Mistakes to Avoid When Registering a Domain Name for Your Business

Domain Name Registration: Mistakes to Avoid That Businesses Should Know

In the digital age, owning a domain name is mandatory for any business that wants to assert its online position. However, many businesses make serious mistakes when registering a domain name, leading to brand loss, reduced reputation, SEO impact, and high costs to handle the consequences.

In this article, MIMADIGI will help you better understand the common mistakes that many businesses make when registering a domain name, from choosing an unsuitable name to ignoring security, failing to check trademark rights, or choosing an unreliable provider. At the same time, the article also provides practical solutions to help businesses choose effective domain names, optimize SEO, and protect their brand in the long term.

What is Domain Name Registration and Why Shouldn't Businesses Take It Lightly?

Domain name registration is the process of selecting and purchasing the right to use a unique website address (domain name) to be associated with a brand, product, or service. This is a core part of brand recognition, marketing, and online development strategy.

A Good Domain Name Will:

• Increase credibility in the eyes of customers
• Create a brand highlight in the digital environment
• Support SEO campaigns, advertising, and email marketing
• Be the foundation for expanding channels such as websites, landing pages, blogs…

Conversely, if a business registers a domain name incorrectly or too carelessly, the consequences can be significant.

Mistake: Registering a Domain Name That Does Not Match the Brand

Many businesses choose domain names based on personal preferences or "just to get it done", without reflecting the brand.

This Causes:

Difficulty for customers to recognize

Inability to expand or develop brand branches later

Loss of consistency in the online ecosystem

Example: The brand is “An Nhien Decor” but the domain chosen is noithatdep123.com → customers cannot associate it with the original brand, reducing credibility.

Solution: Always prioritize choosing a domain that is identical or closely similar to the brand name.

Choosing a Domain Name That Is Too Long, Difficult to Remember, or Easy to Misspell

A lengthy domain name is not only difficult to type but also easy to forget, difficult to share, and affects the customer's ability to return.

Example

dichvuchothuethietbigiaitrihochiminh.com.vn

shopthoitrangtreemphuonghoangtanbinh.vn

Domain Names Like These Cause Users To

Easily misspell when typing

Not remember if only heard by word of mouth

Hesitate to share via email, social media, messages

Registering a short, easy-to-read, and easy-to-remember domain name is a long-term strategy that helps the brand spread faster, be more user-friendly, and advertise more effectively.

Forgetting to Choose a Domain Extension Suitable for the Target Market

A common mistake is choosing a domain extension that is not suitable for the target customer.

Example

Domestic services but using .org, .info → easily causing misunderstanding

Want to expand internationally but only using .vn, without .com or .co

The lack of synchronization of domain extensions makes it difficult for businesses to develop multi-channel strategies, and even lose customers to competitors if they own a similar domain with a more popular extension.

Solution

If operating in the Vietnamese market → prioritize .vn or .com.vn

If targeting international or e-commerce markets → should have .com

Can register multiple extensions to protect the brand from being counterfeited

Registering a Domain Name Without Checking Trademark Rights First

• This is a serious mistake, especially for new businesses. Using a domain name that has been trademarked by another business can cause you to:
• Be sued for infringing intellectual property rights
• Have the domain revoked or forced to transfer it
• Seriously affect the company's image

Solution

• Before registering a domain name, check:
• Is the brand name registered with the Intellectual Property Office?
• Has anyone used it on social media platforms?
• Has the domain ever been disputed or used for inappropriate purposes?

Not Registering Brand Domain Names Early

Many Companies Do Not Value Domain Names When They Are First Established, Leading To:

• Beautiful domain names being registered by others
• Having to use secondary, lengthy, unprofessional domains
• Paying a large cost to buy back the domain later
• Some brands have had to spend hundreds of millions, even billions of dong to buy back domain names that match their brand name because they did not register them in time.

Message: Registering a domain name earlier is cheaper and less risky.

Choosing an Unreliable Domain Name Provider

Registering a domain name through platforms of unknown origin and without good technical support can lead to:

• Loss of control over the domain if administrative information is lost
• Being charged unreasonably high renewal fees
• Lack of security support, no domain email, no configuration support

Notes When Choosing a Provider

• Has a clear operating license
• Has Vietnamese support, professional customer care
• Has a transparent price list and online domain management tools

Failing to Renew the Domain Name in Time, Leading to Loss

A common but dangerous mistake: forgetting to renew the domain name. If the domain expires:

• The website will stop working immediately
• Business emails will stop working
• There is a risk of being bought by someone else (domain sniping)

Solution

• Enable auto-renewal
• Buy a domain for 2 – 5 years if you have the budget
• Set a reminder on the internal system

Not Securing Information When Registering a Domain Name

When registering a domain name, if you do not enable the WHOIS information masking feature, then:

• Email, phone number, domain management address may be made public
• Hackers can easily find and attack administrative accounts
• Opponents can easily exploit information
• In addition, many domains are taken over just because the administrative email is hacked.

