What Pages Should a Website Have to Sell Effectively?

In the digital age, a website has become a leading tool for businesses to reach customers, introduce products, and generate orders. However, not all websites can sell effectively if they lack essential content pages.

So, what pages should a website have to sell well, increase conversions, and retain customers in the long run? The following article by MIMA Trading and Service Co., Ltd. will help you understand the standard sales website structure and the essential pages.

Why Does Website Structure Affect Sales Performance?

Before delving into specific pages, it's important to understand that an effective sales website not only needs to be beautiful but also have a logical and informative structure.

Visitors to the website are like entering a real store. If they find everything cluttered, difficult to find, and lacking information, they will leave immediately and look for competitors. Conversely, if the website is meticulously designed, has all the necessary pages, and is logically navigated, they will easily make a purchase decision.

Essential Pages on an Effective Sales Website

Below is a list of important pages that help a website sell effectively, with a clear analysis of the role and purpose of each page:

Homepage – The Face of the Business

The homepage is the first place customers visit when entering the website. This is the most important page and needs to be prominently designed with a clear strategy.

An effective homepage needs:

• A brief introduction about the business/main products.
• Attractive banners with CTAs (call-to-action buttons).
• Prominent product categories, promotions, customer reviews.
• Quick links to other important pages (products, contact, etc.).

Goal: Keep users engaged and direct them to specific purchasing pages.

Product Categories – Organized for Easy Search

If you sell many products/services, categorization is mandatory. The category page helps users easily filter and find the right products they need.

Elements needed on the category page:

• A list of products displayed in a grid or list format.
• Filters by price, color, brand, size, etc.
• Clear display of thumbnail images, product names, and prices.

Goal: Help users quickly access the product groups they are interested in.

Product Detail Page – Persuade and Convert

This page determines whether the customer buys or not. Therefore, the content and layout must be clear, attractive, and informative.

An effective product detail page needs:

• High-quality images (multiple angles, zoom, video if available).
• Detailed descriptions of uses, features, materials, etc.
• Selling price, promotions, delivery time.
• Clear "Buy Now" or "Add to Cart" buttons.
• Return/exchange policy, warranty, payment options.
• Reviews and comments from real buyers.

Goal: Create enough trust and information for customers to make a purchase decision.

Cart – Where Customers Check Before Payment

The cart page is where customers compile the products they have selected to prepare for payment. This page needs to be simple, easy to understand, and clear about the information.

Needs to have on the cart page:

• List of selected products (image, name, price, quantity).
• Options to update quantity, delete products.
• Total order value.
• Buttons for "Continue Shopping" and "Proceed to Checkout."

Goal: Help customers check quickly, without confusion, and easily continue to the payment step.

Checkout – Optimize for Simplicity and Clarity

This page is where customers make the final decision. If it's complicated, customers will abandon their cart. If it's concise and clear, you'll increase the order completion rate.

Should have:

• A simple form to collect information (name, address, phone number, email).
• Options for delivery and payment methods.
• Order summary.
• Clear "Confirm Order" (CTA) button.

Goal: Optimize conversion rates, reduce cart abandonment rates.

About Us – Increase Brand Trust

The about us page helps customers understand more about the business, the origin of the products, mission, and vision. This is a page that creates trust.

Suggested content for the about us page:

• History of formation.
• Core values, vision, mission.
• Founding team, corporate culture.
• Company images, prominent activities.

Goal: Build trust and credibility with new customers.

Contact Us – A Bridge Between Customers and Business

The contact page is where customers need support or want more advice before buying. Making it easy to contact is extremely important.

Needs to have:

• Phone number, email, address.
• Google Maps (if there is a showroom/store).
• Quick contact form.
• Integration of live chat, Zalo, Messenger if available.

Goal: Create professionalism and provide the best customer support.

Policies (Purchase, Return, Privacy, Shipping Policies)

Online customers are very interested in policies to ensure their rights. These pages help businesses:

• Transparent transaction process.
• Increase purchasing confidence.
• Reduce disputes and provide effective after-sales support.
• The policy page should include:
• Return/exchange policy.
• Warranty policy.
• Shipping policy.
• Privacy policy.

News/Blog – Increase Interaction and Support SEO

The blog page not only helps provide useful information to customers but is also a powerful SEO tool, attracting more organic traffic.

Topics to blog about:

• Product usage guides.
• Shopping tips and experiences.
• Market trends.
• Real customer feedback.

Goal: Create value and attract potential customers through content.

FAQ (Frequently Asked Questions) – Reduce Customer Support Load

Customers often have recurring questions such as: "how long does delivery take?", "can I check the goods?", etc. Instead of having to answer each person, you should create a separate FAQ page.

The FAQ page should have:

• Clear, concise questions and answers.
• Categorization by topic: shopping, payment, shipping, etc.

Goal: Help customers find answers themselves, saving support time.

Additional Pages to Increase Conversions

In addition to the main pages above, the website can add some additional pages to enhance sales performance:

• Promotions/flash sale page: Increase sales on special occasions.
• Member/Sign-up for offers page: Collect customer data.
• Customer reviews/feedback page: Create social proof.

Notes when designing pages on a sales website

• Optimize for mobile devices (responsive) because more than 60% of users shop via phone.
• Fast page loading speed to avoid losing customers.
• Clear, visible, and prominent CTAs on each page.
• Friendly, easy-to-navigate interface, not confusing.
• Invest in images, SEO-standard content to increase visibility on Google.

Professional Website Design with MIMA

At MIMA Trading and Service Co., Ltd., we provide website design services that meet UX/UI standards and SEO standards, with all the necessary pages, optimized user experience and increased conversion rates.

Advantages of choosing MIMA:

• Consultation on website structure suitable for products/services.
• Beautiful, easy-to-use interface, optimized on all devices.
• Full integration of sales features.
• Support for SEO-standard content, conversion standards.
• Warranty and technical support after design.

Contact Information
If you have a need for professional website design, contact us immediately for a free consultation:

MIMA TRADING AND SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com