In the digital age, where content is the ultimate weapon, a blog website is not just a channel for sharing information – it is also a strategic tool to attract, nurture, and convert potential customers automatically. When optimized and built correctly, a blog website is the starting point of an effective, well-structured, and cost-effective marketing funnel.
In this article, CÔNG TY TNHH TM DV MIMA will guide you on how to build a marketing funnel from a blog website – a smart process that helps your business reach the right people, at the right time, and with the right needs.
What is a Marketing Funnel?
Basic Concept
- A marketing funnel is a model that describes the customer journey from the stage of brand awareness, to consideration, and finally to making a purchase decision or using a service.
- Each stage in the funnel requires a specific type of content and strategy to move users from initial interest to the final action.
Common 3-Layer Structure
- TOFU (Top of Funnel) – Awareness: The stage where customers are just becoming aware of a problem or need.
- MOFU (Middle of Funnel) – Consideration: Customers begin to compare, learn, and evaluate solutions.
- BOFU (Bottom of Funnel) – Conversion: The stage where a purchase decision is made.
Why is a Blog Website the Best Platform for Building a Marketing Funnel?
Actively attract quality traffic: SEO-standard blog posts help you attract users from Google naturally, saving advertising costs.
Easily classify customers by behavior: Through the topics of articles that users read, you can identify specific interests, thereby assigning them to different funnels.
Is a platform for linking between channels: From the blog, you can insert:
- Lead capture form (email, phone number)
- CTA to landing page
- Video, chatbot, messenger
=> All are transition points in the customer journey.
Steps to Build a Marketing Funnel from a Blog Website
Step 1: Classify blog content according to each stage
| Funnel Stage | Goal | Suitable Blog Content |
| TOFU – Awareness | Increase traffic, create awareness | How-to blog, tips, statistics, warnings |
| MOFU – Consideration | Provide solutions, evoke needs | Comparisons, evaluations, checklists, analytical articles |
| BOFU – Action | Persuade and call to action | Case studies, reviews, testimonials, user guides |
Step 2: Create appropriate CTAs and conversion resources
Example:
- TOFU → CTA: “Download free ebook”, “Get newsletter”
- MOFU → CTA: “Register for consultation”, “Compare service A and B”
- BOFU → CTA: “Book now”, “Get a quote”
Step 3: Attach tracking code to analyze behavior
Use:
- Google Analytics / GA4
- Facebook Pixel
- Hotjar / Clarity
=> To know which articles create high conversions, how readers behave.
Step 4: Automate care after lead capture
When blog readers leave email/phone number:
- Send automated emails based on the content they were interested in
- Suggest related articles
- Combine chatbot or SMS care
Tools to Support Building a Funnel From a Blog
| Goal | Suggested Tools |
| Create lead capture form | ConvertKit, Mailchimp, GetResponse |
| Attach popup in blog | OptinMonster, Elementor Popup |
| Send automated emails | ActiveCampaign, MailerLite |
| Chatbot according to blog post | ManyChat, Tidio |
| Tracking reader behavior | GA4, Hotjar, Clarity |
Tips for Writing Effective Blog Posts for Each Funnel Stage
TOFU: Create curiosity – hit the pain point
- Titles should include keywords such as "how to", "why", "tips", "danger"...
- Example: “Why do 70% of small websites fail after the first 6 months?”
MOFU: Provide solutions and options
- Write articles comparing options, reviewing, or listing advantages and disadvantages
- Suggest benefits when choosing the right service
BOFU: Call to action – build trust
- Should use testimonials, video feedback, specific data
- Insert prominent, easy-to-click CTA buttons, creating a sense of urgency: “15% off today”, “Only 3 free consultation slots left”
NhCommon Mistakes When Building a Blog Funnel
- Writing a blog but having no CTA or conversion resources
- Not attaching forms, chatbots or tracking to nurture
- Not classifying content according to the customer journey stage
- Writing "general" blogs that don't target the right audience
Combine Blog – Email – Social Media in the Funnel
- After capturing leads from the blog:
- Send nurturing emails including 3–5 content based on the journey
- Suggest related blog articles
- Retargeting with ads on Facebook/TikTok/YouTube
- Each channel supports each other in increasing message repetition – increasing final conversions.
Long-Term Benefits When Building a Marketing Funnel From a Blog
- Increase organic traffic – independent of advertising
- Reduce lead costs, increase ROI efficiency
- Nurturing customers “automatically”
- Affirming the brand through content value
- Easily expand the funnel for many different products/services
Writing a blog is not simply sharing information but is the first step in a long-term customer conversion strategy. When you know how to build a marketing funnel from a blog website, you not only have a powerful content channel but also an automated system that helps your business grow sustainably.
If you don't know where to start, or have dozens of blog posts that don't generate revenue, let MIMA TRADING SERVICE CO., LTD help you build a complete marketing funnel – from content to technical.
Contact information:
MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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