In today's business landscape, a company website is no longer just a place to showcase information, products, or services; it's the "face of the brand" in the digital environment. The website is where customers first go to learn about the business, compare it with competitors, and decide whether to cooperate or make a purchase. Therefore, the website is a crucial marketing channel, and its effectiveness is directly measured by the conversion rate.
The conversion rate is the percentage of visitors who perform the desired action: filling out a form, registering, making a purchase, calling, or leaving information. A website with high traffic but a low conversion rate means the business is "bleeding" business opportunities.
Many companies invest tens of millions each month in Google Ads, Facebook Ads, or SEO, but the results are not as expected because the website is not optimally designed. In reality, simply improving key factors such as interface, speed, content, CTA, and brand strategy can increase the conversion rate by 20-50%.
In this article, MIMA Website Design Company will share 7 important tips to help increase conversion rates on your company website. The solutions are all drawn from practical experience implementing copyrighted website design, custom website design, SEO-standard web design and top Google web design for hundreds of customers in Ho Chi Minh City and many other provinces.
Optimize Interface and User Experience
Why does the interface determine the conversion rate?
The customer's first impression when visiting the website is the interface. Research shows that 94% of users assess the credibility of a brand through website design. If the interface is too cluttered, the colors are not consistent, or the layout is difficult to navigate, customers will leave after just a few seconds.
A company website needs to be professional, friendly, and consistent with the brand. For example, a financial company needs a website with trustworthy blue tones and a logical layout; while a fashion company should have eye-catching images and modern fonts.
Copyrighted and Custom Website Design
Unlike the available website templates on the market, copyrighted website design and custom website design at MIMA are built separately, ensuring exclusivity and accurately reflecting the brand identity.
MIMA's client – a business in the real estate sector – increased its user retention rate by 40% after applying a copyrighted design. Previously, their website used a template interface similar to many competitors, making it difficult for customers to see the difference.
Optimize Page Load Speed
Page load speed is also one of the important factors. A website that is 1 second slower can cause a 7% decrease in conversion rates. Google also prioritizes websites with fast speeds when ranking search results.
MIMA applies image optimization technology, powerful hosting, and lightweight code standards to make the website both fast and stable. This greatly supports SEO-standard web design and achieving the goal of top Google web design.
Content – the key to retaining customers
Website content is the "soul" to convey brand value and persuade customers. A company website that only focuses on a beautiful interface but has sparse content will have difficulty retaining customers for long.
The content needs to address the customer's question: "What do I get from this business?" and "Why should I choose them instead of competitors?". Therefore, you need to build content that provides value while guiding customers to the desired action.
SEO Standard to Reach Natural Customers
A website with compelling content but not SEO-standard will have difficulty reaching customers. SEO helps the website appear on Google according to the customer's search needs.
For example, when customers type the keyword "SEO-standard web design", they will immediately see businesses that provide quality services. If your website appears at the top of Google, the conversion opportunity will be much higher than competitors on page 2.
MIMA always integrates SEO strategy from the time of website design: optimizing keywords, speed, link structure, headings, images... As a result, customers not only have a beautiful website but also achieve the goal of top Google web design to reach natural customers.
Optimize Call to Action (CTA)
Clear, Powerful CTA
CTA (Call To Action) is an important factor in converting customers from "viewers" to "buyers." However, the reality shows that many company websites still do not pay attention to CTA, even ignoring it or placing it in a faint position, causing the conversion efficiency to decrease significantly.
During the website design process, CTAs need to be built clearly, concisely, and with a sense of urgency. Some common examples that can be applied are:
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"Schedule a consultation now"
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"Get a free quote"
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"Sign up for a 7-day trial"
Besides the content, the color of the CTA must also be optimized to create prominence. If the website interface uses a dominant blue tone, the CTA should choose orange or red to create accents, making it easy for customers to recognize and take action immediately.
Combine Offers and Technical Support
Customers are often persuaded by direct benefits. CTAs combined with offers such as "20% off when registering today" or "Free 24/7 lifetime technical support" will significantly increase conversion rates.
Build Brand Through Website
Website – Brand Positioning Tool
A strong brand helps customers willingly pay higher prices and remain loyal for a long time. The website is a tool to convey a professional brand image, from logo, colors, fonts to content.
Trust – Key Factor for Conversion
A customer will never leave personal information or pay online if they do not trust the website. Factors to build trust:
- Transparent policies (privacy, returns, terms of use).
- Feedback from previous customers.
- Real projects or portfolio.
- Introduce team of staff, experts.
MIMA always advises businesses to integrate these factors during the website design process, in order to build strong and lasting trust with customers.
24/7 Technical Support to Retain Customers
Fast Customer Service
In the online environment, customers want to be supported immediately when they have questions. An online live chat, AI chatbot, or 24/7 customer service team will be a big plus.
Periodic Maintenance, Updates
A website that is not maintained will easily encounter security errors, slow speed, affecting the experience and reducing the conversion rate. MIMA Website Design Company commits to supporting periodic maintenance, updating new versions, and handling technical incidents quickly for customers.
