5 Reasons Why Your Website Isn't Ranking on Google

Website Isn't Ranking on Google? MIMA's Solutions Help You Increase Rankings Quickly

- In the digital age, simply having a website is not enough. To reach potential customers, increase sales, and establish a brand, businesses need a website that ranks on Google with relevant keywords. However, many businesses struggle because their websites can't surpass their competitors on search engines.

- Let's explore 5 core reasons why a website might not be ranking on Google and how MIMA Trading and Service Company Limited can help you thoroughly solve this issue.

The Importance of SEO and Google Rankings

- Google currently accounts for over 90% of the search market share in Vietnam. Users not only look up information but also search for products, services, and solutions on Google. If your website is not on the first page of search results, you've missed out on over 90% of the opportunity to reach customers.

- SEO (Search Engine Optimization) – optimizing for search engines – is the key to helping your website reach the right customers at the right time with the right needs.

- However, to do SEO effectively, you can't just "paste keywords" or write a few superficial blog posts. Google now uses AI, machine learning, and hundreds of ranking factors to evaluate websites. Without a clear understanding of these factors, your website will remain in the dark corners of the internet.

5 Reasons Why Your Website Can't Rank on Google

Weak Website Source Code, Non-Conversion-Optimized Interface Structure

- One of the common but often overlooked reasons why a website can't achieve high rankings on Google is that the website's source code is not up to standard and the interface doesn't support converting users into customers. This is not just a technical error, but also a major obstacle in overall SEO optimization.

Why does weak source code cause a website to be rated poorly?

- Today, Google not only reads text and keywords on the website but also evaluates deeply into the source code, HTML structure, server processing speed, and user-friendliness. Some common errors include:

• Using outdated, duplicate, or developed from free, unlicensed platforms.
• Messy, illogical code, leading to Googlebot being unable to crawl and understand content coherently.
• Lack of standard SEO structure tags such as schema, meta tag, canonical tag, clear H1-H6…
• The website is not optimized for mobile devices (lacks responsiveness), resulting in a high bounce rate and low interaction time – factors that Google negatively assesses.
• Slow page load speed due to heavy code, uncompressed images, or lack of CDN (content delivery network).

Non-Conversion Interface Wastes Traffic and Reduces SEO Score

- Even if you have good content and keywords that rank, if the website interface is not optimized for conversion, you will still lose sales opportunities and quickly drop in rankings. Some common mistakes:

• No call to action (CTA) buttons such as: "Register now", "Buy now", "Get a quote", "Contact us for consultation"…
• Disorganized layout, unclear navigation: Users don't know what to do next.
• Lack of direct interaction support features such as: livechat, Zalo chat, quick call button, popup to register information…
• No proper mobile version: Makes the user experience on the phone very poor – this directly affects SEO because Google prioritizes mobile-first indexing.

Solution from MIMA: With over 12 years of experience in developing professional websites for hundreds of Vietnamese and international businesses, MIMA offers a comprehensive solution to help websites easily rank on Google and increase conversion dramatically.

How will your website be designed and developed at MIMA?

• 100% hand-coded: No open-source code or mass-produced themes are used. Each website is built independently, highly secure, loads super fast, and is easy to expand.
• Custom design interface: According to each industry, ensuring it is suitable for user behavior and business goals (scheduling, registration, purchase, quote request…).
• UX/UI standard optimization: From layout to color, from font to click behavior, every element aims for a smooth experience and increased closing ability.
• Fully integrated conversion tools: Powerful CTAs, lead capture popups, quick registration forms, call/zalo chat/livechat buttons always displayed on all devices.
• Comprehensive SEO optimization: From HTML structure, XML sitemap, robot.txt to title tags, descriptions, schema – everything is set up according to the latest Google updates.

Failure to Analyze the Correct Keywords Based on Searcher Behavior

- One of the most common mistakes that causes a website to lack customers despite ranking on Google is choosing the wrong target keywords. Many businesses only focus on high-search volume keywords without clearly understanding the search intent behind each keyword.

​​​​​​

For example: Keywords like “website design” or “learn SEO” are often informational keywords – users are just learning, not yet in need of buying services right away.

- Meanwhile, keywords like “professional website design company in Long An”, or “SEO-standard website design service for spa” are conversion keywords – clearly indicating that users have the intention to buy goods or hire services.

- If you don't identify the correct search behavior corresponding to each stage of the customer journey, even if your website ranks, customers will not convert, leading to wasted time, costs, and effort.

