Content Strategy to Boost Website Ranking in 3 Months

In an era where users “Google before deciding,” your website not being in the top search results means your competitors are getting your customers.

Have you invested in web design, advertising, writing articles... but the results are not as expected? This article from MIMA will help you understand why a proper content strategy can bring your website to the top in 3 months, and especially how to implement that strategy effectively.

Why is Content Still the Strongest Weapon in SEO?

Any SEO strategy revolves around one core element: content. Without quality content, no matter how good your technical SEO is, it's difficult to maintain a sustainable top ranking.

✅ Content is the “bridge” between users and search engines
Google has only one goal: to display the best content that best meets the needs of searchers. And to be favored by Google, your content needs:

• Solve the exact problem users are looking for
• Be structured clearly and easily understandable
• Be updated, reliable, and professional

Objectives of a 3-Month Content Strategy

At MIMA TRADING SERVICE CO., LTD, each content strategy is built around the following specific objectives:

Process of Building a Content Strategy to Increase Rankings in 3 Months

A content strategy is not just “writing as much as possible.” It is a systematic, researched, measured, and continuously optimized system.

Here are 6 steps MIMA applies to each customer:

🔹 Step 1: Comprehensive Audit of Current Content & SEO
Before building something new, you need to know where your website is and what it's missing:

• Which content is currently ranking?
• Which keywords are on pages 2–3, can they be pushed to the top 1?
• Which pages have a high bounce rate, where users leave quickly?

✅ Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog.

🔹 Step 2: Keyword Research Based on User Behavior
We divide keywords into 3 main groups:

✅ Objective: Not just traffic, but traffic with the right purpose – at the right stage of the buying journey.

🔹 Step 3: Build a Content Hub Diagram Based on the Topic Cluster Model
Instead of writing scattered articles, we create content clusters including:

• 1 Pillar article: long, comprehensive 2000–3000 words
• 3–5 Cluster articles: expanding on smaller aspects
• Articles are intelligently internally linked, helping Google understand the overall topic

📌 Example:

• Pillar: "A–Z SEO Guide for Businesses"
• Cluster: "How to Research Keywords", "Onpage SEO Optimization", "Create Effective Internal Links",...

🔹 Step 4: Write Content that Meets E-E-A-T Standards & User Behavior Standards
An SEO “standard” article at MIMA not only optimizes keywords but also achieves:

• Experience: Express real-world experiences
• Expertise: In-depth analysis, clear evidence
• Authoritativeness: Cite sources, clearly state the author or unit
• Trustworthiness: Correct spelling, standard grammar, clean and beautiful interface

✅ Combine UX Writing: easy-to-read content, scientific presentation, clear CTAs.

🔹 Step 5: Post Articles, Attach Schema & Distribute Content

• Attach schema markup to help Google understand content faster
• Optimize images, ALT text, page loading speed
• Share on social networks, forums, newsletters... to get initial clicks

🎯 Objective: Push for fast indexing + create initial interaction for Google to highly evaluate.

🔹 Step 6: Monitor – Update – Continuously Optimize
After implementation, MIMA performs:

• Weekly keyword ranking reports
• Update content if any articles stall
• Experiment with new CTAs, titles, and layouts to increase interaction

✅ 90 days is the ideal time to initially assess the effectiveness of content SEO.

Content to Prioritize in the First 90 Days

✅ 1. Pillar Articles

• Objective: Build a “foundation” for the content cluster
• Long, in-depth, with long-term value
• Keywords with medium → high volume

✅ 2. Comparison – Review Articles

• Very effective in the consideration stage
• Example: "Compare Cheap and Premium SEO Services", "What is the Best CRM Software 2025"

✅ 3. Frequently Asked Questions (FAQ content)

• Serve voice searches and specific queries
• Increase the likelihood of appearing in the Featured Snippet position

✅ 4. Guides, Checklists, Templates

• High practical value
• Increase time on page and natural sharing

Mistakes That Prevent Content From Ranking Even After Writing Articles

❌ Writing with the wrong target keywords
❌ Overusing keywords (keyword stuffing)
❌ Lacking linked content (internal links)
❌ No distribution strategy (just post and… leave it there)
❌ Not updating old content

✅ Solution: Treat content like a product – it needs to be measured, responded to, and improved regularly.

Contact MIMA for Content Strategy Consultation

Do you need to increase Google rankings but don't want to run Ads forever?
Do you have a good product but no one can find you on Google?
Do you want to convert from content but your website is too weak?

👉 Let MIMA help you build a solid SEO content system!

MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com

SEO is no longer a “mysterious algorithm” – but it is building content correctly, regularly, and strategically. With a clear process, regular measurement, and a user-centric mindset, you can absolutely increase sustainable rankings in just 3 months.

📌 If you are ready to start your growth journey with a content strategy SEO – MIMA is always with you!