How to Conduct SEO-Standard Keyword Research? Let MIMADIGI Guide You
Keywords are the bridge between searchers and your content. Choosing the right keywords not only helps your website reach the top of Google but also attracts the right potential customers, increasing conversion rates. SEO-standard keyword research is the first and most important step in any SEO strategy.
Steps to Conduct SEO-Standard Keyword Research
Identify Goals and Target Customers
- Before you begin, you need to clearly understand your SEO goals and target audience. What do you want customers to search for? Who are your customers, what are their needs, and how do they search? Is the SEO goal to increase sales, increase traffic, or build brand awareness? This helps you target the right keywords, avoiding choosing keywords that are too generic or not relevant to your target audience.
Create a Preliminary Keyword List
- Based on your knowledge of your product, service, or field, list related keywords that you think customers might search for. For example, if you sell sports shoes, preliminary keywords could be "men's sports shoes", "running shoes", or "sneakers".
Use Keyword Research Tools
- To expand and optimize the preliminary keyword list, you should use keyword research tools such as Google Keyword Planner, Ubersuggest, Ahrefs Keyword Explorer, AnswerThePublic, or Google Trends. These tools will help you find more related keywords, identify keywords with good search volume, and assess competitiveness.
Categorize Keywords by Search Intent
- Users search with different intents, such as searching for information, navigating to a website, or making a purchase. You should prioritize transactional keywords if the goal is to increase sales or combine a variety of keywords to build rich content.
Choose Long-Tail Keywords
- Long-tail keywords are phrases of three to five words or more, usually with lower search volume but lower competition and higher conversion rates. For example, instead of "sports shoes", choose "men's authentic cheap sports shoes Hanoi".
Check Competitors
- Research what keywords your competitors are using to find untapped keyword opportunities or better content writing methods. You can use tools like Ahrefs, SEMrush, or Ubersuggest to analyze competitor keywords.
Evaluate and Select Final Keywords
- Based on criteria such as monthly search volume, competition difficulty, relevance to products/services, and user search intent, select a suitable list of keywords to focus on optimizing.
Tips for Conducting SEO-Standard Keyword Research
Don't just focus on keywords with large search volumes and ignore long-tail keywords. Always update and expand the keyword list according to new trends. Combine primary and secondary keywords naturally in the content. Monitor keyword performance after optimization to make timely adjustments.
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