In the modern SEO world, content quality is more than just keywords, structure, or density. Google is becoming increasingly intelligent, and E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) is emerging as a key factor in helping websites rank high on search engine results pages.
So, what is E-E-A-T? Why is it important? How can you build E-E-A-T-compliant content to "score points" with Google? Let's explore the details in this article with MIMA TRADING & SERVICE CO., LTD.
What is E-E-A-T?
✅ E-E-A-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
These are the criteria that Google includes in its Search Quality Evaluator Guidelines to assess the credibility and practical value of website content.
📌 Note: Before December 2022, Google only used E-A-T. Today, the first “E” – Experience has been added to emphasize the role of real-world experience.
Why is E-E-A-T Important for SEO?
Google increasingly prioritizes quality, helpful, and trustworthy content. Algorithms like the Google Helpful Content Update, Medic Update, Core Update... all prioritize websites that clearly demonstrate E-E-A-T factors.
🎯 Benefits of E-E-A-T Optimization:
- Increased credibility in Google's eyes
- Sustainable keyword ranking improvement
- Increased Dwell Time
- Reduced Bounce Rate
- Enhanced brand reputation and increased conversions
Analyzing Each Element in E-E-A-T
📌 Experience
This is the biggest difference compared to the previous E-A-T. Google wants content written by people with real experience with the product, service, or topic being discussed.
Example:
- Product reviews should be written by people who have actually used them
- Travel guides should be shared by people who have been there
- Hosting reviews should be from people who have actually set up websites
🔍 Google prefers "real-person, real-thing" experience over theoretical summaries, retold in a copied form.
📌 Expertise
Google wants to know if the author of the article has enough knowledge and expertise in the field they are writing about.
Example:
- Articles on health should be written by doctors or medical experts
- Articles on finance should be written by people with investment experience or financial experts
- SEO articles should be shared by people who have implemented SEO in practice
You don't have to be a “professor” – but you need to demonstrate in-depth knowledge, depth, and clear evidence.
📌 Authoritativeness
- This is the level of recognition in that field.
- Is your website cited by newspapers or large forums?
- Are there backlinks from reputable sites?
- Does the author have a professional, recognized biography?
- Authority can come from individuals (authors) or brands (businesses).
📌 Trustworthiness
Content needs to be transparent, honest, and verifiable, including:
- Clear, non-misleading information
- Reputable sources
- No clickbait headlines
- Website has SSL (HTTPS), clear policies (privacy policy, contact, about us...)
- Trustworthiness is the foundation for users to stay – and Google ranks you higher.
Which Content Must Have High E-E-A-T?
Google specifically requires E-E-A-T for YMYL (Your Money Your Life) content, which affects users' finances, health, and lives.
🔴 Example of YMYL group:
- Health, medicine
- Finance, insurance, investment
- Law
- Job postings, scholarships
- Safety and security guides
- Technology services, websites, security
✅ If you operate in the above fields, optimizing E-E-A-T is mandatory if you want to develop sustainably.
How to Build E-E-A-T Standard Content?
Below is a checklist of steps to take:
✅ Clearly Display Author Information
- Real name, photo
- Relevant position/experience
- Links to LinkedIn or About page
- Have a clear “About” page on the website
✅ Add an “Author of the article” and “Reviewer” section (if any)
Particularly important for websites about medicine, law, and investment. Clearly state who wrote the content and who is responsible for reviewing it.
✅ Demonstrate Real-World Experience
- Share real photos, videos of using the product
- Detailed review with real situations
- Compare with competitors using personal experience
For example: Reviewing a web design service → should include photos of websites that have actually been made, speed test results, user experience…
✅ Cite reputable, verifiable sources
- Citations from official organizations: WHO, Google, Forbes, Moz, Hubspot…
- Clear source links
- Don't write in the style of “I think” without basis
✅ Create a reputable business profile
- Complete Google Business Profile
- Have a Fanpage and official website
- Have articles quoted from newspapers and large forums
- Have testimonials and reviews from customers
✅ Increase authority through internal links & backlinks
- Build a content ecosystem around the topic
- Create links between related articles
- Guest post or PR to get backlinks from reputable sites
✅ Ensure security and transparency
- Website uses HTTPS protocol
- Have pages: Privacy Policy, Terms, About Us, Contact Us
- Don't use annoying pop-ups, don't spam ads
Case Study: Website Achieving Effective E-E-A-T Standards
Customer A – hosting and technology solutions field:
- Build a blog sharing in-depth knowledge about hosting
- Each article clearly states the author's name and cites sources from Google Developers
- There are real hosting case studies, proven page load speeds
- Website ranked top 3 with the keyword “Hosting for sales website”
E-E-A-T Standard Content Writing Service at MIMA
With experience building content for over 300+ projects large and small, MIMA TRADING & SERVICE CO., LTD provides:
✍️ E-E-A-T standard content service includes:
- Writing SEO blog posts with an in-depth orientation, citing reputable sources
- Defining the brand's writing style and professional tone of voice
- Setting up author profiles, standard content structure
- Support building internal links + schema structure
- Optimize introduction, contact, terms pages – ensuring high reliability
🎯 Commitment to exclusive, non-plagiarized content, Google Helpful Content standard.
Contact information
MIMA TRADING & SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
E-E-A-T – A Vital Standard for Content in Modern SEO
In the context of Google constantly updating its algorithm to filter out low-quality content, E-E-A-T is the factor that helps you stand out, build credibility, and maintain sustainable rankings.
👉 If you want your website content to not only “get to the top” but also “stay at the top” – start optimizing E-E-A-T today.
Contact MIMA today to receive free advice and implement an E-E-A-T standard content strategy for your business!
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