What is a Domain Name and Why is it Important?
When you buy a domain name, you are acquiring the right to use that name for a specific period (usually 1 year, renewable).
Things to Consider Before Buying a Domain Name
Before deciding to buy a domain name, businesses should consider several important factors to optimize long-term usage efficiency:
- Short, memorable domain name: Helps customers easily find, easily type, and reduce spelling errors.
- Relevant to the brand: The domain name should be consistent or close to the business name to increase brand awareness.
- Suitable domain extension: .com, .vn, .com.vn are common, but startups or special organizations can choose .tech, .org, .store...
- Not infringing on copyright: Check if the domain name coincides with a registered trademark.
Serious investment from the moment of buying a domain name will help businesses avoid legal risks and build a sustainable brand from the start.
Should You Register a Domain Name Long-Term?
Buying a domain name for 1 year is a popular choice, but for businesses with clear orientations, it is advisable to register for 2 - 5 years or a maximum of 10 years. Benefits:
- Reduces the risk of forgetting to renew and losing ownership
- Optimizes costs if discounted based on term
- Increases credibility with Google by demonstrating brand seriousness
At MIMA, customers are reminded of the expiration date 30 - 60 days in advance and supported with quick renewal via Zalo, SMS, email.
Should You Buy Multiple Domain Names at Once?
Registering multiple domain names related to the brand helps:
- Protect the brand: Prevent others from buying variations of your domain name (.com, .vn, with accents, without accents, abbreviations...)
- Multi-channel marketing strategy: Can use subdomains for landing pages, separate advertising campaigns
- Maintain a competitive advantage: Prevent competitors from registering similar domain names
MIMA provides centralized management services for multiple domain names, reminders, and conversion support, helping you confidently develop your brand in the long term.
Why buy a private domain name instead of using a free one?
- Professionalize the brand: Owning a private domain name makes the website and email look more reliable in the eyes of customers.
- Increase recognition: A memorable domain name related to the brand will help customers find you faster.
- Support SEO: A domain name that matches or is close to the keyword can help improve search rankings.
- Protect the brand: Prevent others from registering a domain name that is the same as your brand name.
How Long Does It Take to Activate a Domain Name After Purchase?
Typically, after completing the payment, the domain name will be activated within a few minutes to a few hours, depending on the DNS update speed. However, for the domain name to actually function (point to the website or email), additional technical steps are required, such as:
- Pointing the A record to the hosting IP
- Setting up MX records for business email
- Activating SSL if available
At MIMA, you receive A-Z technical support, ensuring that the domain name operates smoothly in a short time after purchase.
Smart Domain Name Purchase Strategy for Businesses
When a business decides to invest in a domain name, it's not just the beginning of an online presence, but also the foundation for the entire digital brand ecosystem. Choosing and buying a domain name strategically will help businesses clearly position themselves, create a lasting impression, and increase their competitiveness in the market.
Buy domain names according to a long-term brand orientation
A good domain name is not only used to run a temporary marketing campaign. It needs to be sustainable and capable of developing over time, including:
- Official domain name according to the brand name: For example, congtyabc.com or abcgroup.vn
- Popular variations to avoid confusion: such as with hyphens, abbreviations, no accents
- Subdomains for each department, campaign: support.tenmien.com, blog.tenmien.vn
- International domain names if there is an intention to expand: such as .com, .net, .asia, .global...
Registering these domain name versions in advance not only helps businesses control their image, but also avoids the situation of being registered by competitors or other individuals for malicious purposes.
Understanding the domain name lifecycle
A domain name is not a permanent asset - you only lease the right to use it according to a cycle, usually from 1 to 10 years. After that time, if not renewed, the domain name will go through the following stages:
- Expired: Cannot be used, but there is still a possibility of renewal.
- Renewal with a fee (Redemption): The domain name falls into the recovery phase, incurring an additional (very high) redemption fee.
- Completely deleted (Pending Delete): After that, the domain name is brought back to the free market, anyone can buy it.
Therefore, managing domain names closely, monitoring deadlines and making timely renewals is extremely important for any business.
Domain names and the relationship with SEO
The domain name is no longer the only factor determining SEO rankings, but it still plays a significant role:
- Domain name contains the main keyword: Can support improving the ability to appear on search engines.
