Building a Website for Invisible Businesses in the Digital Economy

Building a Website for Invisible Businesses in the Digital Economy

Building a website for invisible businesses in the digital economic transformation is the vital mission of copyrighted website design units for the past two decades. Many Vietnamese businesses still hold traditional, conservative selling mindsets, relying on "familiar customers and connections." This makes them "invisible" in cyberspace – where most potential customers are searching for the products and services they offer. Dependence on old customer bases and neglecting online branding investments cause businesses to lose market share to technology-savvy competitors.

Especially in the current difficult economic climate, a business without a website is essentially "leading itself into a dead end" in a fiercely competitive market. A website is not just a tool for displaying information; it's a core platform that helps businesses exist, connect with customers, and develop sustainably in the digital age.

Let's explore this challenging issue with MIMA and check out the effective solutions we offer!

What is an Invisible Business?

The Concept of an Invisible Business

An "invisible business" refers to businesses that lack a clear presence in the digital environment. They may have good products and reputable services, but because they don't appear on Google, lack a professional website, and don't have effective online channels, customers can't find them.

Consequences of an Invisible Business

Losing the opportunity to reach a huge potential customer base from the Internet.

Being overtaken by competitors, especially businesses that invest heavily online.

Sales depend on a shrinking pool of "familiar customers and connections."

Why does the Old Selling Mindset Hinder Businesses, Making Their Existence Invisible?

Businesses are Too Dependent on Familiar Customers – High Risk

Familiar customers help maintain a certain level of sales, but they can't help businesses grow sustainably. In particular, in economic volatility, a decrease in demand from familiar customers will cause businesses to falter.

Businesses Ignore a Potential Sales Channel: The Internet

Currently, over 70% of consumers search for product and service information on Google before deciding to buy. If a business doesn't appear on Google, it's essentially closing its doors to new customers.

Conservative Business Owners – Missing Golden Opportunities

Hesitation to invest in websites and online marketing makes businesses outdated and eliminated in the digitalization race.

So what is the real solution?

Businesses Must Build a Website in the Digital Economic Transformation!

Customers Today Find Information Online Before Buying

According to a Google survey, over 87% of modern consumers look up information online before deciding to buy. Whether it's fashion products, food, or B2B services, the decision-making process is always linked to the Internet.

→ If your business doesn't have a website, you won't appear in the customer's research journey – which means you don't exist in the consumer's mind.

Social Media Cannot Replace a Website

Many small businesses currently use Facebook, Zalo, or TikTok as their primary sales channels. However, social media is just a touchpoint, not a platform you truly own.

Fan pages can be locked, especially with the possiblity of being taxed.

Algorithms change constantly.

Difficult to control customer data.

Meanwhile, a website is a digital asset you have full control over, where you can control content, user behavior, protect data, and build an effective conversion funnel.

A Website is a "Digital Office" Open 24/7

Unlike physical stores that operate during business hours, a website helps you reach customers 24/7, regardless of where they are or what time it is. This is especially important for businesses with customers in many provinces or operating internationally.

The Real Value a Website Brings to Invisible Businesses

A Website Helps Build a Reputable Brand

In the eyes of customers, a business with a professional website creates a much more trustworthy feeling. Especially when the website has:

Clear, friendly interface.

Complete, easy-to-find content.

Own domain name, business email.

The website is where the business tells its brand story, conveys messages, missions, and creates an impression in the hearts of customers.

A Website Helps Invisible Businesses Expand Their Customer Base

Through optimized SEO-standard web design, Google Ads, blog content, etc., the website is a hub for reaching thousands – tens of thousands of potential customers each month. Compared to traditional advertising, the cost of reaching customers through a website is cheaper, easier to measure, and targets the right audience more effectively.

A website helps businesses escape local limitations – reaching out to the entire country, globally, without the cost of expanding physical branches.

