Taboos When Building a Business Website – Mistakes to Avoid for Sustainable Brand Building
In the digital age, a website has become the "face of the brand" for every business. It's not just a place to showcase products and services, but also a tool to build credibility, attract customers, and increase revenue. However, many businesses make "taboos" when designing websites, causing the website to lose its professionalism, difficulty in achieving business results, and losing competitive advantage.
This article will point out common mistakes to avoid when building a business website, while providing optimal solutions from MIMA TRADING SERVICE COMPANY LIMITED – a reputable unit in the field of Copyrighted Website Design, Custom Website Design, providing SEO-standard website design services and aiming for top Google website design.
Why avoid taboos when building a business website?
- Website is the online face of the brand: Any errors in design or content directly affect the business's image.
- Impact on SEO: A website that is not SEO-friendly will have difficulty competing on Google, losing potential customers.
- Impact on revenue: Poor user experience, slow loading speed, or poor security all cause customers to leave the website, reducing conversion rates.
- Increased operating costs: A website that is not built correctly will cost more to fix, maintain, and optimize later on.
Taboos When Building a Business Website
1. Non-SEO Standard Website – The Biggest Mistake
Lack of structure and content optimization
A website without a standard structure (H1, H2, H3), messy URLs, lack of sitemap and internal links will make it difficult for Google to index. At the same time, content lacking strategic keywords or abusing keywords (keyword stuffing) all affect SEO-standard website design.
Not focusing on page loading speed
Slow loading websites due to heavy images, weak hosting, or complex source code are the leading cause of customers leaving the page. This is a direct factor that reduces the ability to achieve top Google website design.
Lack of mobile optimization
Today, most customers access websites from their phones. A website that is not responsive (automatically displays well on all devices) will miss the opportunity to reach potential customers.
2. Unprofessional and Cluttered Interface
Interface with too many details
Using too many colors, fonts, or banners is a taboo. The website needs synchronization, minimalism, but still sophisticated, clearly reflecting the brand image. This is the advantage of Copyrighted Website Design implemented by MIMA.
Lack of Call to Action (CTA)
A website without clear call-to-action buttons such as "Contact Now", "Register for Consultation", "Buy Now" will make customers not know what the next step is, reducing the conversion rate.
Illogical layout
Some businesses only care about images but forget about the navigation experience. As a result, customers find it difficult to find the information they need and quickly leave the page.
3. Poor Quality Content – Number One Taboo in Brand Building
Copying content from other websites
Google is increasingly strict with duplicate content. If a website copies content, its ranking will be severely reduced and its brand reputation will be affected.
Outdated, unupdated content
Customers always want the latest information. If the website does not update news, blogs or product information, customers will think the business is unprofessional or no longer active.
Lack of content to build personal/business brand
One of the important factors for a website to stand out is content introducing the company and team. Not investing in this section will make the brand lack credibility.
4. Security and Technical Taboos
Not using SSL certificate
A website without https (security lock) will be marked "Not Secure" by Google. This makes customers suspicious and reduces purchase rates.
No backup and maintenance plan
Many businesses neglect periodic data backups. When an incident occurs, data recovery will be difficult, causing business disruption.
Using unreliable plugins or source code
Installing free plugins from unclear sources can cause conflicts, security vulnerabilities, and make the website perform poorly.
5. Ignoring User Experience (UX)
Leaving customers to move freely
The website needs a logical navigation flow, guiding customers from learning information to action (CTA). Lack of UX means that businesses miss out on sales opportunities.
Not investing in quality images and videos
Blurry images and unprofessional videos will reduce credibility. Conversely, a website with an intuitive portfolio will elevate the brand.
Harmful Effects of Making These Taboos
- Losing potential customers: Customers leave the page immediately if the website is not user-friendly.
- SEO failure: A website that is not SEO-friendly will not be able to achieve a high position on Google.
- Reduced brand reputation: A bad website and poor content will make the brand lose points in the eyes of customers.
- Increased costs: Repairing and optimizing multiple times takes time and money.
Solutions from MIMA – Professional Website Design Unit
Copyrighted, custom website design
MIMA provides Copyrighted Website Design with an exclusive interface, customized to the industry. At the same time, businesses can request unique features to suit their needs.
SEO standard website, easy to reach top Google
MIMA implements SEO-standard website design right from the construction stage, optimizing keywords, heading structure, page loading speed, and responsiveness, making it easy to achieve top Google website design.
Comprehensive solutions from design to marketing
Not only stopping at design, MIMA also accompanies businesses in SEO services, online marketing, and website management – a complete solution to build a sustainable digital brand.
24/7 Technical Support
MIMA has an online technical team 24/7, always ready to handle incidents and support customers. This helps the business's website operate stably, continuously, and safely.
Frequently Asked Questions
1. Why should businesses avoid taboo errors when designing a website?
Because these errors directly affect customer experience, SEO capabilities, brand, and company reputation.
2. Does a business website need to be designed to SEO standards?
Yes. SEO-standard website design helps the website easily reach the top of Google, reach potential customers, and optimize marketing costs.
3. How is copyrighted website design different from using a free template?
Copyrighted websites are optimized for security, speed, and unique features, helping businesses create a sustainable brand identity.
4. Is copying content from other websites harmful?
Yes. This is a taboo error, easily penalized by Google, reducing search rankings and damaging brand reputation.
5. Why is page loading speed important?
A slow website will cause customers to leave the page quickly, reducing conversion rates and affecting SEO rankings.
6. Is it necessary to optimize the interface on mobile?
Mandatory. More than 70% of users access the web using their phones, so Custom Website Design must be responsive to retain customers.
7. Are Chatbots and 24/7 support necessary for business websites?
Yes. Chatbots help answer questions instantly, increase customer experience, and collect data for business purposes.
8. Does abusing pop-ups have any effect?
Yes. Too many pop-ups are annoying, causing customers to leave the website and negatively affecting the business's image.
9. Should businesses ignore security when building a website?
No. This is a dangerous error. A website that lacks security is vulnerable to hacker attacks, causing data loss and brand damage.
10. Which reputable website design company can avoid mistakes?
MIMA TRADING SERVICE COMPANY LIMITED – specializes in Copyrighted Website Design, SEO-standard website design, Custom Website Design, 24/7 technical support and commitment to putting business websites on top of Google.
MIMA Contact Information
MIMA TRADING SERVICE COMPANY LIMITED
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/Zalo: 0909 035 333
Email: info@mimadigi.com
Website: https://mimadigi.com
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