Building Brand Personality Through Writing

In the digital age, where every business can appear on the Internet with just a few clicks, what makes the difference is no longer just the product – but the brand. But how can a brand not only "be present" but also "have its own personality", be easily recognizable and make a strong impression on customers?

The answer lies in building a brand personality – and one of the most effective tools is writing.

What is Brand Personality?

Brand Personality is a collection of personality traits assigned to a brand – just like a person. For example:

• Apple is considered creative, classy, ​​and modern.
• Coca-Cola has a cheerful, dynamic, and friendly personality.
• Nike represents strength, determination, and aspiration.

👉 When a brand has a “personality”, customers not only remember you as a product supplier – but also build emotional relationships, loyalty, and long-term engagement.

Why is writing a powerful tool for building brand personality?

In the digital environment, customers interact with you through words: website, blog, social media, email, product descriptions, advertisements, video scripts... Writing is the brand's "voice".

Through writing, you can convey:

• Brand Voice: Polite, cheerful, humorous or highly professional?
• Personality: Young – creative or reputable – calm?
• Core values: Are you concerned about quality, community, innovation or customer experience?

💡 A good article not only provides information, but also creates emotions, clearly and consistently portrays the brand's personality.

Factors that help writing express brand personality

Tone of Voice: Tone is the brand's “voice”, which directly affects the reader's perception. For example:

• Professional – Academic: Suitable for finance, law, and education.
• Young – Friendly: Suitable for startups, fashion, services for young people.
• Humorous – Creative: Suitable for the entertainment and marketing industries.

🎯 MIMA can advise and build a unique brand voice profile for each industry.

Language used: Language determines the friendliness and understandability of the article:

• Use simple, easy-to-understand vocabulary or technical terms?
• Are slang and everyday words combined?
• Are emoticons (emoji) used when writing?

✍ For example: Instead of writing “Optimize the digital content process”, you can write: “Help you simplify building content on digital platforms”.

Structure and presentation: The way you present content is also part of expressing personality:

• Use clear subheadings and bullet points to show clarity and logic
• Storytelling in a natural way shows closeness and friendliness
• Concise writing and strong action show dynamism and decisiveness

Article content conveys brand values

• What do you want to affirm to customers?
• Is it a reputable expert in the industry?
• Is it a brand that values ​​user experience?
• Is it a brand that is always innovative and creative?

👉 Subtly integrate these messages into each article, each example, and each conclusion.

Types of articles that help build brand personality

Brand introduction article

• Tell about the founding journey
• Reason for formation
• Core values
• Working style

✅ This is a “foundation article” to help customers understand who you are for the first time.

Knowledge sharing blog post

• Writing a blog is not just for SEO, but also a way to express expertise, vision, and working style.
• Helps customers see you as trustworthy
• Create friendliness if the language is easy to understand and approachable
• Build credibility if the content is in-depth and has evidence

📌 For example: “Local content – a strategy that hits the local market” demonstrates a brand personality that understands the market and is flexible in strategy.

Social media posts

• Social media is the most dynamic “language playground” to experiment with voice and style.
• Can use memes, slogans, humorous expressions
• Or in a subtle, inspiring, reputable direction

🎯 In particular, Facebook & Instagram are where you “communicate with personality” every day with your followers.

Email, customer care messages: These small pieces of content contribute to building a friendly, dedicated or meticulous image:

• “Hello, MIMA is very happy that you chose our service!”
• “The MIMA team has received your request and is starting to implement it!”

Process of building brand personality through writing

Step 1: Identify the brand personality

• How do you want customers to feel about you?
• Compared to competitors, what do you want to stand out for?

🧭 For example: MIMA chooses the brand personality as “Professional – Young – Profound – Internationalized”.

Step 2: Build a set of content standards

• Tone of Voice: standard, friendly, professional, humorous…
• Style Guide: how to use words, emoji, fonts, article format…
• Typical keywords: “companion”, “digital transformation”, “multi-language optimization”...

Step 3: Deploy synchronized content
Whether writing a blog post, social post or ad – need to be consistent:

• How to open and close the article
• How to address customers
• Attitude expressed in the content (cheerful, serious, listening...)

Step 4: Measure & adjust
Track metrics such as:

• Time on page (reading time)
• Bounce rate
• Comment, share, inbox…
• From there, adjust the writing and language style to suit the actual feedback.

Common mistakes when building brand personality with writing

❌ Voice is not synchronized between channels: Facebook is cheerful, but the website is too dry.

❌ Writing like a machine, lacking emotion: Customers will not connect with you if they don't feel there is sincerity and real people behind the content.

❌ Only talking about yourself, not caring about the reader: Brand personality needs to accurately reflect what the reader wants – not just “we are professional”.

MIMA – Strategic partner to build content with brand personality

At MIMA TRADING SERVICE CO., LTD, we don't just write articles – we create brand “personality” through every word.

Featured services of MIMA:

• Write SEO-standard articles with a unique style
• Consult & build a unique brand voice
• Create synchronized content on Website, Social, Email, Profile…
• Multilingual content translation: English – Japanese – Korean – Chinese – Thai...

🎯 Each article MIMA creates is not simply “words”, but a tool to shape the brand, enhance professionalism and connect emotionally with customers.

Contact Information
MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com

A strong brand is a brand with a clear personality, consistently expressed in every touchpoint with customers – especially through written content.

If you have not identified your brand personality, or want to “synchronize your voice” on all platforms, do not hesitate to contact MIMA. We will help you turn each article into a tool to mark your brand on the journey to conquer customers.