Digital Marketing – Key to Opening the Vietnamese E-commerce Market
Digital marketing is not just a communication tool, but has become a core strategy to help Vietnamese e-commerce businesses reach the right people – at the right time – with the right message. In a context where consumers increasingly value personalized experiences and convenience, digital marketing helps businesses build a comprehensive interaction ecosystem: from attractive advertising at the top of the funnel, to content that retains customers in the middle of the purchase journey, to post-sales care.
Overview of E-commerce in Vietnam: Remarkable Growth
The explosion in the number of online shoppers
According to the Vietnam E-commerce Report 2024 by the Ministry of Industry and Trade, the number of online shoppers in Vietnam has exceeded 60 million, accounting for more than 60% of the population. This rate not only shows the deep penetration of e-commerce into life, but also opens up great opportunities for retailers and businesses.
Impressive e-commerce revenue growth
In 2024, total retail e-commerce revenue in Vietnam is estimated to reach over 20 billion USD, an increase of nearly 25% compared to the previous year. The leading industries include:
- Fashion & accessories
- Cosmetics & personal care
- Electronic devices
- Food & consumer goods
Development of digital infrastructure and electronic payments
The development of e-wallets (Momo, ZaloPay, VNPay…), international payment gateways and logistics has helped e-commerce in Vietnam no longer be a “test purchase” but become a “official consumption habit” with the middle class.
Challenges in the E-commerce Game
Fierce competition
Shopee, Tiki, Lazada, TikTok Shop along with thousands of online stores on Facebook, Zalo, Instagram are making the market "red hot". Businesses not only need good products but also need to understand customers, tell brand stories, and especially build a smart digital presence through digital marketing.
Rising advertising costs
CPC (cost-per-click) and CPM (cost-per-thousand-impressions) on Facebook, Google have doubled in the past few years. This makes it difficult for small e-commerce businesses to compete if they do not optimize their digital marketing campaigns methodically.
User trust and experience
Although the market is developing, there are still many barriers to trust: counterfeit goods, slow delivery, poor customer care... Therefore, building brand reputation with reliable content and personalized customer experience is a vital trend.
Digital Marketing – The Right Hand of Modern E-commerce
Brief definition
Digital marketing is the process of using digital platforms such as websites, social networks, emails, search engines... to promote products and build brands. For e-commerce, digital marketing is the key to helping:
- Attract traffic
- Convert viewers into buyers
- Increase order value
- Retain old customers
6 Core Roles of Digital Marketing in Vietnamese E-commerce
Enhance the ability to reach target customers
Through Facebook Ads, Google Ads, TikTok Ads, businesses can accurately target the age, gender, region, interests... of users – something that traditional advertising cannot do.
Building a strong brand on the digital platform
A consistent content strategy on social networks, websites, emails helps customers "remember the name, understand the product, trust the brand" - a key factor in a highly competitive environment.
Personalize the shopping experience
Applying AI, chatbots, email marketing helps create a separate shopping journey for each customer, from greetings to product suggestions and appropriate offers.
Optimize advertising costs
Through measuring user behavior and A/B testing, digital marketing helps businesses cut ineffective budgets, focusing on investing in channels and messages that bring high ROI.
Measure and adjust continuously
All digital marketing campaigns can be measured by indicators: CTR, conversion rate, ROI, CAC... This is a superior advantage compared to traditional marketing.
Support market expansion
Thanks to the digital platform, e-commerce businesses can easily reach customers in other provinces and cities, even international markets without needing to open physical stores.
Effective Digital Marketing Forms for E-commerce
SEO (Search Engine Optimization)
Helps your website and products reach the top of Google without spending money on advertising each click. SEO is a sustainable solution, creating high-quality natural traffic.
Content Marketing
Writing blogs, video reviews, livestreams, experience sharing articles, infographics... helps increase brand awareness, retain customers and persuade users to buy products without having to sell directly.
Social Media Marketing
Manage Fanpage, Instagram, TikTok to create community and exploit viral. Frequent appearances help businesses occupy customers' minds.
Email Marketing
Sending promotional information, reminding abandoned shopping carts, suggesting new products... helps increase repurchase rates and retain old customers.
Paid Advertising
Paid advertising on Google, Facebook, TikTok helps increase the number of new customers quickly - especially in sales campaigns, product launches.
Affiliate Marketing
Cooperating with KOLs, TikTokers, YouTubers to sell products and only pay commissions when there is an order - helping to expand the sales network quickly with little risk.
Digital Marketing Trends Associated With E-commerce In The 2025-2030 Period
- Deeper personalization thanks to AI: Campaigns will be automated and personalized for each user.
- Video marketing is on the rise: Especially short videos on TikTok, Reels, Shorts – helping to drive better conversions.
- Social media integrated shopping: Sales livestreams and "buy now in video" will continue to develop.
- Smart chatbot application: 24/7 support, order processing, automatic but emotional product advice.
Solutions From MIMA – Accompanying Businesses In The Digital Age
Faced with the wave of digital transformation and fierce e-commerce competition, businesses need a reliable partner for a comprehensive digital marketing strategy.
Standard SEO Website Design – The Core Platform For Online Businesses
MIMA specializes in website design packages according to requirements, committed to:
- Beautiful interface, optimized user experience
- SEO standard from structure to content
- Responsive design – 100% mobile compatible
- Optimize page loading speed – increase the ability to retain users
- Integrate contact form, Google Maps, lead collection form
Overall SEO Service – Bringing Businesses To The Top Of Google Sustainably
MIMA helps businesses reach the right potential customers through:
- Analyze keywords, market and competitors
- Optimize content, images, speed and web techniques
- Develop a SEO strategy according to industry and specific goals
- Monitor, measure and adjust campaigns periodically
Contact Information
- MIMA Trading Service Company Limited
- Tax code: 0318672839
- Address: 31/3B Hamlet 43, Dong Thanh Commune, Ho Chi Minh City
- Hotline: 0909 035 333
- Email: info@mimadigi.com
- Website: https://mimadigi.com/
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