Solution

• Always enable WHOIS information masking
• Use a separate email for domain management
• Enable 2-factor authentication (2FA)

Not Synchronizing the Domain Name with Social Media and Other Channels

• Some businesses choose a domain name but do not check other channels, leading to:
• Fanpage, TikTok, YouTube have different names from the domain
• Customers have difficulty remembering or confusing them
• Loss of brand synchronization, reduced credibility

Solution

Before registering a domain, do:

• Check if the username is available on Facebook, Instagram, TikTok
• Develop a strategy to synchronize brand identity from the beginning
• Use short, consistent names

Domain Name Registration and Impact on Long-Term Branding Strategy

A good domain name not only serves the website – but is also part of a long-term brand positioning strategy. If a business registers a suitable domain name from the beginning, you will:

• Easily develop into a chain of sub-brands (subdomains, product branches)
• Easily associate with slogans, TVCs, visual identity
• Easily protect against the risks of brand encroachment or imitation
• Conversely, if the domain you choose does not reflect the brand's direction, you will constantly have to change it, causing confusion in the eyes of consumers.

Impact of Registering the Right Domain Name on Overall SEO Effectiveness

If the Domain Name Is Registered to Match the Industry Keywords

• Increase relevance in natural SEO
• Easily attract backlinks because users clearly see the website's topic
• Easily achieve a quality score when running Google Ads

However, if you abuse keywords or stuff them, you may be penalized by Google as spam. For example:

• mayhutbui-giare-dotphahocthcm.com → unnatural, hard to remember, lacks credibility
• Ideally, combine the brand name and industry, for example: giaybang.vn, mimadigi.com, noithatmoc.vn

The Difference Between a Good Domain Name and a Free Domain

Many businesses start by choosing a free domain (as a subdomain like tenmien.mybiz.site) to save costs, but in reality:

• Free domains are not highly rated by Google
• Lack of complete control (if locked, data is lost)
• Do not build trust with customers
• Cannot use professional domain email

Registering a private domain is the first step to building a well-organized, professional business that is easy to develop sustainably.

Diverse Domain Name Registration Strategy to Protect the Brand

One main domain name is not enough. Many large businesses apply the strategy of buying all domain names related to their brand, including:

• Misspelled variations (e.g., tikin.vn, tikii.com)
• Different extensions: .vn, .com, .net, .store, .app
• Accompanying industry keywords (tikinhaccu.vn, tikinha.vn)

Reason

• Avoid being used by competitors or third parties using confusing domains
• Increase the ability to expand the brand by market, region, or ancillary service
• Helps with diverse SEO, making it easy to build a satellite website network if needed

Registering a Domain Name: Should You Choose a Name Based on the Brand or Product?

A common question with small businesses or startups: should you choose a domain based on the brand name or the main product?

The Answer Depends on the Long-Term Development Strategy

Tip: If you have enough budget, register both – both the domain brand and the main product domain.

Importance of Updating Contact Information When Registering a Domain Name

A Common and Extremely Dangerous Mistake

Registering a domain name using personal information of an employee or intermediary, not the business owner.

Consequences

• When the staff resigns, you lose control of the domain
• If you forget your login information, you cannot recover it
• Legal risks if the domain is used for large business activities

Solution

• Always use an email, phone number, and registration information in the company's name
• Store a backup of domain management information in a safe place
• Authorize one person to be responsible for the domain, with clear internal backups

Why Choose a Provider That Supports Comprehensive Domain Management Services?

Registering a Domain Name Is Not Just Buying – It Also Requires Management After Registration

Periodic renewal

DNS configuration, email, SSL, security

Create subdomains, redirects, connect to CRM systems

If the Provider Does Not Provide Good or Unprofessional Support

Waste time handling technical issues yourself

Easily encounter security errors, website crashes, or email loss

Cannot optimize marketing performance

MIMADIGI provides a full domain name registration and management service – from naming, buying domains, configuration, security to system synchronization.

Not Taking Advantage of the Domain to Expand the Communication Strategy

A domain name is not just a website address. Businesses can use the domain to:

Create brand emails (name@domain.com)

Create subdomains for marketing campaigns (event.domain.com)

Create landing pages for each product

Connect with CRM systems, Chatbots, Email automation...

If you just “register for the sake of it”, you will miss many opportunities to expand your digital brand.

Avoid Mistakes – Register a Domain Name Correctly from the Start

Registering a domain name is a starting step but has a long-term impact. Avoid mistakes such as:

Naming it incorrectly for the brand

Choosing a domain that is too long and difficult to remember

Not registering early

Not securing and renewing fully

Forgetting the long-term development strategy

The right domain name decision will save hundreds of hours and millions of dong in the future.

Need Professional Business Domain Name Registration Support?

Contact MIMADIGI – a unit that provides comprehensive digital brand consulting and implementation:

• Consulting on naming a domain that suits the industry
• Registering a domain with security, email under the domain name
• Configuration support, website design, landing page, email, DNS
• Easy-to-use management interface – high security

Contact Information for Reliable Domain Name Registration Support

• MIMA Trading Service Company Limited
• Address: 31/3B Thoi Tu 1 Hamlet, Dong Thanh Commune, Ho Chi Minh City, Vietnam
• Hotline: 0909 035 333
• Website: https://mimadigi.com
• Email: info@mimadigi.com