Agricultural Cooperative Website Design

Agricultural Cooperative Website Design – A Lever to Promote Vietnamese Agricultural Products to the Digital Market

Why do agricultural cooperatives need a website?

In the digital economy, the agricultural sector cannot stand outside the digital transformation trend. In particular, agricultural cooperatives – organizations that bring farmers together to produce, consume, and build value chains – are playing a key role in providing clean, safe, and sustainable food to the market.

However, most cooperatives currently face difficulties in introducing products, reaching consumers, and affirming their brands. Owning a website is not only a communication tool, but also a bridge to bring agricultural products far, creating an impression in the hearts of customers, partners, and the community.

Benefits of designing a website for an agricultural cooperative

Increase product promotion capabilities

• A website will help cooperatives actively introduce products to the market effectively. Through the Internet, thousands of customers can learn about the cooperative's agricultural products without having to go there or through intermediaries.

Create an agricultural brand

• The website is a place to show the professionalism, clarity, and prestige of the cooperative. Information such as raw material areas, production processes, certificates, members... presented clearly will help build trust from consumers and business partners.

Reach customers on multiple channels

• An effective website helps cooperatives serve both individual customers (B2C) and businesses (B2B). Distributors, supermarkets, restaurants, schools, etc. can find product information, supply capacity, price lists, and contact cooperation directly via the web.

Update cooperative activities

• The website is a place to post news, production activities, achievements, actual images... for viewers to follow and understand more about the unit. This increases credibility and promotes community interest.

Support online sales

• Some cooperatives can take advantage of websites to implement online sales, quick ordering, online payment, or order tracking. This is a new sales channel that helps increase revenue, reduce intermediary costs, and serve customers anytime, anywhere.

Features needed when designing a website for an agricultural cooperative

Unit introduction page

• Detailed introduction to the formation process, mission, raw material area, team members, quality certification... is the foundation for building trust from visitors.

Product page

• Product categories are clearly classified (vegetables, tea, coffee, rice, fruits, poultry meat, seafood...) to help buyers easily find them. Each product needs high-quality images, detailed descriptions, packaging specifications, harvest time, certifications...

News – events

• This area helps the cooperative update activities such as technical training, receiving product certification, receiving inspection teams, participating in agricultural fairs, launching new products...

Shopping cart – ordering feature

• Integrate a feature that allows customers to order online, choose shipping and payment methods, manage shopping carts, track order status, and automatically send confirmation via email.

Contact and location

• There needs to be a quick contact form, email, phone number, and Google Maps so that customers can easily find the cooperative or contact for advice.

Social network integration

• Connect with Facebook, Zalo, YouTube, TikTok... to synchronize information, increase traffic, and build a community of people interested in the cooperative's agricultural products.

Multi-language

• If there is an export orientation or reaching international customers, the website should have English, Chinese, Japanese... versions to increase cooperation opportunities and expand the market.

Website interface: Design suggestions for the agricultural industry

The interface of the cooperative's website should be friendly, rustic, easy to access, prioritize:

• Natural colors such as green, brown, and milky white to create a clean and environmentally friendly feeling.
• Clear layout, with highlights, prioritize people who are not tech-savvy can also use it easily.
• Product images need to be sharp, good lighting, and consistent layout to create sympathy with viewers.
• Icons and menus need to be prominently displayed, font size should be moderate and easy to read.
• The interface must be responsive, optimized for display on phones, tablets, and desktops.

Technical requirements to ensure when designing a website

Hosting and domain name

• High-quality hosting helps the website run smoothly without interruption. The domain name should be short, easy to remember, and related to the cooperative's name. Prioritize .vn or .com.vn domain names to create credibility.

SEO standard

• The website needs to be optimized to easily appear in Google search results when users type keywords such as “clean agricultural products + province name” or “Cooperative + product + locality”.

Easy to manage

• The management system needs to be user-friendly, allowing cooperative staff to easily post new products, write news, and change information without programming knowledge.

Security

• Integrate SSL to protect data, helping customers feel secure when interacting. At the same time, prevent cyber attacks and protect user data.

Measurement integration

• Install Google Analytics and Facebook Pixel to analyze traffic and user behavior to adjust content accordingly.

Website design costs for cooperatives

The cost will depend on the specific requirements for interface, functions, and implementation unit. However, some reference milestones are as follows:

• Basic package (introduction, products, contact): about 5 – 8 million VND.
• Advanced package (add ordering, news, multi-language features): about 8 – 15 million VND.
• Advanced package (separate interface, integrated internal management system): from 15 million VND or more.
• In addition, it is necessary to maintain annual domain and hosting costs, ranging from 1 – 2 million VND.

Suitable cooperative models for website design

• Organic vegetable growing cooperative: You can update images of vegetable gardens, introduce clean farming techniques, harvest schedules, and price lists by season.
• Livestock cooperative: Introduce the process of raising organic chickens, ducks, and pigs. Clear origin information will create a great advantage.
• Industrial crop growing cooperative: Organic rice, Arabica coffee, Shan Tuyet tea... need to tell the product story to create a brand identity.
• OCOP product cooperative: You can use the website to introduce the standard achievement process, post certification photos, and reach international customers.

Some cooperatives have succeeded thanks to having a website

• Tan Lam Organic Vegetable Cooperative (Da Lat): Uses the website to sell clean vegetables directly to restaurants and hotels in Ho Chi Minh City and Hanoi.
• Thuan Hoa Dragon Fruit Cooperative (Binh Thuan): Website design in Vietnamese – English bilingual, closed many export orders to the Korean and Chinese markets.
• Nep Tu Le Cooperative (Yen Bai): The website tells the story of people in the highlands growing sticky rice, combined with images of terraced fields, harvest videos... helping to increase orders by 300% after 6 months.

Website design process for cooperatives

• Receive requirements and survey the cooperative model.
• Consult on suitable structure, content, and colors.
• Create a demo of interface and functions.
• Programming, testing, and adjusting.
• Hand over the website, provide management instructions.
• Maintain and support periodic operation.

Which design unit should you choose for your cooperative?

Prioritize units that have:

• Experience in designing websites for the agricultural sector and local products.
• Long-term, friendly, and easy-to-contact support services.
• Reasonable and clear prices, no hidden costs.
• Detailed instructions to help the cooperative manage the website themselves without relying on technicians.

Contact information for spa – nail – make-up vocational training website design service:

MIMA TRADING AND SERVICE COMPANY LIMITED
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/Zalo: 0909 035 333
Email: info@mimadigi.com