- Easy to remember and easy to type domain name: Increases the likelihood of returning from users and reduces bounce rates.
- Domain name age: Domain names that have been operating stably for many years are often rated higher by Google.
- Clean domain name history: Avoid domain names that have been penalized or used for spam purposes in the past.
A sustainable SEO strategy always starts with choosing a reasonable domain name that is consistent with the business's development orientation.
Does the domain name need to be exactly the same as the company name?
It doesn't necessarily have to be 100% the same, but the closer it is to the business name, the better, to ensure consistency in brand recognition. For example:
- A company named "An Nhien Technology" can choose: annhien.com, annhien.vn or congngheannhien.com
- If the brand name is already taken, you can add suffixes such as: .group, .tech, .vn or use an abbreviation
In addition, it is also necessary to check whether that domain name coincides with a registered trademark or not, to avoid legal risks in the future.
Common mistakes when buying a domain name
- Choosing a domain name that is too long or complex: A domain name like “dichvuthietkewebsitechuyennghiep247.com” can be confusing, easy to misspell, and difficult to remember.
- Not checking the domain name history: If a domain name has been listed as spam or contains bad content, it can negatively affect your current reputation.
- Choosing a domain name with accents or easy-to-misunderstand words: For example: "thietkexinh.com" can be misread as "thiết kế xinh" or "thiết kệ xinh" depending on the context - affecting brand recognition.
- Buying a domain name but not planning to use it: Many businesses buy a domain name and... leave it there. If you don't exploit it immediately with a landing page, website, or email, it will be a waste of resources.
Domain name with e-commerce strategy
If the business operates in the field of e-commerce or online sales, the domain name is even more valuable:
- It's where customers return every time they want to buy goods
- Helps create more trust when advertising on Facebook, Google
- Allows building a website with online payment capabilities, connecting warehouse, CRM
- Easy-to-remember domain name helps customers return without needing to search through Google
Registering a domain name - what do you need to prepare?
Before buying, you should prepare:
- List of expected domain names (prioritize short, easy to remember, no accents, no confusion)
- Personal/business registration information (used to confirm the owner)
- Fast payment method (to ensure you can buy the domain name before someone else)
- Clearly identify the desired term (1 year, 3 years or 10 years)
Should you hire someone else to own the domain name?
The answer is NO. The domain name needs to be owned by the individual or legal entity that uses it. If you hire another unit and let them own it, you may encounter risks:
- Lose control of the domain name if the two parties stop cooperating
- Be occupied by the domain name when a dispute occurs
- Unable to convert, renew or access the system when needed
Ensure that the owner information is declared accurately, clearly and under your control.
Hosting – An Indispensable Website Storage Place After Buying a Domain Name
What is hosting?
Hosting is the storage space for all source code, images, data... of the website. If the domain name is the house address, then hosting is the land to build that house (website).
Why is hosting important when buying a domain name?
Even if you have purchased a domain name, but without hosting, the website still cannot operate. Hosting directly affects:
- Page loading speed
- Access load capacity
- User information security
- User experience and SEO
Popular hosting types
- Shared Hosting: Sharing resources with many other websites - suitable for small, new websites.
- VPS Hosting: Separate resources on a virtual server - suitable for websites with moderate traffic.
- Dedicated Server: Private server - for large businesses, with high requirements for performance and security.
- Cloud Hosting: Flexible, easy to expand - a popular trend today.
What's different about hosting at MIMA?
When you buy a domain name at MIMA, you are advised on a hosting package suitable for your actual needs:
- Powerful infrastructure, high security
- Quick WordPress, WooCommerce installation
- Periodic data backup
- 24/7 technical support
- Server located in Vietnam - stable access speed
Common Mistakes When Buying a Domain Name But Not Deploying Suitable Hosting
Many people buy a domain name but choose a cheap, incompatible hosting package, leading to a series of problems:
- Slow page loading speed: Reduces user experience and SEO rankings.
- Limited capacity: The website cannot expand, easily freezes if traffic increases suddenly.
- Lack of security: Cheap hosting often does not have layers of protection against cyber attacks.
- Difficult to upgrade: Encounter difficulties when converting to VPS or Dedicated Server later.
Therefore, from the moment you buy a domain name, choose a reputable hosting provider like MIMA to ensure the system operates stably and develops in the long term.
