Entity SEO: A New Trend for Rapidly Increasing Website Trust

Entity SEO: A New Trend for Rapidly Increasing Website Trust with MIMADIGI

What is Entity SEO?

Entity SEO is an optimization method based on the concept of "entity" – a thing that Google and search engines understand as a distinct object, with a specific nature and connection to other entities. An entity can be a person, place, event, product, or concept.

Instead of relying solely on keywords, Entity SEO focuses on building and clarifying the relationships between entities, helping search engines better understand the content and context of your website.

Why is Entity SEO Important?

Google is increasingly developing its ability to understand natural language and context through models such as Knowledge Graph, BERT, MUM... Entity SEO helps:

• Increase website trust: When your website clearly links to reputable entities, Google will rate it higher.
• Improve visibility in enhanced search results: Such as Featured Snippets, Knowledge Panels, and featured snippets.
• Make SEO more sustainable: Instead of focusing solely on keywords, build an ecosystem of entities that support each other.
• Enhance user experience: Clear, relevant, and complete content helps readers easily find the information they need.

Steps to Build Effective Entity SEO

Identify the main entities related to your field

• You need to identify important entities, such as brand names, products, services, locations, prominent figures... This helps focus on building a related entity ecosystem.

Create quality content with strong links between entities

• Content should clearly show the relationship between entities, for example: brand linked to product, product linked to manufacturer, location related to service... This helps Google better understand the context.

Use Structured Data (Schema Markup)

• Schema helps mark entities on your website, making it easier for search engines to identify and connect information. For example: Schema about organizations, products, events, locations,... is very useful for Entity SEO.

Build reputable links with external entities

• Linking to reputable websites with high authority in related fields will help increase trust for your website. At the same time, being mentioned on other websites also helps strengthen the entity.

Optimize Google My Business and other platforms

• Especially for local businesses, optimizing Google My Business is also a way to build a strong entity, helping to increase credibility and visibility in local search results.

How is Entity SEO different from Traditional SEO?

Traditional SEO focuses heavily on keywords and on-page optimization (Onpage SEO) or building backlinks to improve rankings. Meanwhile, Entity SEO focuses on building an entity ecosystem, connecting information logically and in depth to help search engines better understand your website and the field you are operating in.

Entity SEO is suitable for industries that require high accuracy and reputation such as healthcare, finance, education, large brands, and local businesses.

Outstanding Benefits of Applying Entity SEO

• Helps your website easily achieve special positions on the search engine results page (SERP).
• Increases credibility and professionalism in the eyes of customers and search engines.
• Helps maintain stable rankings and avoids falling rankings when the Google algorithm changes.
• Increases the ability to appear in voice search and smart devices.