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Zalo OA - Mini App
Zalo OA and Zalo Mini App setup
We give your business a standardised Zalo channel: more engagement, automated workflows and a wider customer base inside the Zalo ecosystem.
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A growth channel built for the way Vietnam messages
Vietnamese users spend a large share of their day inside Zalo, so a Zalo Official Account paired with a Zalo Mini App has become the practical way to raise engagement, improve sales and build a lasting digital asset.
A Zalo OA is more than an information page. It is an operations hub for handling messages, supporting customers, sending broadcasts, presenting products and running an AI chatbot around the clock. It carries the highest message open rate of any channel here, so you reach the right customers at low cost.
A Zalo Mini App lets customers book appointments, reserve tables, sign up for services, claim offers, browse products and pay in a few taps, with nothing to install. Because it tracks behaviour and optimises for conversion, it has become a strategic tool for businesses in food and beverage, education, spa, real estate and retail.
MIMA Digi handles the whole package: OA registration, document preparation, interface design, Mini App development, AI chatbot integration, and content and customer-journey optimisation. You get more than a presence on a platform of 75 million users. You get a sales ecosystem that runs smoothly and keeps performing.
Why Zalo OA and Mini App
Four things your business gains the moment sales and customer care move into the Zalo ecosystem.
01
Reach far more customers
A Zalo OA puts your brand in front of millions of Vietnamese users, with broadcast messages that get opened and a professional brand presence. The Mini App lets people shop, sign up for services and pay inside Zalo, with no app download.
02
Streamline sales and customer care
An AI chatbot plus the Mini App automates consultation, bookings and order management, so you need fewer staff hours and run a tighter operation.
03
Build a credible, professional brand
The OA and Mini App give you a proper UX/UI interface with complete, engaging information. That earns customer trust and improves how easily people find you inside Zalo.
04
Grow revenue and conversion rates
The Mini App tracks customer behaviour and supports minigames, vouchers and quick ordering, lifting conversion rates and direct revenue while cutting ad spend outside the platform.
What the Zalo OA - Mini App package covers
The MIMA package runs the full process: account registration, UX/UI interface design, Mini App development with booking, ordering and payment, an AI chatbot for automated consultation, and message and comment management.
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Register the Zalo OA
The first and most important step: getting your business a genuine Official Account. MIMA standardises your business details, from logo and description to contact information and your product and service categories, so the account reads as trustworthy and customers recognise it straight away. It is also the foundation for every marketing and customer-care campaign that follows.
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Design the OA interface to UX/UI standards
Visitors get a clear experience: easy to scan, easy to interact with your content, products or services. The interface is tuned for both mobile and desktop, which keeps customers around longer and strengthens brand recognition.
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Build the Mini App
A compact app that runs inside Zalo, letting customers book, order, pay and browse product or service information without installing anything. It delivers a fast, seamless experience and widens your reach across the Zalo ecosystem without the cost of a standalone app.
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Add booking and ordering
This automates the sales and service process. Customers pick a time, sign up for a service or order a product online in a few taps. Order handling gets faster, revenue improves and customers are happier with the experience.
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Integrate an AI chatbot
Automated replies, guidance and consultation, available 24/7. The chatbot takes routine load off your team and makes sure every question gets a timely answer, which lifts both the customer experience and your operating efficiency.
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Manage messages and comments
Every customer interaction is collected, sorted and answered quickly. Managing it in one place means no request or piece of feedback slips through, which is what makes a business look reliable and professional.
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Set up promotions, vouchers and minigames
Tools for raising engagement and keeping customers. Well-designed promotions, vouchers and minigames encourage purchases, lift conversion rates and build loyalty over time.
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Optimise the experience and report on results
You can follow user behaviour, analyse the data, measure campaign performance and adjust as you go. Every interaction earns more, marketing performs better, and you end up with a digital ecosystem that lasts.
Service pricing Zalo OA - Mini App
Everything from OA registration and interface design to Mini App development, AI chatbot integration, message management and experience optimisation, so your business runs professionally and engages more customers.
Plan 1: Starter
New to Zalo OA, setting the channel up properly
4,320,000 VND
(VAT included)
- Prepare the Zalo OA registration file
- Verified badge application
- Profile and cover image design
- Guidance on creating posts
- Create and manage 2 chat labels
- 7 posts with images
- Set up 3 OA menus
- Set up 3 quick replies
- 3 keyword-triggered auto chatboxes
- 50 customer-care messages
Plan 2: Growth
OA already live, pushing content and engagement
6,480,000 VND
(VAT included)
- Registration file and verified badge
- Profile and cover image design
- Guidance on creating posts
- Create and manage 3 chat labels
- 10 posts with images
- Set up 4 OA menus
- Set up 4 quick replies
- 4 auto chatboxes
- 2 proactive customer-care templates
- 80 customer-care messages
- 1 broadcast to your OA followers
Plan 3: Advanced
Selling on Zalo day in, day out
10,800,000 VND
(VAT included)
- Registration file and verified badge
- Profile and cover image design
- Guidance on creating posts
- Create and manage 4 chat labels
- 30 posts with images
- Set up 7 OA menus
- Set up 7 quick replies
- 7 auto chatboxes
- 5 proactive customer-care templates
- 200 customer-care messages
- 4 broadcasts to your OA followers
Zalo OA and Mini App questions
01 What is a Zalo OA and what does it give my business? +
A Zalo Official Account (OA) is your business’s verified account on Zalo. It handles messages, sends broadcasts, builds brand credibility and reaches customers efficiently. In practice it gives you higher engagement and a professional online sales channel.
02 How is a Zalo Mini App different from a normal mobile app? +
A Mini App runs directly inside Zalo with nothing to install. Customers can book, buy, pay and interact with your business quickly and without leaving the app they already use.
03 What do we need in order to register a Zalo OA? +
To register an official OA, prepare:
- Your business registration certificate
- Logo and complete contact details
- Email address and contact phone number
- Product and service information
04 How does MIMA handle the OA and Mini App interface design? +
We build a UX/UI-standard interface that is friendly, easy to navigate and engaging, tuned for the customer experience on both the Zalo OA and the Mini App.
05 Is the AI chatbot on Zalo OA genuinely automatic and effective? +
Yes. The MIMA chatbot answers automatically, advises customers 24/7, processes orders and walks people through bookings, which reduces staffing load and improves customer care.
06 How do booking, ordering and payment work? +
The Mini App comes with appointment booking, table reservations, service sign-up, online ordering and fast payment, all built for a seamless customer experience.
07 How do we manage messages, comments and customer interaction? +
MIMA sets up a system that collects and sorts messages and comments from both the OA and the Mini App, so you reply on time, stay close to your customers and keep the brand looking professional.
08 Does the Mini App run on every device? +
It is optimised for Android, iOS and the web version of Zalo, so customers can use it anywhere without installing a separate app.
Ready to start selling inside Zalo?
Talk to MIMA and we will recommend the Zalo OA and Mini App package that fits your industry and your scale.
