Digital Transformation Is Not Futile – But The Only Path For Car Rental Businesses
The mindset that "the car rental industry is dying" is a serious mistake
In recent years, some in the industry have argued: “The car rental industry is dying, digital transformation is useless”. But in reality, the industry is not dying – but old, conservative, and unadapted businesses are self-destructing.
Let's look back at the market:
- Domestic and international tourism are clearly recovering after the pandemic.
- The demand for group car rental, family cars, contract cars, cars to provinces... remains stable, especially during holidays.
- Modern customers search for services via Google, Zalo, social networks – but most car rental businesses still do not have a website or professional car booking system.
No website → customers don't see you → no orders → thinking the industry is dying.
⏩ The truth: The industry is still alive – but whoever is slow to transform will be eliminated from the game.
The car rental market is transforming – towards digitization
Customers have been "digitized" for a long time
They search for “rent a 7-seater car to Vung Tau” on Google, not calling acquaintances like before.
They want to see car images, prices, customer reviews before calling to book.
They want to book quickly via phone, Zalo, online form – without waiting long.
Competitors are digitizing every day
Many units already have a website, integrated car booking form, running Google Ads.
Some businesses with only 1–2 cars still regularly have customers thanks to good SEO.
Those who transform early are “dominating” on Google, Facebook, Maps.
Customers can't find you – they go elsewhere
It's not that there are few customers, but they can't find your business.
Meanwhile, small units that know how to make a website, run ads, SEO – are growing sustainably.
Digital transformation is a survival solution – no longer an option
No transformation = invisible in the market
- No website = does not appear on Google
- No Google Maps = tourists cannot find local businesses
- No car booking system = customers have to call, ask for prices manually, inconvenient
⛔ All of this makes businesses “invisible” in the eyes of customers.
Digital transformation helps optimize costs – increase revenue
| Task | Old way | New way (digitized) |
|---|---|---|
| Receiving orders | Record in a book, make a phone call | Online form, chatbot, Zalo |
| Send price list | Write by hand, send via Zalo, call to ask for prices | Integrated on the website |
| Customer care | Manual, easy to miss | CRM, automated email, live chat |
| Manage car schedule | Manual Excel, easy to overlap | Integrated software, real-time management |
Result:
- Reduce dependence on personnel
- Limit errors
- Double productivity with the same resources
Website – the heart of digital transformation in the car rental industry
Website is a 24/7 sales channel
Operates continuously, no need for personnel to be present
Customers can:
- Learn about services
- See the price list
- Book a car online
- Contact quickly via Zalo, one-touch call
Website helps free growth through SEO
Optimize content according to keywords: “car rental Cu Chi”, “rent a cheap 29-seater car in HCMC”…
Get to the Top of Google → customers actively come to you, no need to run ads continuously
Website optimizes for mobile = increases conversion rate
Most customers use phones → website needs to load quickly, easy to operate
Clear, easy-to-see interface → customers are more likely to make a car rental decision
Website has HTTPS security → builds trust
Protect customer information, avoid impersonation
Increase credibility in the eyes of Google, helping SEO better
Practical benefits that car rental businesses receive from digital transformation
| Benefit | Value brought |
|---|---|
| Presence on Google & Google Maps | Increased visibility, reaching local and out-of-province tourists |
| SEO-standard website | Create a long-term free customer stream, independent of brokers or advertising |
| Reduce operating costs | Automated order management, reducing dependence on hotline staff |
| Increase customer trust | Professional website creates a sense of security when booking a car for the first time |
| Leverage customer data for remarketing | Send offers on holidays, Tet – retain old customers, increase return rate |
| Develop a distinct brand | Not dependent on exchanges or brokers, building independent and long-term reputation |
MIMA – SEO-standard website design solution for car rental businesses
If you are doing business in the car rental service, MIMA is the technology partner to help you build a solid digital transformation platform.
MIMA's services include:
- Website design specialized in car rental, UX/UI standard interface
- Optimize speed, HTTPS security, easy SEO and mobile friendly
- Integrate car booking form, quick call, Zalo, Facebook Chat, Google Maps
- Optimize content according to car rental industry keywords
- Includes management instructions and long-term website warranty
MIMA's advantages:
- Clearly understand customer behavior in the car rental industry
- Specialize in designing websites that optimize conversion, increase order rates
- Combining SEO strategy and smart Google Maps, long-term effectiveness
- Commitment to “No tricks – No risks – No waste” in designing and developing websites
Conclusion: Digital transformation is not futile – but is mandatory
The car rental industry is not dying – only businesses that refuse to transform are gradually disappearing.
Digital transformation is not a temporary trend, but a survival strategy. In which, website is the heart, the starting point for all business, marketing and customer care activities.
Do you want to survive or disappear?
Do you choose to transform or continue to stand still?
Contact information – SEO-standard website design for the car rental industry
MIMA SERVICES TRADING CO., LTD
- Business Registration Code: 0318672839 issued by the Department of Planning and Investment of Ho Chi Minh City on September 17, 2024
- Person responsible for content: Nguyen Van Dong
- Address: 31/3B Hamlet 43, Dong Thanh Commune, Ho Chi Minh City
- Phone (Hotline): 0909 035 333
- Website: https://mimadigi.com
- Email: info@mimadigi.com
- Account number: 333392345 at MBBank (Military Commercial Joint Stock Bank) – Tay Saigon Branch
- Account holder: MIMA SERVICES TRADING CO., LTD
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