A Website is an Effective Sales and Customer Care Tool

Integrating order forms, consulting chatbots, online payment gateways, etc., helps the purchasing process take place completely on the website, thereby increasing conversion rates and reducing personnel costs.

In addition, you can provide documents, instructional videos, FAQs, etc., on the website to automatically care for customers, increase satisfaction, and reduce pressure on the customer service department.

A Website Helps Invisible Businesses Collect and Exploit User Data

When users access the website, the system can collect:

The pages they view the most.

How long they stay.

What devices they use.

Which buttons they often click...

From there, businesses can optimize products, marketing campaigns, improve the customer experience journey, increase revenue, and retain customers.

A Website Supports a Comprehensive Marketing Strategy

SEO: Optimize content and techniques to rank high on Google.

Content marketing: Build a blog to share value, increase reputation.

Retargeting: Attach a pixel to run ads to the right people who have been on the web.

Email marketing: Collect emails, nurture customers automatically.

A website is not just a place to display information – it is also the center for operating the entire digital marketing strategy.

Website – The Vital Platform for Invisible Businesses

In the digital age, not having a website is like not existing. Especially after the COVID-19 pandemic, a series of businesses collapsed because they didn't have time to digitally transform. In contrast, brands that invested early in websites have maintained operations, expanded online business, and overcome the crisis.

Owning a website is no longer an option – it's mandatory if the business wants to:

Exist in the digital world.

Compete fairly with competitors with strong digital platforms.

Build a solid brand in the hearts of customers.

Generate a passive revenue stream from online channels.

Adapt and develop long-term in all circumstances.

SEO-Standard Website Design Service with Information on Top of Google Search

MIMA TRADING AND SERVICE COMPANY LIMITED offers custom website design, SEO standard with information on top of Google search, helping businesses reach out in digital space, and approach new customers effectively.

SEO-Standard Website – Powerful Presence Tool on Google

MIMA website design company complies with SEO standards: fast loading speed, friendly URL structure, mobile-first interface, optimized meta tags, headings, sitemaps, schema... Helping the website easily rank high on Google, attracting customers searching.

Professional Interface, Increases Brand Reputation

Websites designed by MIMA are not only SEO-standard but also have a modern, easy-to-use interface, helping to improve the business's image in the eyes of customers.

Integrated Tools to Support Online Business

We integrate: chatbots, contact forms, online payments, Google Analytics, CRM, remarketing... helping businesses easily convert customers and increase sales.

High Security, Easy to Expand When Developing

MIMA's service ensures that the website is safe, secure, and easily upgraded and expanded as the business develops.

Website Design Process at MIMA

1️⃣ Analyze needs, business field.

2️⃣ Suggest interface, website structure.

3️⃣ Programming, comprehensive SEO optimization.

4️⃣ Testing, security, website handover.

5️⃣ Long-term support, maintenance, upgrade.

Benefits of investing in SEO-standard website design service with information on top of Google

✅ Business presence on Google – reaching new customers.

✅ No longer dependent on familiar customers, expanding the market.

✅ Building a professional, modern brand.

✅ Increase sales, optimize marketing costs.

✅ Ready to compete in the digital economy.

MIMA – Accompanying businesses with a strong presence in the digital space

Don't let your business continue to be "invisible"! Invest in SEO-standard website design services with information on top of Google search to keep up with the times, reach new customers, and develop sustainably. MIMA always accompanies you, providing quality website design services, optimizing costs.

Contact Information

MIMA TRADING AND SERVICE COMPANY LIMITED

GPDKKD: 0318672839 issued by the Department of Planning and Investment of Ho Chi Minh City on September 17, 2024

Person responsible for content: Nguyen Van Dong

Address: 31/3B Hamlet 43, Dong Thanh Commune, Ho Chi Minh City

Phone: 0909 035 333

Website: https://mimadigi.com
Email: info@mimadigi.com

Account Information:

Account Number: 333392345

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