5 Common SEO Mistakes That Prevent Your Website From Ranking on Google - Let's Explore With MIMADIGI
SEO is an important strategy to help your website reach your target audience and increase traffic. However, many websites still fail to rank on Google despite investing a lot of effort, often due to basic SEO mistakes. Here are 5 common mistakes you should avoid to improve your SEO effectiveness.
Lack of Keyword Research or Choosing Inappropriate Keywords
Keywords are the foundation of SEO. If you don't research carefully or choose keywords that are too general, too competitive, or irrelevant to the content, your website will find it very difficult to rank. Not understanding what your target audience is searching for also means that your content will not meet their needs.
How to fix:
- Research keywords carefully using tools like Google Keyword Planner, Ubersuggest, and Ahrefs.
- Choose keywords that are relevant to your field and have a decent search volume.
- Prioritize long-tail keywords that have lower competition and higher conversion rates.
Poor Quality, Duplicate, or Valueless Content
Google highly values helpful, unique content that meets user needs. Poor quality or copied content not only fails to rank well but can also be penalized.
How to fix:
- Create new, engaging content that solves real problems for readers.
- Avoid copying content from other websites. If you need to refer to it, rewrite it in your own language and add value.
- Update content regularly to keep it fresh and accurate.
Incomplete or Incorrect On-Page SEO Optimization
SEO On-page includes elements such as title tags, meta descriptions, URLs, heading tags (H1, H2…), images, and page load speed. If you optimize incorrectly, repeat keywords too much, or miss these elements, Google will have a hard time understanding your page's content.
How to fix:
- Make sure the title and description contain the main keyword and are appealing to users.
- Use a logical heading structure to divide the content.
- Optimize images by naming files and using SEO-standard alt tags.
Increase page load speed by reducing image size, using quality hosting, and compression techniques.
Website is Not Mobile-Friendly
Nowadays, over 70% of users access the internet via mobile phones. Google also prioritizes mobile-friendly websites in search results. If your website is not responsive or loads slowly on mobile phones, your ranking will be seriously affected.
How to fix:
- Use a responsive design interface that automatically adjusts to all devices.
- Optimize page load speed on mobile devices.
- Test your website on tools like the Google Mobile-Friendly Test to ensure compliance.
Lack of or Mistakes in Backlink Building
Backlinks are still one of the important factors that help increase the credibility of a website. However, many websites do not build backlinks correctly or use backlinks from low-quality, spammy sources, causing Google to view them negatively.
How to fix:
- Build backlinks from reputable websites that are relevant to your field.
- Avoid buying backlinks in large quantities or using backlinks from spam pages.
- Focus on building natural backlinks through quality content and cooperation with partners.
Contact Information
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Address: Hoc Mon, Ho Chi Minh City
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Email: info@mimadigi.com
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