Integrate Technology and Analytical Data
Analyze User Behavior
Through Google Analytics, Hotjar, or other measurement tools, businesses can know which pages customers enter, how long they stay, what they click on, and when they leave. This data is extremely important for adjusting the interface, content, and CTA.
Personalize Experience
Applying artificial intelligence (AI) allows displaying content relevant to each customer. For example, customers interested in the "SEO-standard web design" service will be suggested with more related case studies and quotes.
Optimize SEO and Bring Website to Top Google
SEO Onpage
SEO Onpage is the core foundation to help websites achieve high rankings and create a good experience for users. Optimization includes many important factors such as building short, SEO-standard titles that contain main keywords; writing attractive meta descriptions to increase click-through rates; setting up friendly, memorable, and shareable URLs; and arranging logical headings (H1, H2, H3) so Google can clearly understand the content structure. In addition, images on the website need to have optimized ALT tags to have the opportunity to display on Google Images. Content also needs reasonable internal linking, helping customers move easily between pages, increasing time spent on the website and improving overall SEO strength. This is an important foundation for Google to evaluate a website as professional, reliable, and friendly.
SEO Offpage
Parallel to SEO Onpage, SEO Offpage includes activities that take place outside the website but strongly impact brand reputation and search rankings. Businesses need to focus on building a system of quality backlinks from reputable websites, implementing PR campaigns in the press to increase brand coverage, and leveraging social networks like Facebook, TikTok, LinkedIn to drive more traffic and create positive signals for search engines. When SEO Offpage is implemented correctly, Google will consider your website as a reliable address, thereby prioritizing higher and more sustainable rankings.
Case study thực tế
One customer in the education sector is a typical example of the effectiveness that MIMA brings. Previously, their website performed poorly, slow speed, lacked SEO-standard structure and was difficult to compete with competitors. After cooperating with MIMA to rebuild a new website with a copyrighted website design solution, SEO standards and combined Onpage and Offpage optimization strategies, after only 6 months, the website quickly appeared in the top 3 Google with a highly competitive keyword "English courses for children HCM". As a result, organic traffic tripled, and the number of students enrolled in the course doubled compared to before. This is clear proof that investing in SEO-standard website design combined with a comprehensive marketing strategy brings long-term benefits to businesses.
Increasing the conversion rate on a company website does not only stop at beautiful design, but is a combination of many factors: interface, user experience, speed, SEO-standard content, CTA, brand, technology, and customer care services.
MIMA Website Design Company is proud to bring copyrighted website design solutions, custom website design, SEO-standard web design and top Google web design, helping businesses not only have a professional website but also a real "business machine".
Frequently Asked Questions (FAQ)
1. Why does the website interface affect the customer retention rate?
The interface is the first thing customers see when visiting the website. A beautiful, modern and easy-to-use website design will create a good impression, helping customers stay longer instead of leaving immediately.
2. When designing a website, what factors should be considered to create a good user experience (UX/UI)?
An effective website needs to have a clear layout, harmonious colors, easy-to-read fonts, easy-to-navigate menus, and high-quality images. These are the basic factors to improve UX/UI and increase conversion rates.
3. Does a professional website interface help increase the customer conversion rate?
Yes. A professional website design helps customers trust the brand more, making it easier to take actions such as filling out forms, making purchases, or contacting for advice.
4. What is responsive in website design and why is it important?
Responsive is the ability to display well on all devices (computers, phones, tablets). A responsive website not only provides a better experience for customers but is also highly appreciated by Google in SEO.
5. What features should a modern website interface have?
A modern interface often has a minimalist design, fast loading speed, sharp images, easy-to-read content, and is in line with the latest web design trends.
6. How to choose the right colors and fonts during the website design process?
Colors and fonts should reflect the brand personality. For example, a financial company is suitable for trustworthy blue tones, while a fashion brand can choose striking colors and modern fonts.
7. How is using available templates different from custom website design?
Available templates are usually fast and cheap but lack differentiation. In contrast, custom website design helps you have an exclusive interface, suitable for the brand's characteristics and optimize the user experience.
8. Does the interface affect the SEO of the website?
Yes. The website interface is directly related to page load speed, user experience, and content structure – these are the factors Google uses to evaluate SEO rankings.
9. Can I change or upgrade the interface after the website is designed?
Absolutely. Many website design companies, including MIMA, always support upgrading the interface, improving UX/UI, and adding new features to keep up with trends.
10. How does the cost of designing a website with a copyrighted interface differ from a template interface?
Copyrighted website design often costs more because it is built separately, is exclusive, and is optimized for the brand. In contrast, the template interface is cheaper but is easily duplicated and less effective in creating a brand identity.
Contact Information
MIMA TRADING SERVICE COMPANY LIMITED
Tax code: 0318672839
Address: Hoc Mon, Ho Chi Minh City
Hotline/Zalo: 0909 035 333
Email: info@mimadigi.com
Website: https://mimadigi.com
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