🎯 MIMA's comprehensive solution: At MIMA, we understand that each industry – each customer – each business goal needs a separate keyword strategy. Therefore, we don't just stop at finding high-search volume keywords, but apply AI & real user behavior data for in-depth analysis:

Analyze search behavior by industry

- MIMA has researched the search behavior of over 200+ industries from real estate, healthcare, beauty to education, manufacturing...

- Understand what the target customers are looking for, what language they often use, when they search, and on what device.

Categorize keywords according to the customer journey

We divide keywords into 4 clear groups to implement an effective SEO strategy:

• Brand keywords: Helps increase brand recognition, retain old customers (Ex: "MIMA website design", "MIMA SEO")
• Informational keywords: Used to attract organic traffic, build trust and provide knowledge (Ex: "what is website design", "web design process")
• Conversion keywords: Keywords with clear buying intent, helping to create leads and real orders (Ex: "cheap e-commerce website design HCMC", "reputable web company")
• Niche keywords: Low competition, easy to rank, suitable for quick start campaigns or small budgets (Ex: "website design for kindergarten", "online flower shop web design")

Build a content strategy that sticks to keywords

- With a set of categorized keywords, MIMA deploys a system of articles revolving around each group to attract the right customer segment at the right time when they have a need.

- Content not only ranks but also leads the conversion journey clearly: From reading – to interest – to contact – to buying.

🚀 Results customers receive when doing keyword SEO correctly:

• Traffic increases steadily, with the right potential customers.
• Increase the conversion rate from readers to buyers.
• Save advertising costs by not wasting budget on the wrong target keywords.
• Sustainable SEO, no need to "burn money" every month but still maintain a steady stream of customers.

Too Little Content, Low Quality, and Not SEO-Friendly

- Content is always the core element in SEO, considered the "king" in the website development strategy. However, not just having articles will be highly appreciated by Google. A website that wants to compete in the Google rankings not only needs content, but also needs quality content, large enough quantity, and SEO-standard optimization.

- If your website only has a few superficial articles, thin content, lacking depth, or copied from somewhere else, and is not updated regularly, then reaching the top of Google is almost impossible. Moreover, today's search engines have the ability to analyze semantics, evaluate original – duplicate content, and the actual usefulness of the article for users.

What does a website need to achieve hundreds of top Google keywords?

• Minimum of 500 – 1000 quality articles, covering all topics related to the industry.
• Articles ranging from 1500 – 5000 words, ensuring depth, capable of retaining readers and increasing onsite time.
• The article structure must be complete and logical, using the correct H1 – H2 – H3 title tags, with clear illustrations, adding reasonable internal links, and using LSI keywords to expand semantics.
• Regular posting frequency, at least 3 – 5 articles/week to maintain the “vitality” of the website in Google's eyes.

Solution from MIMA: Implementing a comprehensive content strategy to help the website explode with top Google keywords
- Understanding the vital role of content, MIMA builds an in-depth, methodical, and long-term SEO content development service. We don't just write articles, but build an overall content strategy to help websites rank sustainably.

• Long-term SEO standard writing service with a team of specialized content writers for each field (real estate, beauty, industry, education, finance, healthcare…).
• Deploy a professional site-building campaign, including foundational articles, topic cluster articles, satellite articles, backlink-leading articles to increase content connectivity and expand keyword coverage.
• Build a detailed content roadmap from 6 – 12 months, ensuring the website is updated continuously, new content is indexed regularly to help increase credibility in Google's eyes.
• Coordinate with the overall SEO campaign: ensuring that the content is not only good but also synchronized with the technical SEO, UX, and traffic strategy for strong and sustainable growth.

Lack of Quality Backlink System

- Backlinks, also known as links from other websites pointing to your website, are one of the most important factors in Google's ranking algorithm. Each backlink is like a “vote” that helps search engines evaluate the website's credibility and reliability.

However, not all backlinks bring positive value. Many businesses are currently in a situation where:

• Owning hundreds, even thousands of backlinks, but most come from websites unrelated to the business field.
• Buying backlinks from poor quality sources such as junk websites, old forums, link farm systems (places that specialize in creating virtual links).
• Being sabotaged by competitors by pointing a series of spam backlinks to cause the website to be put on Google's penalty list.

- As a result, instead of improving rankings, the website risks dropping in rankings, even disappearing from search results.

- Google is becoming increasingly intelligent and strict in evaluating backlink quality. Links that lack topic relevance, come from pages with low trust scores or poor quality content are classified as "toxic", negatively affecting SEO performance.

