Common types of website content, website is not just a “brand face” but also an effective sales tool. A website that is thoroughly invested in content will help businesses attract customers, improve SEO rankings, and increase conversions. So, what are the common types of content on a website? Let's explore together with MIMA TRADING SERVICE CO., LTD!
Common Types of Website Content
Blog Posts – The “Core” of Website Content
🟢 Features:
- Format: Articles sharing knowledge, tips, trends, news, market analysis…
- Length: Usually from 800 – 2000 words, can be longer for in-depth articles.
- Contains SEO keywords to optimize search rankings on Google.
🟢 Role:
- Attract natural traffic (organic traffic).
- Build reputation and expertise in the field.
- Increase time on site.
- Convert customers via call-to-action (CTA).
🟢 Examples:
- “Tips to Increase Facebook Engagement for Small Businesses”
- “Outstanding Web Design Trends 2025”
- “Top 5 Most Popular Types of Steel”
About Us Page
🟢 Features:
- Content: Introduces history, mission, core values, team, achievements…
- Tone: Confident, professional, with a strong brand identity.
🟢 Role:
- Create a first impression and trust for customers.
- Demonstrate the transparency and credibility of the business.
- Help customers understand “who you are” and “why choose you”.
Product/Service Page
🟢 Features:
- Content: Describe products/services, benefits, technical specifications, prices…
- Includes: Images, videos, technical documents if needed.
🟢 Role:
✅ Help customers understand the value of products/services.
✅ Increase conversion rates (from potential customers to actual customers).
✅ Provide detailed and clear information for customers to make decisions.
🟢 Tips:
- Focus on the USP (unique selling proposition) of the product.
- Use real images and demo videos to increase credibility.
Landing Page
🟢 Features:
- Independent page, designed to optimize conversions.
- Concise content, emphasizing call-to-action (CTA).
- Used for advertising campaigns, email marketing…
🟢 Role:
✅ Increase registration rates (form filling, ebook download, quote request…).
✅ Attract quality leads.
✅ Support online marketing campaigns.
Contact Us Page
🟢 Features:
- Contact information: Phone number, email, address, Google Maps.
- Form: For customers to send requests.
🟢 Role:
✅ Create trust, easy for customers to contact.
✅ Help businesses receive feedback, orders, cooperation.
Career Page
🟢 Features:
- Post job openings, requirements, benefits.
- Introduce culture and working environment.
🟢 Role:
✅ Attract potential talent.
✅ Affirm the business is large and professional.
News Page
🟢 Features:
- Update industry news, internal events.
- Can be divided into: Company News, Industry News…
🟢 Role:
✅ Shows that the business is always updated and developing.
✅ Create trust with customers and partners.
Images and Videos – Visual Content
🟢 Features:
- Images: Product photos, team photos, event photos…
- Videos: Introduce the business, product usage instructions, customer testimonials.
🟢 Role:
✅ Images/videos attract attention, making content easier to absorb.
✅ Create a strong impression, increase the professionalism of the website.
Infographic – Visual Information Summary
🟢 Features:
- Image containing statistics, processes, useful tips.
- Often combined with a blog post or landing page.
🟢 Role:
✅ Help readers easily understand and remember content.
✅ Increase sharing on social media.
Case Study – Success Story
🟢 Features:
- Share real projects that have been successfully implemented.
- Provide real data and customer feedback.
🟢 Role:
✅ Create trust, demonstrate competence.
✅ A powerful sales “weapon”, especially for specialized services.
Frequently Asked Questions (FAQ)
🟢 Features:
- List frequently asked questions by customers with detailed answers.
- Clear layout, easy to look up.
🟢 Role:
✅ Reduce the workload of customer support.
✅ Increase time on website, improve user experience.
Downloadable Content
🟢 Features:
- Quotation templates, brochures, ebooks…
- Usually requires users to fill in information to download.
🟢 Role:
✅ Create potential leads (receive customer data).
✅ Share useful documents, enhance brand reputation.
Calculation and Lookup Tools
🟢 Features:
- Price calculation tools, information lookup, cost check…
- Integrated into the website, providing a personalized experience.
🟢 Role:
✅ Help customers actively learn.
✅ Increase professionalism, highlight the website.
Podcast and Audio – New Trend
🟢 Features:
- Audio recordings: Expert interviews, knowledge sharing…
- Integrate audio player directly on the website.
🟢 Role:
✅ Give customers more choices (listen instead of read).
✅ Attract customers who love podcasts.
Why is it necessary to diversify content on the website?
✅ Comprehensive SEO optimization: Each type of content “hits” different keywords.
✅ Increase user experience: Customers have many choices, not bored.
✅ Brand coverage: Stronger visibility on Google and social networks.
✅ Create a complete sales funnel: Each type of content serves a stage in the customer journey.
Tips for building effective website content
🌟 Understand your target audience: Who will read? What do they need?
🌟 Invest in quality content: Don’t “copy” – Be creative and provide value.
🌟 SEO optimization: Keywords, headings, meta descriptions…
🌟 Update regularly: Website is lively, customers will “stay longer”.
MIMA COMPANY – Comprehensive solution for website content
With many years of experience in website design and content creation, MIMA TRADING SERVICE CO., LTD confidently brings:
✅ Package website building service: Optimize SEO, beautiful interface, easy to use.
✅ Write SEO-standard articles – diverse topics: Blog posts, landing pages, news…
✅ Create professional images, videos, infographics.
✅ Manage website and long-term content marketing.
Contact information
📍 MIMA TRADING SERVICE CO., LTD
🧾 Tax code: 0318672839
🏠 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/zalo: 0909 035 333
📧 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
Above is a summary of the common types of content on a website that businesses should invest in and develop. A “standard” website is not only beautiful in appearance but also must be diverse and rich in content to “retain” customers and increase conversion rates.
👉 To make your website a 24/7 “sales machine”, let MIMA COMPANY accompany you – professional, creative, effective!
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