- Each dish has a brief description: main ingredients, cooking style, creative inspiration
- Actual, professional images
Suggestion: Use the “Order Now” or “Order for Delivery” button below each item
Blog – culinary sharing section
Blog-style content helps increase traffic and retain readers. Topics to explore:
- Vietnamese and world culinary culture
- Tips for choosing clean ingredients
- Share home cooking recipes
- Healthy eating tips
- The story behind each featured dish
Example:
“Saigon Bread – from a street vendor to an international culinary icon”
“Top 5 super cool virtual living vintage cafes in Ho Chi Minh City”
News and events page
- Promotions, periodic offers
- Announcements of menu changes, new branch openings
- Customer gratitude programs
- Special events: Christmas, Valentine's Day, Tet...
Customer feedback page: Integrating actual reviews from customers who have experienced it helps build trust for new customers.
Suggestion: Insert actual feedback images from social networks with your brand tag
Video/photos of space and dishes
- Restaurant/eatery video tour
- Professional food photos
- Chef demonstrates special dish
- Visual content increases the experience and keeps users on the website longer.
Principles for writing effective F&B content
Suitable for target audience
- Depending on the segment you are targeting, content needs to have different nuances:
- Cafe for Gen Z: youthful, personality language
- Fine dining restaurant: luxurious, sophisticated, experiential
- Popular dining chain: close, friendly, emphasizing price and convenience benefits
Choose appropriate SEO keywords
- Some popular keywords in F&B:
- Dish name + location: “bun cha Hanoi in Tan Binh district”
- Style + type: “acoustic cafe Saigon”, “Korean restaurant Ho Chi Minh City”
- Experience: “restaurant with beautiful view Saigon”, “luxury restaurant for entertaining guests”
- Combine main keywords, secondary keywords, and long-tail keywords in blog posts, menu introductions, dish descriptions…
Create a powerful CTA
Effective CTA (Call-to-Action) suggestions:
- “Book a table now – get 15% off”
- “See today's menu”
- “Order for delivery”
- “Sign up for a membership and receive vouchers every week”
Express emotions – stimulate senses
F&B is an industry associated with emotions and taste experiences. Use vivid descriptive language:
- "Fragrant", "crispy", "melts in your mouth"
- "The space is as cozy as home", "soft yellow light creates a feeling of relaxation"
- "A mouthful of sushi, rich in Japanese sea flavors"
MIMA – a unit specializing in writing content for the F&B industry
MIMA TRADING AND SERVICE COMPANY LIMITED is a trusted partner of many culinary brands in Ho Chi Minh City and nationwide. We understand the specific nature of the F&B industry to build content that is not only standard SEO but also touches diners' emotions.
Advantages when choosing MIMA:
- Clearly understand user behavior in the culinary industry
- The content team has practical experience in food writing
- Coordinate with the design department to optimize food images
- Understanding of SEO strategy and storytelling in the F&B industry
F&B content services of MIMA include:
- Writing articles introducing brands, menus, and dishes
- Blog sharing standard culinary SEO
- Writing fanpage content & promotional campaigns for new dishes
- Editing content for food videos/photos, space
- Planning content by season (Christmas, Holidays, Tet…)
Quotation for writing website content F&B field at MIMA
Prices vary depending on the length of the article, the level of keyword competition, and the need to edit accompanying images/videos.
Some content ideas to help breakthrough growth for F&B websites
- “Summer Menu – 5 super cool refreshing dishes at XYZ Cafe”
- “Chef shares how to choose standard Australian beef for delicious steak”
- “Top 3 dishes ordered the most this month – have you tried them yet?”
- “Introducing new space: City view reading corner at District 7 branch”
- “Cuisine connects emotions – the story of homemade pho at Noi Nho”
Contact information for F&B website content service
Do you own a restaurant, cafe, or F&B brand and want to develop a sustainable online brand?
Let MIMA support you:
MIMA TRADING AND SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Website content for the F&B sector is not just information, but an important part of brand positioning, conveying emotions and creating experiences for customers. Invest seriously in content to sustainably develop your restaurant/eatery/cafe in the digital age.
If you need a comprehensive content solution – from writing to SEO, images and seasonal content plans, MIMA is always ready to accompany you!
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