Handmade Product Website Design

Handmade Product Website Design – Creating a Creative Space Connecting Art Lovers

The strong development of e-commerce opens up countless opportunities for those who trade in handmade products. From handmade jewelry, designed notebooks, hand-embroidered fabric bags, scented candles, organic soaps to hand-painted paintings, every unique handicraft deserves to be placed in a beautiful, sophisticated and professional "online store."

If you are selling handmade products on Facebook, Shopee, Instagram, or e-commerce platforms but have not really built a separate brand, then website design selling handmade products is the next step you should not ignore.

Why should handmade sellers own a separate website?

Building a sustainable personal brand

• Unlike mass-produced industrial products, handmade products carry personal imprints, high quality, and emotional meaning. A website helps you tell the brand story, share the product-making journey and retain handicraft lovers – something that a fanpage or Shopee cannot do.

Not dependent on third-party platforms

• Facebook, TikTok or Shopee constantly change their algorithms. When you have a website, you completely own the platform – from interface, content, products to customer data.

Increase professional shopping experience

• Instead of inboxing waiting for a response, customers can choose products – read detailed information – order – pay in just a few minutes. Faster processing speed = higher closing rate.

SEO support – reach new customers via Google

A website standard SEO will help you get to the top of organic search with keywords such as:

• “hand-embroidered fabric bags Hanoi”
• “meaningful handmade gifts”
• “custom-designed natural stone bracelets”
• “buy cute hand-painted notebooks”

Features needed on a handmade product website

Beautiful interface, high artistic inspiration
The interface must reflect your creativity and personality. Necessary elements:

• Large banner introducing the new collection
• Beautiful, tone-synchronized real-life images
• Gentle, easy-to-see colors: cream, pastel, light green, wood brown
• Soft, modern fonts that reflect craftsmanship

Smart product category classification
Depending on the type of product, you can divide:

• By group: jewelry, decor items, hand-painted products, souvenirs
• By material: wool, leather, fabric, wood, paper, clay, natural stone
• By gift occasion: birthday, Christmas, graduation, wedding gift
• By price range: under 100k, 100–300k, 300–500k, over 500k
• By theme: vintage, minimal, modern, Japanese, Korean

Detailed product page – inspiring
Because handmade products are difficult to sell without emotion, the product page should have:

• Clear photos from many angles
• Description of materials, uses, design meaning
• Dimensions, how to use, storage
• Short video describing the making process
• Order time if the product is custom
• Feedback from previous customers
• “Add to cart”, “Buy now” button

Shopping cart – easy and safe payment

• Optimized shopping cart on both mobile and desktop
• Display price, quantity, discount code (if any)
• Payment options: COD, bank transfer, e-wallet
• Choose delivery date – write a wish if it is a gift
• Friendly interface for the elderly, easy to operate

Share blog – nurture a community that loves handmade

Writing a blog helps you tell stories, show artistic value and increase the ability to get to the top of Google. Some topics:

• Instructions on how to make feng shui stone bracelets
• Suggestions for handmade gifts for lovers
• Hand-painted notebook – a delicate gift for a best friend
• Benefits of using natural scented candles

Behind-the-scenes: how do I create each product?

• Integrate live chat – chatbot – email marketing
• Floating Zalo/Facebook Messenger in the right corner
• Send automatic emails when there is an order
• Popup to receive offers when customers leave their email
• Chatbot advises on products by occasion/price range
• UX/UI interface design for handmade website

The interface on the phone is extremely important

80% of handmade customers are female and young, using mobile phones to search – order. The interface needs:

• Smooth stretching, clear buttons
• Display large images
• Loads quickly in under 3 seconds
• Easy to order in just 2-3 steps

Space to express brand personality

If you are a personal handmade brand, leave your own mark:

• The “About” page has a picture of you making the product
• Storytelling: “Why did I start?”, “How did I fail?”
• Customers will love the brand, not just for the products
• Cost of website design selling handmade products

Basic package (7–10 million VND)

• For individuals who are new to selling handmade products
• Available interface, customizable colors
• Simple shopping cart, basic product information
• No blog or only a static blog

Mid-range package (10–20 million VND)

• Design your own interface according to your brand
• Optimize UX/UI, advanced shopping cart
• Product classification, blog, popup
• Integrate Zalo, Facebook chat

Basic SEO optimization

• Premium package (20–50 million VND)
• Exclusive interface design
• Product rating system, discount codes
• Professional online payment
• Connect to the shipping warehouse
• Advertising landing page
• Advanced SEO optimization
• Connect to email marketing system

Website operating costs each year

• Domain name: ~300,000 – 500,000 VND
• High-speed SSD hosting: ~2 – 5 million VND
• SSL security: free or 300,000 VND
• Technical maintenance: optional, about 1 – 2 million/year if you don't do it yourself
• SEO writing costs, images (if outsourced)
• Effective SEO strategy and promotion of handmade website

Keywords should be SEO:

• “cute handmade gifts HCM”
• “vintage room decoration handmade items”
• “buy exclusive hand-painted notebooks”
• “handmade feng shui stone bracelets”
• “cheap self-made handmade items”

Combined promotion channels:

• Facebook Ads: run product ads by age/gender
• Instagram Reels: share the product making process
• TikTok: trend “unboxing”, “packing orders”
• Email: give birthday discount codes, suggest products for special occasions

Who should make a handmade product website?

• Individuals doing long-term handmade business
• Gift shop – art decoration
• Creative brand building its own style
• Workshop accepting custom products upon order
• Independent artist, wanting to turn art into a brand

Contact information for website design service teaching spa – nail – make up:

MIMA TRADING SERVICE CO., LTD
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/Zalo: 0909 035 333
Email: info@mimadigi.com