Company Website Needs Live Chat Integration – Connect with Customers Instantly, Increase Closing Rates Effectively
Integrating Live Chat on Your Company Website – The Secret to Enhancing Customer Experience in the Digital Age
Today, customers don't want to wait for email responses or make complicated phone calls. They want immediate, direct support while browsing your website. That's why companies should integrate live chat on their websites.
Live chat helps businesses communicate in real-time with customers, providing support, answering questions, handling requests, and especially increasing the conversion rate from visits to orders or service registrations. A professional live chat system will create a significant advantage in customer care and revenue growth.
What is Live Chat?
Live chat is an online chat tool integrated into a website, allowing customers to send messages and receive immediate responses from staff. Unlike traditional contact forms or email, live chat supports instant dialogue and easy interaction.
Popular types of live chat tools today
- Default live chat on the website (using embedded code or custom programming)
- Live chat integrated from third-party platforms: Tawk.to, LiveChat, Zendesk Chat, HubSpot Chat...
- Live chat connected to AI chatbot to automate responses
- Live chat synchronized with Facebook Messenger, Zalo, WhatsApp
- Live chat integrated with CRM to track customer history
Benefits of integrating live chat on your company website
- Instant communication – increases customer satisfaction and retention
- Provides quick and clear information support
- Reduces bounce rate when customers are hesitant
- Increases closing rates, converting visits into purchases
- Creates a professional and modern image for the brand
- Helps customer care teams work more effectively
- Records conversation history to serve remarketing campaigns
Types of businesses that should integrate live chat
- Trading, retail, and online service companies
- Businesses providing consulting services (legal, financial, education...)
- E-commerce and sales websites
- Travel companies, hotels, online tour booking
- Clinics, private hospitals needing initial consultation
- Training centers, schools needing course consultation
Essential Features of a Professional Live Chat System
Friendly, Easy-to-See Pop-Up Chat Box
- Assign answering permissions (multiple employees, rotating shifts)
- Notify when customers are online, typing messages
- Send files, images, and links via live chat
- Automatically greet and invite to chat after a few seconds of access
- Save conversation history, synchronize with CRM if available
- Statistical reports: number of chats, response time, customer reviews
- Multilingual support if the website is multilingual
- Works well on both mobile and desktop
Integrating AI Live Chat – A New Trend to Enhance Operational Efficiency
- Use AI chatbots to handle frequently asked questions (FAQ)
- Categorize requests: quotes, technical, warranty, human resources...
- Transfer the conversation to a suitable employee if the chatbot cannot handle it
- Operate 24/7 without needing continuous shifts
- Learn from old data to optimize responses
- Increase personalization when responding to returning customers
Comparing Live Chat with Traditional Contact Channels
- Live chat vs contact form: Faster, more convenient, no need to wait for email replies
- Live chat vs hotline: Less costly, doesn't occupy the line, customers don't need to call
- Live chat vs social media: Keeps customers on the website, not redirected outside
Does Live Chat Really Help Increase Revenue?
According to surveys by Zendesk and HubSpot:
- More than 79% of users prefer live chat because they get quick answers
- Customers who interact through live chat have a 2.8 times higher purchase rate
- Live chat helps increase satisfaction and the likelihood of customers returning to buy again
Live Chat Integration Process at MIMADIGI
- Survey customer's website and business industry
- Advise on suitable live chat platforms (free or premium)
- Set up accounts, configure staff and chat hours
- Design chat interface according to brand colors and logo
- Install chatbot system if requested
- Provide usage instructions for staff and business owners
- Monitor and provide technical support during actual operation
Cost of Integrating Live Chat on a Company Website
- Free: if using platforms like Tawk.to, Facebook Chat plugin, Zalo chat
- Paid: Zendesk, LiveChat Inc, HubSpot (ranging from 10 – 50 USD/month)
- Custom AI live chat integration: from 5 million – 20 million depending on requirements
- MIMADIGI offers free installation when customers design a complete website package
Why Choose MIMADIGI to Integrate Live Chat for Your Website?
- Understanding the specific characteristics of each industry and customer behavior
- Advising on the right live chat platform suitable for scale and budget
- Aesthetically pleasing integration, synchronized interface of the website
- Support setting up AI chatbot – automating the customer care process
- Optimize speed, security and avoid conflicts with existing systems
- Warranty and upgrade when the business expands
Contact information:
MIMA TRADING SERVICE CO., LTD
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/zalo: 0909 035 333
Email: info@mimadigi.com
Share your review