Advanced Technology Project from Dai Quang Electrical Equipment: A Journey of Brand Building and Strong Growth
A Difficult Beginning
- Dai Quang's story began in challenging early days. In the beginning, the company was just a small operation in the industrial electrical equipment supply industry. Mr. Quang, the company's founder, had to personally handle everything from finding customers, managing orders, to ensuring product quality. Although the company's products were of high quality, promoting and reaching customers was a major challenge.
Initial Market: Relying on Familiar Relationships
In the early stages, the company operated mainly on personal relationships and referrals from existing customers. However, despite having stable customers, Mr. Quang felt that he lacked an important element to go further: a strong technology platform to support customers and expand the market.
Major Difficulties
- Mr. Quang clearly remembers the long nights of worry when the company lacked continuous support. At peak times, when customers needed help urgently but couldn't be contacted, opportunities were missed due to a lack of automation and the inability to receive orders 24/7. This made him feel that the company could not develop strongly without a modern customer outreach tool.
Lack of an Automation System
- With a limited number of staff, the company could not maintain a 24-hour call center team, leading to the loss of many business opportunities. The lack of an online platform meant that customers often looked for alternative services when they could not connect with the company.
Opportunity for Innovation: Collaboration with MIMA
Faced with these difficulties, Mr. Quang decided to seek technological solutions to improve the situation. After meeting and discussing with MIMA – a company specializing in providing technology solutions for businesses – Mr. Quang decided to collaborate to upgrade the company's website system. He realized that, with the development of technology and the trend towards online platforms, building a strong website system was the key to helping the company overcome challenges.
Decision to Collaborate with MIMA
- In 2024, Dai Quang officially collaborated with MIMA to upgrade the website and improve its marketing strategy. MIMA has developed a detailed plan to optimize the company's website, helping Dai Quang not only attract customers but also build a strong brand.
Website Improvement: From Local to National Market
MIMA not only helped Dai Quang design a beautiful website but also optimized SEO, helping keywords related to the company appear high on Google. Keywords such as "Industrial electrical equipment," "Industrial electrical equipment in Ho Chi Minh City" have been optimized, helping the company easily reach potential customers from all over.
SEO Optimization and Enhanced Online Presence
- "The new website not only helps us connect with customers easily but also helps us build a stronger brand," Mr. Quang shared. Thanks to SEO, Dai Quang's website can appear on the top of Google search results, attracting customers from all over without having to rely on familiar relationships.
New Technology Integration: 24/7 Customer Support
In addition to SEO optimization, MIMA also helped Dai Quang integrate a chatbot system and automated order management tools, allowing customers to search and place orders anytime, anywhere. The company can now serve customers continuously without having to have staff on duty all night.
Customers Can Order Anytime, Anywhere
- "The best thing is that customers can place orders directly on the website without having to call. The work has become much easier, and we no longer have to worry about missing opportunities," said Mr. Quang.
Impressive Results
- After three months of implementing solutions from MIMA, Dai Quang witnessed a clear change. The number of customers coming to the company increased sharply, especially from large businesses and construction projects. Large contracts and custom orders were signed continuously, even when Mr. Quang was not directly involved in the transaction process.
Sustainable Growth
- One of the most obvious changes is that customers can place orders and receive notifications about new products even when the company has no staff on duty. "It feels like we have a huge team working 24/7 to help take care of customers without any additional costs," Mr. Quang happily shared.
Future Vision: Going Further With Technology
With the successes achieved, Dai Quang is not only stopping at the Ho Chi Minh City market but is gradually expanding nationwide. The company's electrical equipment products are now present in major provinces and cities and are even about to enter the international market.
Expanding into the International Market
- "We are investing in electrical automation solutions and new services to expand our scope of operations. MIMA is the partner that helps us build a solid foundation to go even further," Mr. Quang said about the company's upcoming plans.
MIMA – A Reliable Partner
- MIMA Trading and Service Company Limited is not only a unit that helps Dai Quang build a SEO-standard website but also a companion throughout the company's digital transformation journey. MIMA provides comprehensive SEO services, helping businesses improve their online presence, optimize sales processes and build sustainable marketing strategies.
Optimal SEO and Website Design Services
- SEO standard website design service
- Consulting and implementing a long-term SEO strategy
- Optimizing user experience and page loading speed
- Developing and optimizing customer management tools
With the support of MIMA, Dai Quang not only increased revenue but also expanded its market and built a reputable brand in the industry.
Contact Information:
MIMA Trading and Service Company Limited
Tax Code: 0318672839
Address: 31/3B hamlet 43, Dong Thanh Commune, Ho Chi Minh City
Hotline: 0909 035 333
Email: info@mimadigi.com
Website: https://mimadigi.com/