Solution from MIMA: At MIMA, we not only care about quantity but focus on the quality and relevance of backlinks.

The strategies are deployed methodically with a clear direction

• Owning an ecosystem of over 200 specialized websites, blogs and online newspapers, ensuring high relevance to the field you are doing business in.
• Deploying a comprehensive SEO strategy including Entity – Link Building – Trust Flow, helping to increase the credibility and brand authenticity in Google's eyes.
• Backlinks are built on a foundation of quality content, methodical and intentional. We don't use spam techniques, but focus on building a real content relationship between linked websites.
• Prioritize links from websites with high Domain Authority (DA), Page Authority (PA), with real traffic and useful content for readers.
• Monitor and handle toxic backlinks if any, helping you maintain safety and transparency for your website.

Investing correctly in a backlink system not only helps you improve rankings on Google but also elevates your brand, creating credibility in the eyes of customers and partners. With over 12 years of experience in SEO and website promotion, MIMA is committed to providing effective, sustainable backlink solutions that comply with all Google principles.

Too Little Real Traffic From Google

- One of the key factors that Google uses to evaluate the quality and usefulness of a website is organic traffic. This is the amount of real users typing keywords on Google, finding your website, and clicking to view the content. If the website has regular, stable traffic from search engines, it proves that the website is providing useful content, solving the actual search needs of users.

- Conversely, if the website has very little traffic, or no one finds it through Google, it means that Google will "implicitly understand" that this website is not useful enough or does not match the search needs, leading to falling rankings, or never reaching the top.

- This is a common reality today with many small and medium-sized businesses. They invest in writing content, hiring professional websites, but don't have a specific strategy to attract quality traffic from the right target audience. The website thus becomes "invisible" on the Internet, existing but no one knows about it, not accessed, not noticed by Google.

Some common errors leading to this situation:

• No strategic keyword SEO plan linked to the actual search needs of users.
• Ignoring the creation of a content funnel, leading to customers not knowing what to read next.
• No investment in advertising articles campaign to activate initial attention.
• Not taking advantage of social media channels, Google ads, or external platforms to increase recognition.
• No user behavior measurement system to optimize content, navigation, page layout more appropriately according to actual access needs.

MIMA's comprehensive solution: At MIMA, we understand that organic traffic is the lifeline of sustainable SEO. Therefore, we provide a synchronized solution to help customers not only build good content but also increase actual traffic from the right target customers, specifically:

Increase traffic with smart Google Search Ads

We implement a Google Ads campaign with specific goals:

• Target the right group of customers who have high search needs.
• Focus on long-tail keywords, high-conversion keywords to attract truly interested users.
• Optimize the campaign continuously to reduce costs, increase click-through rate (CTR) and conversion rate (Conversion Rate).

- When users start accessing the website through advertising, real access behavior will help Google evaluate the content as valuable – thereby improving natural SEO rankings.

Combine SEO, Content Marketing, Social Viral

MIMA builds a standard SEO content system that is in-depth and easy to share. We combine:

• Articles that provide solutions, helping customers solve real problems.
• Creative content that is easy to spread on Facebook, TikTok, YouTube: short videos, infographics, mini tutorial clips... all linked back to the website.
• Email marketing system, automatic chatbot to keep readers returning to the website.

Optimize access experience according to user behavior

Not only attracting traffic, we also use tools such as:

• Google Analytics
• Hotjar, Microsoft Clarity
• UTM tracking & user journey analysis

- From there, the MIMA team will optimize all content, layout, CTA (call to action), posting time,... to match peak access hours, popular devices (mobile/desktop), the most popular type of content.

Create a resonance effect from external platforms

We also expand the reach by:

• Posting PR articles on newspapers, specialized blogs.
• Linking articles from satellite websites belonging to MIMA's ecosystem.
• Using traffic push tools from the community, related industry groups.

How does MIMA help your website rank on Google?

- In today's modern business environment, a website's Google ranking is the most valuable digital asset. A website that ranks on Google not only helps increase brand recognition but also brings in hundreds of potential customers each month, helping you optimize marketing costs and sell effectively.

MIMA doesn't just design websites, we accompany you to the top!

Contact Information

• MIMA Trading and Service Company Limited
• GPDKKD: 0318672839 issued by the Department of Planning and Investment of Ho Chi Minh City on September 17, 2024
• Address: 31/3B Ap Thoi Tu 1, Dong Thanh Commune, Ho Chi Minh City, Vietnam
• Phone: 0909 035 333
• Website: https://mimadigi.com
• Email: info@mimadigi.com