In today's business environment, a company website is no longer just a place to introduce information, products or services, but it is the "face of the brand" in the digital environment. The website is the first place customers go to learn about the business, compare it with competitors, and make a decision whether to cooperate or buy. Therefore, the website is a key marketing channel, and its effectiveness is measured directly through conversion rate.
The conversion rate is the percentage of visitors who perform the desired action: filling out a form, registering, making a purchase, calling or leaving information. A website with high traffic but a low conversion rate means the business is "bleeding" business opportunities.
Many companies invest tens of millions of VND each month in Google Ads, Facebook Ads, or SEO, but the results are not as expected because the website is not designed optimally. In fact, simply improving key elements such as interface, speed, content, CTA, and brand strategy, you can increase the conversion rate by 20 – 50%.
In this article, MIMA Website Design Company will share 7 important tips to help increase conversion rates on your company website. The solutions are all drawn from practical experience in implementing copyrighted website design, custom website design, SEO-standard website design and top Google website design for hundreds of customers in Ho Chi Minh City. HCM and many other provinces.
Optimize the interface and user experience
Why does the interface determine the conversion rate?
The customer's first impression when accessing the website is the interface. Research shows that 94% of users rate the level of trust in a brand through website design. If the interface is too cluttered, the colors are not uniform, or the layout is difficult to search, customers will exit after only a few seconds.
A company website needs to be professional, friendly and synchronized with the brand. For example: a financial company needs a website with reliable blue tones, a scientific layout; while a fashion company should have eye-catching images and modern fonts.
Copyrighted and custom website design
Unlike the available website templates on the market, copyrighted website design and custom website design at MIMA are built separately, ensuring exclusivity and reflecting the true brand identity.
MIMA's client – a business in the real estate sector – increased user retention by 40% after applying copyrighted design. Previously, their website used a template interface similar to many competitors, making customers not see the difference.
Optimize page loading speed
Page loading speed is also one of the important factors. A 1-second delay in page load time can reduce the conversion rate by 7%. Google also prioritizes websites with fast speeds when ranking searches.
MIMA applies image optimization technology, powerful hosting, and lightweight standard code to help the website be both fast and stable. This greatly supports the SEO-standard website design and achieves the goal of top Google website design.
Content – the key to retaining customers
Website content is the "soul" to convey brand value and persuade customers. A company website that only focuses on a beautiful interface but has superficial content is difficult to retain customers for long.
Content needs to answer the customer's question: "What do I get from this business?", "Why should I choose them instead of their competitors?". Therefore, you need to build content that provides value, while leading customers to the desired action.
SEO standard to reach natural customers
A website with attractive content but not SEO-standard is also difficult to reach customers. SEO helps the website display on Google according to the customer's search needs.
For example: when customers type the keyword "SEO-standard website design", they will immediately see businesses that provide quality services. If your website appears in the top Google position, the conversion opportunity will be much higher than competitors on page 2.
MIMA always integrates SEO strategies from the time of website design: optimizing keywords, speed, link structure, heading, images... Thanks to that, customers not only have a beautiful website but also achieve the goal of top Google website design to reach natural customers.
Optimize call to action (CTA)
Clear, strong CTA
CTA (Call To Action) is an important factor to convert customers from "viewers" to "buyers". However, in reality, many company websites have not paid attention to CTA, even ignoring or placing it in a faint position, causing the conversion efficiency to decrease significantly.
In the process of website design, CTA needs to be built clearly, concisely and with a sense of urgency. Some common examples that can be applied are:
-
"Book a consultation now"
-
"Get a free quote"
-
"Sign up for a 7-day trial"
Besides the content, the color of the CTA must also be optimized to create prominence. If the website interface uses a main blue color, the CTA should choose orange or red to create highlights, helping customers easily recognize and take action immediately.
Combine incentives and technical support
Customers are often persuaded by direct benefits. CTAs combined with incentives such as "20% discount when registering today" or "Lifetime 24/7 technical support" will significantly increase the conversion rate.
Build brand through website
Website – a brand positioning tool
A strong brand helps customers willingly pay higher prices and be loyal for a long time. The website is a tool to convey a professional brand image, from logo, colors, fonts to content.
Trust – a key factor for conversion
A customer will never leave personal information or pay online if they don't trust the website. Factors needed to build trust:
- Transparent policies (security, returns, terms of use).
- Feedback from previous customers.
- Real projects or portfolio.
- Introduction of staff, experts.
MIMA always advises businesses to integrate these elements right in the website design process, to build strong and lasting trust with customers.
24/7 technical support to retain customers
Fast customer service
In the online environment, customers want to be supported immediately when they have questions. A live online chat, AI chatbot, or 24/7 customer support team will be a big plus.
Periodic maintenance and updates
A website if not maintained will easily encounter security errors, slow speed, affect the experience and reduce the conversion rate. MIMA Website Design Company is committed to providing periodic maintenance support, updating new versions, and handling technical incidents quickly for customers.
