Website Advertising In the journey of building a digital presence for businesses, the two most popular strategies for attracting potential customers from Google are organic SEO and website advertising (Google Ads, Facebook Ads, TikTok Ads, etc.). Both aim for the same goal: increasing traffic and conversions, but each method has its own advantages.
So, what makes website advertising website superior to organic SEO? Which method should businesses choose? Let's analyze it clearly in the article below with MIMA TRADING SERVICE CO., LTD.
Overview: What are Website Advertising and Organic SEO?
What is Website Advertising?
Website advertising is a paid form of getting your website to appear in prominent positions on search platforms, social networks, or partner systems. The most popular are:
- Google Ads: displays on Google search results pages
- Facebook/Instagram Ads: advertisements in the form of posts, photos, videos linking back to the website
- YouTube Ads, Zalo Ads, TikTok Ads...
- Advertising helps increase traffic immediately, targeting the right target customers by keywords, age, behavior,...
What is Organic SEO?
SEO (Search Engine Optimization) is the process of optimizing content, website techniques, and building links to get the website to the top of Google naturally without paying for each click.
SEO usually includes:
- Keyword research
- Writing SEO-standard content
- Optimizing speed and user experience
- Building quality backlinks
- Tracking keyword rankings
Although free per visit, SEO requires a long time (3-6 months or more) to see results.
Outstanding Benefits of Website Advertising compared to SEO
Immediate effect - get customers right away
- Advertising helps you get potential customers immediately after turning on the campaign. This is the most outstanding advantage compared to SEO.
- With Google Ads, just a few minutes after creating an ad, your website can appear in the top 1.
- With Facebook Ads, posts are distributed instantly to thousands of people in the target audience.
✅ SEO takes a long time to rank
✅ Advertising gives quick results, suitable for immediate sales
Target the right customer audience
Modern advertising allows extremely detailed targeting:
- By age, gender, geographic area
- By device, behavior, interests
- By search keywords, website visits, abandoned shopping carts...
- SEO depends on who is searching and cannot “select specific customers” to appear like advertising.
Easy to measure and optimize
Every advertising campaign has a detailed data reporting system:
- Impressions
- Clicks (CTR)
- Conversion rate (CR)
- Cost per conversion (CPA)
- ROI (return on investment)
- You can stop, change, or optimize at any time.
Meanwhile, SEO does not have high flexibility - if a keyword drops in rank, it cannot be fixed immediately in a few days.
Optimize the marketing funnel and remarketing
Website advertising helps build an automatic sales funnel:
- Website visitor → abandons shopping cart → gets remarketed on Facebook
- Views product A → gets suggested product B → places order
- SEO does not support clear retargeting, because it does not integrate a powerful interaction data collection system like advertising.
Optimize for many types of products - services
SEO is often effective for industries with high and stable search demand such as:
- Real estate
- Legal services
- Doctors - dental
- While advertising is suitable for many industries, especially new products, hot industries, trends,...
Example:
- New product launch
- Selling clothes, cosmetics, decor items
- Seasonal services: summer tourism, Black Friday, Tet...
Supports A/B Testing content easily
With advertising, you can:
- Run 2 different ad samples at the same time (A/B Testing)
- Compare which title, image, CTA is more effective
- Stop the less effective version immediately
- SEO is the opposite: changing the title or content also needs to wait for Google to update and re-rank.
Flexible budget and easy to control
- You can run ads with just a few hundred thousand dong per day
- Adjust the budget up/down quickly
- Focus on product groups that bring high profits
Meanwhile, SEO requires a large initial investment (content, backlinks, SEO tools...) and is difficult to control effectiveness in the short term.
When should you prioritize running ads?
Running ads is the optimal choice when:
- New business, need to get customers right away
- Launching a new product or promotion
- Want to test the market, test customer behavior
- Need to quickly fill appointments and bookings
- Want to run remarketing to boost revenue
Should you abandon SEO to just run ads?
- Shouldn't.
- Advertising brings immediate results, while SEO brings sustainable long-term value.
The best strategy is to combine both:
| Channel | Role |
| SEO | Maintain stable traffic, save long-term costs |
| Ads | Explode orders, expand the market quickly |
At MIMA, we always advise customers to invest in both channels with a flexible strategy:
Advertising to get orders - SEO to nurture the brand in the long term.
Real Case Study: Enterprise increases traffic by 500% thanks to Ads + SEO combination
Customer: Website selling interior decor products in Ho Chi Minh City
- Deploy Google Ads → increase 3,000 visits/month
- Combine SEO product keywords → top 10 in 5 months
- Remarketing with Facebook Ads → increase return purchase rate by 37%
- Results after 6 months:
- Traffic growth 500%
- Sales tripled
- Marketing costs reduced by 28%
👉 Lesson: It's not Ads or SEO that wins - but the right strategy to combine at the right time, in the right way.
Professional Website Advertising Service at MIMA
MIMA TRADING SERVICE CO., LTD is a pioneer in deploying:
- Google Ads, Facebook Ads, TikTok Ads
- High conversion advertising, effective remarketing
- Consulting on a cost-optimized sales funnel
- Combining advertising and SEO to increase overall growth
Why choose MIMA?
✅ Team of experts with 10+ years of experience
✅ Understanding of each industry - providing unique solutions
✅ Transparent, clear reporting system
✅ Support campaign management, content and optimize efficiency every day
| Organic SEO | Website Advertising |
| Cheaper long-term costs | There is a cost per click |
| Takes time to get to the top | Has immediate effect |
| Difficult to target in detail | Super accurate targeting |
| Not suitable for trendy products | Flexible with all products |
| Sustainable but not flexible | Flexible but needs budget |
Website advertising does not replace SEO, but is a parallel solution for businesses to develop quickly, strongly, and sustainably.
Contact information:
MIMA TRADING SERVICE CO., LTD
📍 Address: Hoc Mon, Ho Chi Minh City
📞 Hotline/Zalo: 0909 035 333
📩 Email: info@mimadigi.com
🌐 Website: https://mimadigi.com
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