Website Integrated with CRM System

Website Integrated with CRM System – Optimize Customer Management, Enhance Business Performance

What is CRM and why integrate it into a website?

CRM (Customer Relationship Management) is a customer relationship management system that allows businesses to store, analyze, and interact effectively with customers from the point of contact to after-sales. When integrating CRM into a website, all customer information from forms, orders, chats, emails, etc., will be automatically collected, stored, and processed.

Benefits of integrating CRM into a website:

• Automatically collect customer information from registration, order, and contact forms
• Manage customer data centrally and scientifically
• Track visitor behavior and segment audiences
• Automate customer care processes (email, messages, reminders...)
• Analyze the effectiveness of marketing and sales campaigns
• Increase the working efficiency of the sales team
• Improve customer experience and retain customers for the long term

Main functions of the CRM system when integrated into a website:

• Store customer information: name, email, phone, interaction history
• Categorize customers into groups (VIP, new, potential...)
• Track transaction history, interactions, orders
• Automatically send welcome emails, thank you notes, promotions
• Integrate live chat – save conversations and classify customers
• Manage sales pipeline – report revenue, employee performance
• Take notes, set reminders, call back customers

Types of websites suitable for CRM integration:

• Online sales, e-commerce websites
• Service websites: law, real estate, healthcare, tourism...
• Businesses that need to store contact information and interact a lot
• Websites with a booking, consulting, or quotation system
• Educational and training websites – need to manage students

Popular CRM platforms that can be integrated into a website:

• HubSpot CRM: free, easy to use, strong in marketing automation
• Zoho CRM: flexible, suitable for small and medium businesses
• Salesforce: powerful, used for large enterprises
• Vtiger CRM: open source, can be customized to suit needs
• MIMACRM: a private solution developed by MIMADIGI for Vietnamese businesses

How to integrate CRM into a website:

• Integrate web forms directly into CRM (registration form, quotation)
• Synchronize orders, customer information from the web to CRM via API
• Connect email marketing systems, chatbots with CRM
• Integrate popups to collect customer emails and save them to CRM
• Attach tracking to monitor customer behavior on the web – transfer data to CRM

Process of designing a website integrated with CRM at MIMADIGI:

• Consult on suitable solutions for the industry and business size
• Design a user-friendly, brand-standard website interface
• Integrate the CRM system according to actual needs: care, sales, reporting
• Synchronize data between the web and CRM in real-time
• Train how to use basic CRM, provide user manuals
• Continuous technical support, system upgrades when needed

Long-term benefits of using a website integrated with CRM:

• Increase the ability to convert visitors into customers
• Proactively take care of old customers and increase revenue
• Analyze customer data in depth to improve services
• Save personnel costs by automating processes
• Enhance professionalism and business efficiency

Advanced features that can be combined:

• Integrate AI chatbot to automatically collect information and push it into CRM
• Connect Facebook, Zalo, Email to a unified CRM system
• Connect with accounting software, ERP, or IP PBX
• In-depth analytical reports by marketing campaign
• Automatic schedule reminders, decentralize staff to take care of customers by region

Cost of website design integrated with CRM at MIMADIGI:

• Basic website + CRM package (introduction + contact form + CRM customer management): from 10 million
• Sales website + CRM package (order management + customer + consulting): from 15 million
• Custom CRM system package: quote on request
• Maintenance and support costs: free for the first 12 months

MIMADIGI – Professional CRM Integrated Website Design:

• Modern, friendly interface, standard SEO Google
• Powerful CRM integration, real-time data management
• Support businesses to build marketing & automated care systems
• Free consultation on CRM models suitable for each industry
• In-depth technical team, on-site or online support

​​​​​​​

Is a website with CRM a trend or a necessity?

• Digital age – customers don't wait long
• A beautiful website is not enough, you need to store and use customer data effectively
• CRM + Website are a pair that helps optimize operations – increase revenue – automate care
• Inevitable in the long-term strategy: from conversion to re-engaging old customers

​​​​​​​

Contact information:
MIMA TRADING SERVICE COMPANY LIMITED
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/zalo: 0909 035 333
Email: info@mimadigi.com