Integrate technology and data analysis
Analyze user behavior
Through Google Analytics, Hotjar, or other measurement tools, businesses can know which pages customers visit, how long they stay, what they click on, and when they leave. This data is extremely important to adjust the interface, content and CTA.
Personalize the experience
Applying artificial intelligence (AI) allows displaying content suitable for each customer. For example: customers interested in the "SEO-standard website design" service will be suggested with more related case studies and quotes.
Optimize SEO and bring the website to the top of Google
SEO Onpage
SEO Onpage is the core foundation to help the website achieve high rankings and create a good user experience. Optimization includes many important factors such as building a concise, SEO-standard title, containing the main keyword; writing an attractive meta description to increase the click rate; setting up a friendly, memorable and easy-to-share URL; and arranging logical headings (H1, H2, H3) so Google can clearly understand the content structure. In addition, images on the website need to have optimized ALT tags to have the opportunity to display on Google Images. The content also needs reasonable internal links, helping customers move easily between pages, increasing the time spent on the website and improving overall SEO strength. This is an important foundation for Google to evaluate a professional, reliable and friendly website.
SEO Offpage
Parallel to SEO Onpage, SEO Offpage are activities that take place outside the website but strongly impact brand reputation and search rankings. Businesses need to focus on building a quality backlink system from reputable websites, implementing PR campaigns in newspapers to increase brand coverage, while leveraging social networks such as Facebook, TikTok, LinkedIn to attract more traffic and create positive signals for search engines. When SEO Offpage is implemented correctly, Google will consider your website as a reliable address, thereby prioritizing higher and more sustainable rankings.
Real case study
A customer in the education field is a typical example of the effectiveness that MIMA brings. Previously, their website operated ineffectively, slow speed, lacked SEO-standard structure and was difficult to compete with competitors. After collaborating with MIMA to rebuild a new website with a copyrighted website design solution, SEO standard and combining Onpage and Offpage optimization strategies, after only 6 months, the website quickly appeared in the top 3 Google with the highly competitive keyword "English course for children HCM". As a result, natural traffic tripled, the number of students registering for the course doubled compared to before. This is clear evidence that investing in SEO-standard website design combined with a comprehensive marketing strategy brings long-term benefits to businesses.
Increasing the conversion rate on the company's website does not stop at beautiful design, but is a combination of many factors: interface, user experience, speed, SEO-standard content, CTA, brand, technology, and customer care services.
MIMA Website Design Company is proud to bring a copyrighted website design solution, custom website design, SEO-standard website design and top Google website design, helping businesses not only have a professional website but also a real "business machine".
Frequently asked questions (FAQ)
1. Why does the website interface affect the customer retention rate?
The interface is the first thing customers see when visiting the website. A beautiful, modern and easy-to-use website design will create a good impression, helping customers stay longer instead of exiting immediately.
2. When designing a website, what factors should be considered to create a good user experience (UX/UI)?
An effective website needs to have a clear layout, harmonious colors, easy-to-read fonts, easy-to-navigate menus, and high-quality images. These are the basic elements to improve UX/UI and increase the conversion rate.
3. Does a professional website interface help increase customer conversion rate?
Yes. A professional website design helps customers trust the brand more, making it easier to take actions such as filling out forms, making purchases or contacting for advice.
4. What is responsive in website design and why is it important?
Responsive is the ability to display well on all devices (computers, phones, tablets). A responsive website not only provides a better experience for customers but is also highly valued by Google in SEO.
5. What are the characteristics of a modern website interface?
A modern interface often has a minimalist design, fast loading speed, sharp images, easy-to-read content and is in line with the latest web design trends.
6. How to choose the right colors and fonts in the website design process?
Colors and fonts should reflect the brand personality. For example: a financial company is suitable for reliable blue tones, while a fashion brand can choose striking colors and modern fonts.
7. How is using an available template different from custom website design?
Available templates are often fast and cheap but lack distinction. In contrast, custom website design helps you have an exclusive interface, suitable for the brand characteristics and optimize the user experience.
8. Does the interface affect the website's SEO?
Yes. The website interface is directly related to page loading speed, user experience and content structure – these are the factors Google uses to evaluate SEO rankings.
9. Can I change or upgrade the interface after the website design is completed?
Absolutely can. Many website design companies, including MIMA, always support interface upgrades, improve UX/UI and add new features to keep up with trends.
10. How does the cost of designing a website with a copyrighted interface differ from that of a template interface?
Copyrighted website design often has a higher cost because it is built separately, is exclusive and optimized for the brand. In contrast, the template interface is cheaper but easy to duplicate and less effective in creating a brand impression.
Contact information
MIMA TRADING SERVICE COMPANY LIMITED
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/Zalo: 0909 035 333
Email: info@mimadigi.com
Website: https://mimadigi.com
Share your review