What is a Domain Name? How to Choose the Right Domain for Your Business with MIMADIGI
What is a Domain Name?
A domain name is the address of a website on the internet. If you consider a website as a “house,” then the domain name is the “address” that helps users find that house. For example, the web address of Google is www.google.com — where google.com is the domain name.
A domain name typically includes:
Name: the part you choose (e.g., “google”, “vnexpress”, “zalo”)
Extension (domain extension): e.g., .com, .vn, .org, .net,…
A domain name is unique; no two different websites can use the same domain name. Once registered, that domain name will be the “digital asset” of the business for the registration period.
Structure of a Domain Name
A complete domain name has the following structure:
www.yourdomain.com
www: abbreviation for World Wide Web – this part may or may not be present.
yourdomain: the name part chosen by the user.
.com: the extension, also known as TLD (Top Level Domain).
Popular extensions:
.com: commercial, most popular globally.
.net: originally for network organizations, now widely used.
.org: for non-profit organizations.
.edu: for educational organizations.
.gov: for government agencies.
.vn: Vietnam's national domain name.
Also, there are new extensions such as:
.shop, .store, .tech, .online, .app, .site, .co,…
Why are Domain Names Important for Businesses?
Branding & Recognition
A domain name is the first thing customers see. A suitable domain name will help:
Increase memorability.
Create a professional impression.
Affirm the brand in the digital environment.
SEO Support
A domain name can affect visibility on Google. A clear domain name, containing relevant keywords, can help improve search rankings.
Trust & Security
A separate domain name demonstrates professionalism. Comparison:
www.facebook.com/yourbusinessABC (free, less trustworthy)
www.yourbusinessabc.com (separate, more professional)
Long-term Digital Asset
A domain name is digital intellectual property. Many domain names are worth tens of thousands of dollars because they are associated with strong brands or potential keywords.
How to Choose the Right Domain Name for Your Business
Short and memorable
The shorter the domain name, the easier it is to type and remember. For example:
tiki.vn is easier to remember than muasamtructuyen247.com
The goal is for users to be able to:
Remember after the first time.
Type accurately without spelling mistakes.
Suggest association with the industry.
Related to the business field
Example:
dulichviet.vn → related to tourism
nhakhoaminhduc.com → related to dentistry
If the business does not have a strong brand, consider including the industry in the domain name.
Prioritize popular domain extensions
.com: Priority number 1 if still available.
.vn: Good if the business operates mainly in Vietnam.
.net, .co: Can be considered if .com is already registered.
Note: Be cautious with uncommon extensions (.xyz, .top, .space…) – some are rated lower in the eyes of users and search engines.
Do not use special characters
Avoid using “-”, numbers, or hard-to-read characters.
For example: thiet-ke-website-123.com is harder to remember than thietkewebviet.com
Avoid conflicts with registered trademarks
Check with the National Office of Intellectual Property (NOIP) to avoid trademark infringement.
If it coincides with a famous name, you may be sued or lose credibility.
Check the domain name status before buying
Visit tools such as:
https://whois.com
https://inet.vn
https://matbao.net
To check if the domain name has been registered, who owns it, expiration date…
Should I choose a brand domain or a keyword domain?
Brand domain
Example: tiki.vn, zalo.me, shopee.vn
Advantages:
Build a long-term brand.
Easy to expand the field.
Disadvantages:
Requires a lot of investment in marketing if you are just starting a business.
Keyword domain
Example: thietkewebhcm.com, muabanxehoicu.vn
Advantages:
Good for SEO.
Easy to understand about the industry.
Disadvantages:
Difficult to create a strong brand.
Limited scope.
Suggestions:
Large businesses should choose brand domains.
Small businesses just starting out can combine both, for example: giaydathachanh-anphu.com
Where to buy a reputable domain name?
In Vietnam, you can register domain names through providers such as:
INET.vn
PA Vietnam
Matbao.net
Nhan Hoa
Vietnix, Tenten, AZDIGI…
The price of a .com domain name is usually around 200,000 - 300,000 VND/year, .vn is around 500,000 - 700,000 VND/year.
Some notes when using business domain names
Renew on time: if you do not renew, the domain name may be lost and others may register it.
Register multiple extensions: if you have the domain name yourbusinessabc.com, you should register .vn, .net to avoid being “occupied”.
Redirect: if you have multiple domain names, redirect them all to one main page to optimize SEO.
Domain Name and SSL Certificate
Domain names need to be accompanied by an SSL security certificate (https://) to:
Protect customer data.
Increase credibility with Google (SEO).
Avoid being warned by the browser as “Not secure”.
Most domain name providers support SSL integration, often for free (Let’s Encrypt).
International Domain vs. Vietnamese Domain
Criteria | International Domain (.com, .net, .org) |
Vietnamese Domain (.vn, .com.vn) |
Price | Lower | Higher |
Registration procedures | Quick, simple |
May need business documents |
State management | ICANN management |
Ministry of Information & Communications management |
Recognition level | Global |
Local, in Vietnam |
Prestige | High if .com |
High in the Vietnamese market |
Process of Choosing the Right Domain Name for Your Business
Determine website goals: Selling? Introducing services? Building a brand?
Choose a suitable name: Short – easy to remember – relevant – not misleading.
Prioritize popular domain extensions: .com or .vn
Check if the domain name is available at reputable providers.
Register early and renew periodically.
Combine with quality hosting and an SSL certificate.
Contact MIMA
- MIMA Digital Services Co., Ltd.
- Tax Code: 0318672839
- Address: Hoc Mon District, Ho Chi Minh City, Vietnam
- Hotline/Zalo: +84 909 035 333
- Email: info@mimadigi.com
- Website: https://mimadigi.com
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