In today's digital age, a website is not just a business's “business card” on the Internet, but also a key tool to increase conversion and boost revenue. However, to achieve the desired results, your website needs to be designed with UX/UI standards. So what is UX/UI? Website design standard UX/UI has how to affect the conversion rate of businesses? Let's together MIMA Trading and Service Co., Ltd learn more in the article below.
What is UX/UI?
UX (User Experience) – User Experience
UX stands for User Experience, meaning the user experience when they access and use the website. A good UX design helps users:
- Easily find the necessary information.
- Interact conveniently, without encountering obstacles.
- Feel satisfied and willing to return next time.
- UX relates to information architecture, user journey, page loading speed, navigation, mobile-friendliness, etc…
UI (User Interface) – User Interface
UI stands for User Interface, referring to the display interface of website like:
- Colors, layout, typography, images.
- Buttons (CTA), forms, motion effects.
- Visually appealing, easy to see, creating a professional feeling.
- UI helps the website become aesthetically appealing and creates positive emotions for users from the first visit.
What is UX/UI standard website design?
Website design UX/UI standard is a combination of optimizing user experience (UX) and a friendly, beautiful display interface (UI) to:
- Ensure users access and use the website easily and conveniently.
- Increase interactivity and conversion rates.
- Create brand identity, enhance business reputation.
A UX/UI standard website is not only beautiful in form but also “smart” in experience, helping users “go the right way, click the right place” to reach the desired action such as buying goods, registering, contacting, etc…
Why do businesses need to invest in UX/UI standard website design?
Keep users longer
According to Google statistics, users often leave the website after 3-5 seconds if they do not find the information they need or feel the interface is confusing. Website UX/UI standards will help keep users longer thanks to:
- Clear navigation, easy to search.
- Content is divided reasonably.
- Fast loading speed, not causing discomfort.
Increase conversion rate (conversion rate)
UX/UI standard website can increase conversion rate by 200% - 400% thanks to the following factors:
- Call-to-action (CTA) buttons are designed to be prominent and in the right position.
- Friendly interface, easy to operate on all devices.
- Simple, easy-to-understand registration form.
Increase trust and brand recognition
A professionally designed website will help businesses:
- Create a good first impression with customers.
- Improve brand credibility.
- Affirm its position in the online market.
Optimize SEO – improve search rankings
Good UX/UI design supports SEO effectively through:
- Clear website structure, easy to crawl with Googlebot.
- Optimize page loading speed.
- Mobile-friendly interface – an important factor in SEO rankings.
- The elements that make up a website UX/UI standards
Friendly interface design
- Clear, logical layout.
- Colors that match brand identity.
- Easy-to-read, consistent fonts.
- Not too many confusing details.
Reasonable User Journey
- Navigation (menu, breadcrumb,…) must be easy to understand.
- The steps to purchase/register should be shortened.
- Optimize experience on mobile devices (responsive design).
Fast page loading speed
- Use quality hosting.
- Optimize images, source code.
- Minimize unnecessary plugins.
Effective Call-to-Action (CTA) design
- CTA buttons like “Contact us now”, “Register for consultation”, “Buy now” must be prominent.
- Place it in the right position for users to see easily.
- Short, encouraging action.
Respond to users (feedback) quickly
- Integrate live chat.
- Easy-to-use contact form.
- Have automatic responses or 24/7 support staff.
- Specific impact of UX/UI on conversion rate
Real situation:
Business A has an old website with an outdated, difficult-to-use interface. The average conversion rate is only about 0.8%.
After investing redesign website UX/UI standards, modern interface, fast loading speed, shortened registration form – results:
- User time on the page increased by 45%.
- Bounce rate decreased by 38%.
- The conversion rate increased to 2.4% – 3 times higher than before.
This shows that: investing in UX/UI is not just about beautifying but a long-term growth strategy.
Common mistakes when not designing UX/UI standards
- Focusing too much on images and effects – slowing down page loading.
- Too many buttons, unclear layout – causing users to “get lost”.
- Lack of responsiveness – does not display well on phones.
- Unclear CTA – users don't know what to do.
All of the above cause users to leave the website, reduce conversion opportunities and increase unnecessary marketing costs.
UX/UI Standard Website Design Process at MIMA
At MIMA Trading and Service Co., Ltd, we apply a professional UX/UI standard process including:
- Research target customers
- Behavior, age, device used, goal of accessing website.
- Create user flow
- Simulate the user journey from the homepage to the conversion action.
- UI Design – Friendly, aesthetic interface
- Use principles of color, images, fonts to create attraction.
- Develop and optimize UX
- Optimize navigation, speed, compatibility on all devices.
- A/B Test – Continuous Improvement
- Measure effectiveness and adjust to optimize conversion.
Why choose MIMA to design UX/UI standard website?
✅ More than 10 years of experience in the field website design.
✅ Team of professional UX/UI experts – understanding the Vietnamese market and user behavior.
✅ Design according to SEO standards, easy to promote and grow naturally.
✅ Reasonable costs, many service packages suitable for small and medium businesses.
✅ Warranty, technical support after thoughtful, long-term design.
UX/UI standard website design is not just “beautifying the website” but “upgrading a strategic weapon” to increase conversion rates, attract customers and increase revenue. In the context of increasingly demanding users, the website is the first – and most important – touchpoint to successfully close orders.
If you want to redesign your website professionally, optimize UX/UI, increase business efficiency, please contact us immediately:
MIMA TRADING AND SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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