In the digital age, content marketing is an indispensable part if you want to develop your brand, increase traffic, increase conversions, and optimize SEO.
However, writing articles based on inspiration or without direction will lead to:
- Lack of content consistency
- Duplication or omission of important topics
- Disconnection from business strategy
- Inability to measure effectiveness
➡️ Solution: Create a content plan on a monthly or quarterly basis to have a comprehensive view and implement content professionally and according to objectives.
What is a content plan?
A website content plan is a document that shows:
- Main topic for each article
- Specific posting schedule
- Target SEO keywords
- Content type: blog, landing page, service page…
- Article objectives: increase traffic, conversion, build brand,…
Benefits of having a monthly/quarterly content plan
✅ Save time and manpower
✅ Increase synchronization between SEO – Marketing – Business
✅ Optimize user experience (UX Content)
✅ Increase SEO efficiency thanks to a keyword system that is evenly and logically covered
✅ Easily evaluate and improve content in each stage
Components of a complete content plan
An effective content plan needs to show the following elements:
| Content to be planned | More explanation |
| General topic | Associated with business goals: promoting products, launching services,… |
| Main & secondary SEO keywords | Keyword research with appropriate search volume |
| Article type | Consulting blog, instructions, service introduction, news,... |
| Specific posting schedule | Day/month of posting – evenly distributed throughout the week/month |
| Person in charge | Writer or content team |
| Additional posting channels | Social, email, homepage banner,… |
Process of creating a website content plan monthly/quarterly
🔹 Step 1: Determine content goals
-
What do you need content for?
- Increase organic traffic?
- Increase conversion (leads, sales)?
- Build a personal/business brand?
- Support advertising campaigns?
📌 Suggestion: Each quarter should have 1–2 main goals for clear measurement.
🔹 Step 2: Keyword and competitor research
Use tools like Google Keyword Planner, Ahrefs, SEMrush,… to:
- Identify keywords with search volume
- Find long-tail keywords for easier optimization
- Analyze competitor's top-ranking articles
👉 Create a keyword file grouped by topic for easy management.
🔹 Step 3: Build topics and content groups
After having keywords, you will:
- Group related keywords into a pillar content
- Suggest 5–10 "satellite" articles to support the main topic
- Cover all fields/products and services of the business
🔹 Step 4: Create a detailed content calendar
Depending on the frequency you want to post (2 articles/week, 3 articles/week,…), create an Excel/Google Sheet to track
🔹 Step 5: Assign article – write article – optimize SEO
- Writer needs to clearly understand the brief, keywords, and article objectives
- Articles should be at least 1000–1500 words long
- Optimize SEO elements: heading, images, internal links, meta…
🔹 Step 6: Post article – Tracking – Evaluate results
- Post articles at the "golden" time (according to the established schedule)
- Use Google Analytics, Search Console to track performance
- Update old content periodically (3–6 months)
Website content plan by quarter – Strategic model
If you plan by quarter (3 months), you should divide it into:
🔸 Phase 1 (First month): Building the foundation
- Supplement popular topics
- Write the main pillar content
- Increase industry keyword coverage
🔸 Phase 2: Optimize + drive conversion
- Write detailed product/service articles
- Create SEO landing pages
- Combine running remarketing from blog content
🔸 Phase 3: Multi-channel – Brand coverage
- Write long-term content (case study, in-depth instructions)
- Convert blog content into videos, infographics
- Post articles regularly on Fanpage, Zalo OA, Email Marketing,…
Website content planning & writing services at MIMA
If you:
- Don't have time to research keywords
- Don't have a specialized content team
- Need a long-term plan for SEO, marketing
➡️ Let MIMA accompany you!
MIMA provides:
✅ Content planning for 1–3–6 months according to industry
✅ Write SEO-standard articles – conversion – user experience
✅ Update old content, refresh articles
✅ Consulting website structure according to Google standards
📞 Get free consultation: 0909 035 333
📩 Email: info@mimadigi.com
🌐 See more services at MIMA »
Frequently asked questions
❓ Does a content plan need SEO?
✅ Yes. Keywords are a key factor in building content that brings natural traffic.
❓ How many articles should I write each month?
✅ Depends on the industry and goals. Suggestion:
- New website: 12–16 articles/month
- Stable website: 6–8 articles/month + update old articles
- Large website: Combine blogs, products, case studies,…
❓ Can I write in advance for the whole quarter?
✅ Highly recommended! Preparing in advance helps you save costs, easily coordinate advertising, email marketing,…
A well-structured website content plan on a monthly/quarterly basis will help your business:
- Be proactive in your marketing strategy
- Increase SEO efficiency significantly
- Take care of your website regularly and professionally
- Increase conversion rates thanks to content that matches customer insights
🎯 If you want to build an effective – cost-saving – long-term content plan, MIMA is ready to accompany you from strategy to implementation!
MIMA TRADING AND SERVICE COMPANY LIMITED
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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