Business Email – An Indispensable Service When Buying a Domain Name
What is business email?
Business email is an email address that uses a private domain name (for example: info@companyname.com) instead of using regular Gmail or Yahoo.
Benefits of business email
- Increase professionalism: An email with a private domain name extension helps create more credibility compared to free email.
- Centralized management: Easily assign rights, control work content between departments.
- Information security: Business email has better spam and malware protection capabilities.
- Integration with team work tools: Such as Google Workspace, Microsoft 365…
How is business email related to buying a domain name?
You can only create business email if you own a private domain name. Therefore, immediately after buying a domain name, you should deploy business email to start operating a professional and effective business.
Situations Where Business Email is Needed Immediately After Buying a Domain Name
- Set up a professional customer care system: Business email helps increase credibility when sending quotes, contracts, and customer consulting.
- Send newsletters: Build an effective email marketing campaign, avoiding being flagged as spam like free Gmail.
- Connect with CRM: Integrate business email into customer management software, increasing efficiency in administration.
- Verify advertising accounts (Google Ads, Facebook Ads): Some platforms require email attached to a private domain name to increase authenticity and credibility.
Owning business email immediately after buying a domain name helps you start a professional business, without missing out on opportunities to reach potential customers.
SSL – Secure Website and Increase Credibility When Buying a Domain Name
What is SSL?
SSL (Secure Sockets Layer) is a security certificate that helps encrypt data when users access the website. A website with SSL will have a padlock icon on the browser and start with "https://".
Benefits of installing SSL after buying a domain name
- Increase credibility: Customers feel safer when accessing websites with SSL.
- Protect data: Prevent information theft from hackers.
- Improve SEO: Google appreciates websites with SSL and often prioritizes higher rankings.
- Required in online payments: Payment gateways require websites to have an SSL certificate.
Popular SSL types
- DV SSL (Domain Validation): Domain authentication, quick installation - suitable for personal websites, landing pages.
- OV SSL (Organization Validation): Business authentication - suitable for company websites.
- EV SSL (Extended Validation): Highest level of verification - for large businesses, banks, e-commerce.
Why buy SSL at the same time as a domain name at MIMA?
- Quick integration of SSL installation after purchasing a domain name
- Reputable certificates from international organizations: Comodo, Sectigo, Digicert…
- Lifetime technical support: Renewal, installation, SSL maintenance at no extra cost
- Preferential price when purchased with a domain name
Buying a Domain Name Is Not Simple – Choose a Reputable Supplier
Many businesses only care about cheap prices when buying a domain name and forget that after-sales service, technical support, and security are the factors that determine success in website operation.
Why should you buy a domain name at MIMA?
Don't just stop at choosing a beautiful domain name. Choose a reputable partner like MIMA Trading and Service Company Limited to receive comprehensive support from consulting to operation.
Buying a Domain Name at MIMA – A Complete Service Package From A-Z
What does MIMA offer when you buy a domain name?
- Consultation to choose a suitable domain name: according to brand, industry, target audience
- Register the domain name under your own name: transparent, clear, supports periodic renewals
- Integrate hosting, business email and SSL immediately: no need to find another provider
- Monitor warnings about domain name expiration: via email, SMS, Zalo
- Automatic renewal: avoid losing ownership
- Protect owner information: avoid spam or impersonation
How does the accompanying service ecosystem at MIMA support you?
Buying a domain name is just the starting point. MIMA provides a comprehensive digital ecosystem:
- SEO-standard website design
- SEO service to get your website on Google's TOP
- High-speed hosting
- Secure business email
- SSL certificate to protect your website
- Full website administration
When Should You Buy the Accompanying Services?
- Immediately after buying a domain name: Helps the website be ready to operate, ensuring synchronization.
- When deploying an online marketing campaign: Strong hosting, professional email and SSL are mandatory factors.
- When you need to expand the website scale: You need to upgrade hosting, add email accounts, or use advanced SSL.
- When digitally transforming: Accompanying services help you professionalize your brand in the digital environment.
Contact Information:
- MIMA Trading and Service Company Limited
- Tax code: 0318672839
- Address: 31/3B Hamlet 43, Dong Thanh Commune, Ho Chi Minh City
- Hotline: 0909 035 333
- Email: info@mimadigi.com
- Website: https://mimadigi.com
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