How to Conduct SEO-Standard Keyword Research?

How to Conduct SEO-Standard Keyword Research?

03/06/2025 01:50 PM 56 Views
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    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Keywords are the bridge between searchers and your content. Choosing the right keywords not only helps your website reach the top of Google but also attracts the right potential customers, increasing conversion rates. SEO-standard keyword research is the first and most important step in any SEO strategy.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Steps to Conduct SEO-Standard Keyword Research

    Identify Goals and Target Customers

    • Before you begin, you need to clearly understand your SEO goals and target audience. What do you want customers to search for? Who are your customers, what are their needs, and how do they search? Is the SEO goal to increase sales, increase traffic, or build brand awareness? This helps you target the right keywords, avoiding choosing keywords that are too generic or not relevant to your target audience.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Create a Preliminary Keyword List

    • Based on your knowledge of your product, service, or field, list related keywords that you think customers might search for. For example, if you sell sports shoes, preliminary keywords could be "men's sports shoes", "running shoes", or "sneakers".

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Use Keyword Research Tools

    • To expand and optimize the preliminary keyword list, you should use keyword research tools such as Google Keyword Planner, Ubersuggest, Ahrefs Keyword Explorer, AnswerThePublic, or Google Trends. These tools will help you find more related keywords, identify keywords with good search volume, and assess competitiveness.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Categorize Keywords by Search Intent

    • Users search with different intents, such as searching for information, navigating to a website, or making a purchase. You should prioritize transactional keywords if the goal is to increase sales or combine a variety of keywords to build rich content.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Choose Long-Tail Keywords

    • Long-tail keywords are phrases of three to five words or more, usually with lower search volume but lower competition and higher conversion rates. For example, instead of "sports shoes", choose "men's authentic cheap sports shoes Hanoi".

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Check Competitors

    • Research what keywords your competitors are using to find untapped keyword opportunities or better content writing methods. You can use tools like Ahrefs, SEMrush, or Ubersuggest to analyze competitor keywords.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Evaluate and Select Final Keywords

    • Based on criteria such as monthly search volume, competition difficulty, relevance to products/services, and user search intent, select a suitable list of keywords to focus on optimizing.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You

    Tips for Conducting SEO-Standard Keyword Research

    Don't just focus on keywords with large search volumes and ignore long-tail keywords. Always update and expand the keyword list according to new trends. Combine primary and secondary keywords naturally in the content. Monitor keyword performance after optimization to make timely adjustments.

    How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You


    Huynh Ngoc Thao Tien

    Content Specialist

    Is a skilled content marketing professional with extensive experience in website design, SEO, fanpage management, and Google Maps optimization. Her strength lies in crafting engaging content strategies that help businesses increase online visibility and build strong digital brands.

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    How to Conduct SEO-Standard Keyword Research?
    How to Conduct SEO-Standard Keyword Research?
    SEO-standard keyword research is the foundation for building content in the right direction, increasing the ability to reach potential customers, and improving website rankings on Google. Invest time in this step to achieve the best SEO results.

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